IQ Fiber
Marketing Specialist (Paid Media)
IQ Fiber, Jacksonville, Florida, United States, 32290
The Internet is now the heartbeat of our home, but too often internet service is frustrating and unreliable. IQ Fiber was created to offer 100% fiber-optic fast internet, transparent pricing, and attentive customer service to deliver a Smarter internet experience. As part of the rapidly growing IQ Fiber team, your contributions will directly affect our success. Your work matters here.
We're looking for energetic, collaborative, and customer-focused talent with the ability to proactively move our business forward. In return, you'll find a place where your voice matters. You'll find a team who works hard and has fun. And, if you're like us, you'll know you made a Smarter career choice.
Position Summary:
IQ Fiber is seeking an experienced Marketing Specialist (Paid Media) who will implement our digital performance marketing strategy through paid search, social media, display, and media buying channels. This role's key objective is to optimize paid media channels to drive awareness, generate online traffic, and gain new customers within network coverage areas. If you love optimizing digital performance and working in great team environment, this role is for you!
Essential Duties and Responsibilities:Execute and grow paid media strategy across various channels including Google Ads, Meta Ads, TikTok, and OTT/Streaming Platforms.Collaborate with sales and marketing teams to optimize key performance indicators (KPIs): impressions, click-through rate, conversion rate, and cost per click.Implement and manage a testing roadmap to learn from and optimize paid media channels.Conduct competitor analysis to identify opportunities and stay ahead of industry trends.Collaborate with the content team to ensure paid media aligns with overall content strategy.Optimize campaign budgets across different platforms to maximize ROI.Stay updated on emerging paid media platforms and technologies, evaluating their potential for the company.Develop and implement retargeting strategies to re-engage potential customers.Conduct A/B testing on ad creatives, landing pages, and audience segments to continuously improve performance.Coordinate with external agencies and vendors.Perform other duties as assigned.Qualifications:
Bachelor's degree in marketing, Advertising, or related fieldExceptional knowledge of SEM and Paid Media strategies and industry best practices; experience with ad buying is a plusCustomer-centric mindset with the ability to understand target consumer perspectivesStrong analytical skills with experience in marketing analyticsExcellent project management skills, attention to detail, and a "no task too small" mentalityExperience with digital marketing analytics tools and platformsProficiency in managing and optimizing campaigns across multiple platformsStrong understanding of key performance indicators (KPIs)Experience in developing and implementing testing strategies for paid media channelsExperience in ROI optimization across different platformsFamiliarity with retargeting strategies and audience segmentationExperience with A/B testing methodologies for ad creatives, landing pages, and audience segmentsStrong collaborative skills
Other Duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
IQ Fiber is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
We're looking for energetic, collaborative, and customer-focused talent with the ability to proactively move our business forward. In return, you'll find a place where your voice matters. You'll find a team who works hard and has fun. And, if you're like us, you'll know you made a Smarter career choice.
Position Summary:
IQ Fiber is seeking an experienced Marketing Specialist (Paid Media) who will implement our digital performance marketing strategy through paid search, social media, display, and media buying channels. This role's key objective is to optimize paid media channels to drive awareness, generate online traffic, and gain new customers within network coverage areas. If you love optimizing digital performance and working in great team environment, this role is for you!
Essential Duties and Responsibilities:Execute and grow paid media strategy across various channels including Google Ads, Meta Ads, TikTok, and OTT/Streaming Platforms.Collaborate with sales and marketing teams to optimize key performance indicators (KPIs): impressions, click-through rate, conversion rate, and cost per click.Implement and manage a testing roadmap to learn from and optimize paid media channels.Conduct competitor analysis to identify opportunities and stay ahead of industry trends.Collaborate with the content team to ensure paid media aligns with overall content strategy.Optimize campaign budgets across different platforms to maximize ROI.Stay updated on emerging paid media platforms and technologies, evaluating their potential for the company.Develop and implement retargeting strategies to re-engage potential customers.Conduct A/B testing on ad creatives, landing pages, and audience segments to continuously improve performance.Coordinate with external agencies and vendors.Perform other duties as assigned.Qualifications:
Bachelor's degree in marketing, Advertising, or related fieldExceptional knowledge of SEM and Paid Media strategies and industry best practices; experience with ad buying is a plusCustomer-centric mindset with the ability to understand target consumer perspectivesStrong analytical skills with experience in marketing analyticsExcellent project management skills, attention to detail, and a "no task too small" mentalityExperience with digital marketing analytics tools and platformsProficiency in managing and optimizing campaigns across multiple platformsStrong understanding of key performance indicators (KPIs)Experience in developing and implementing testing strategies for paid media channelsExperience in ROI optimization across different platformsFamiliarity with retargeting strategies and audience segmentationExperience with A/B testing methodologies for ad creatives, landing pages, and audience segmentsStrong collaborative skills
Other Duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
IQ Fiber is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.