Southeast Missouri State University
Digital Marketing Strategist - Marketing and Communications
Southeast Missouri State University, Cape Girardeau, Missouri, United States, 63705
Salary:
Depends on Qualifications
Location :
Cape Girardeau, MO
Job Type:
Full-Time
Job Number:
202400294
Division:
Enrollment Management and Student Success
Department:
Marketing and Communications
Opening Date:
08/16/2024
Position Summary
Digital Marketing StrategistMarketing & CommunicationsFull-Time
Southeast Missouri State University's Marketing & Communications department is seeking a skilled Digital Marketing Strategist. The Digital Marketing Strategist is responsible for the planning, content creation, and optimization of digital advertising campaigns across SEMO's digital advertising platforms. The digital marketing strategist will collaborate with a dynamic Marketing & Communications team on both creative and analytics to positively affect the achievement of SEMO's strategic and enrollment goals.
Primary ResponsibilitiesCreate and execute a digital advertisement marketing strategy that aligns with University's brand and strategic goalsManage and optimize paid digital advertising campaigns including social, SEM and PPC to ensure lead generation and efficient pacing of budgetMonitor and communicate performance against effective benchmarks for measuring the impact of ad campaigns as well as analyze, review, and report on effectiveness of those efforts to maximize results, meet KPIs, and make data driven recommendations to improve ad performanceRemain knowledgeable about industry trends and best practices for digital advertising and work with in-house creative team to create high converting images and video creative and keep clients informed on digital advertising, changes, and trendsProvide direct response copywriting for ads and landing pages that provide a seamless user journey and achieve conversionsCreate landing pages that implement effective SEO strategies to increase traffic and improve search engine rankingsEnthusiastically collaborate with team members to achieve University goals, create effective campaigns, and elevate the SEMO brandRequired Qualifications
Bachelor's degree in marketing, communications, public relations, advertising or related fieldDemonstrated experience creating content and managing digital ad accounts, including in-depth knowledge of ad platforms, best practices, trends, and engagement strategiesDemonstrated experience creating and placing successful digital ad campaignsExperience with online measurement and assessment platforms such as Google Analytics, social media insights and tools, Google Ad and Tag ManagerDemonstrated experience with the process and tools for tracking, analyzing and reporting on the effectiveness of a digital advertising planSuperior time management and organizational skills with the ability to prioritize and the discipline to deliver projectsSuperb attention to detail as well as strong written, communications, and interpersonal skills, with the ability to collaborate effectively with cross-functional teamsRequired Information & Deadline
Application Information:
To ensure full consideration, applications must be received by
August 30, 2024 . This position is availability immediately and will remain open until filled.
To Apply:
Submit the following items by clicking on the
APPLY
button at the top of the page:
Letter of interest specifically addressing all position requirementsCurrent resumeNames and contact information of three professional references may be asked for at a later date, if not submitted
Additional Information
About Southeast Missouri State University (SEMO):
Founded in 1873 and accredited by the Higher Learning Commission, Southeast Missouri State University provides student-centered education and experiential learning with a foundation of liberal arts and sciences, embracing a tradition of access, exceptional teaching, and commitment to student success that significantly contributes to the development of the region and beyond. SEMO values access to high-quality, affordable education with a broadly representative student body, faculty, and staff that respects and celebrates a diverse learning community in a global society.
SEMO Fact Book
SEMO Strategic Action Plan
Southeast Missouri State University provides an excellent benefits package. For complete benefit details visit our website at
Depends on Qualifications
Location :
Cape Girardeau, MO
Job Type:
Full-Time
Job Number:
202400294
Division:
Enrollment Management and Student Success
Department:
Marketing and Communications
Opening Date:
08/16/2024
Position Summary
Digital Marketing StrategistMarketing & CommunicationsFull-Time
Southeast Missouri State University's Marketing & Communications department is seeking a skilled Digital Marketing Strategist. The Digital Marketing Strategist is responsible for the planning, content creation, and optimization of digital advertising campaigns across SEMO's digital advertising platforms. The digital marketing strategist will collaborate with a dynamic Marketing & Communications team on both creative and analytics to positively affect the achievement of SEMO's strategic and enrollment goals.
Primary ResponsibilitiesCreate and execute a digital advertisement marketing strategy that aligns with University's brand and strategic goalsManage and optimize paid digital advertising campaigns including social, SEM and PPC to ensure lead generation and efficient pacing of budgetMonitor and communicate performance against effective benchmarks for measuring the impact of ad campaigns as well as analyze, review, and report on effectiveness of those efforts to maximize results, meet KPIs, and make data driven recommendations to improve ad performanceRemain knowledgeable about industry trends and best practices for digital advertising and work with in-house creative team to create high converting images and video creative and keep clients informed on digital advertising, changes, and trendsProvide direct response copywriting for ads and landing pages that provide a seamless user journey and achieve conversionsCreate landing pages that implement effective SEO strategies to increase traffic and improve search engine rankingsEnthusiastically collaborate with team members to achieve University goals, create effective campaigns, and elevate the SEMO brandRequired Qualifications
Bachelor's degree in marketing, communications, public relations, advertising or related fieldDemonstrated experience creating content and managing digital ad accounts, including in-depth knowledge of ad platforms, best practices, trends, and engagement strategiesDemonstrated experience creating and placing successful digital ad campaignsExperience with online measurement and assessment platforms such as Google Analytics, social media insights and tools, Google Ad and Tag ManagerDemonstrated experience with the process and tools for tracking, analyzing and reporting on the effectiveness of a digital advertising planSuperior time management and organizational skills with the ability to prioritize and the discipline to deliver projectsSuperb attention to detail as well as strong written, communications, and interpersonal skills, with the ability to collaborate effectively with cross-functional teamsRequired Information & Deadline
Application Information:
To ensure full consideration, applications must be received by
August 30, 2024 . This position is availability immediately and will remain open until filled.
To Apply:
Submit the following items by clicking on the
APPLY
button at the top of the page:
Letter of interest specifically addressing all position requirementsCurrent resumeNames and contact information of three professional references may be asked for at a later date, if not submitted
Additional Information
About Southeast Missouri State University (SEMO):
Founded in 1873 and accredited by the Higher Learning Commission, Southeast Missouri State University provides student-centered education and experiential learning with a foundation of liberal arts and sciences, embracing a tradition of access, exceptional teaching, and commitment to student success that significantly contributes to the development of the region and beyond. SEMO values access to high-quality, affordable education with a broadly representative student body, faculty, and staff that respects and celebrates a diverse learning community in a global society.
SEMO Fact Book
SEMO Strategic Action Plan
Southeast Missouri State University provides an excellent benefits package. For complete benefit details visit our website at