Daxko
Senior Product Marketing Manager
Daxko, Birmingham, Alabama, United States, 35242
Company Description
Like the look of this opportunity Make sure to apply fast, as a high volume of applications is expected Scroll down to read the complete job description.Daxko powers health & wellness throughout the world. Every day our team members focus their passion and expertise in helping health & wellness facilities operate efficiently and engage their members.Whether a neighborhood yoga studio, a national franchise with locations in every city, a YMCA or JCC--and every type of organization in between--we build solutions that make every aspect of running and being a member of a health and wellness organization easier and delightful.Job DescriptionAs the Senior Product Marketing Manager, you will spearhead strategic initiatives across various markets and sectors to attain product marketing milestones. You will utilize your deep understanding of product marketing, combined with comprehensive research and industry insights, to develop and implement effective marketing strategies in alignment with company objectives. Collaborating closely with marketing, sales, and leadership teams, the Senior Product Marketing Manager ensures seamless execution across all product lines and markets.QualificationsProven track record in crafting and implementing product marketing strategies.Strong analytical prowess for interpreting market and customer data to guide decisions.Exceptional written and verbal communication skills for creating compelling content.Deep passion for the fitness, health, and wellness sector, particularly Daxko's brands.Effective prioritization and delegation abilities.Capacity to thrive in fast-paced and occasionally high-pressure environments.Outstanding time management, analytical, and organizational capabilities.Collaborative aptitude across all organizational levels.Bachelor’s degree in a related field preferred.Three (3) to five (5) years of Marketing experience, with a strong preference for Product Marketing expertise or training.In your day-to-day, you will:Lead GTM initiatives to identify competitive advantages and new marketing opportunities.Define and communicate market, competitor, influencer, and ideal customer profiles for Daxko.Articulate product value propositions to drive lead generation, growth, and customer adoption.Develop high-quality sales enablement materials like datasheets and presentations.Implement research programs for insights and reporting.Conduct win/loss analysis to refine product and marketing strategies.Collaborate with demand generation teams for effective promotional campaigns.Create essential product assets such as ROI calculators and demos.Assist in strategy documentation for leadership meetings.Ensure alignment and excellence in execution across the organization.Additional informationDaxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.We truly care for our team members, and this is reflected through our offices, benefits, and great perks. These perks are only for our full time team members. Some of our favorites include:Flexible paid time offAffordable health, dental, and vision insurance optionsMonthly fitness reimbursementMonthly Internet Stipend401(k) matchingNew-Parent Paid Leave1-month paid sabbatical every 5 yearsCasual work environmentsRemote workAll your information will be kept confidential according to EEO guidelines.
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Like the look of this opportunity Make sure to apply fast, as a high volume of applications is expected Scroll down to read the complete job description.Daxko powers health & wellness throughout the world. Every day our team members focus their passion and expertise in helping health & wellness facilities operate efficiently and engage their members.Whether a neighborhood yoga studio, a national franchise with locations in every city, a YMCA or JCC--and every type of organization in between--we build solutions that make every aspect of running and being a member of a health and wellness organization easier and delightful.Job DescriptionAs the Senior Product Marketing Manager, you will spearhead strategic initiatives across various markets and sectors to attain product marketing milestones. You will utilize your deep understanding of product marketing, combined with comprehensive research and industry insights, to develop and implement effective marketing strategies in alignment with company objectives. Collaborating closely with marketing, sales, and leadership teams, the Senior Product Marketing Manager ensures seamless execution across all product lines and markets.QualificationsProven track record in crafting and implementing product marketing strategies.Strong analytical prowess for interpreting market and customer data to guide decisions.Exceptional written and verbal communication skills for creating compelling content.Deep passion for the fitness, health, and wellness sector, particularly Daxko's brands.Effective prioritization and delegation abilities.Capacity to thrive in fast-paced and occasionally high-pressure environments.Outstanding time management, analytical, and organizational capabilities.Collaborative aptitude across all organizational levels.Bachelor’s degree in a related field preferred.Three (3) to five (5) years of Marketing experience, with a strong preference for Product Marketing expertise or training.In your day-to-day, you will:Lead GTM initiatives to identify competitive advantages and new marketing opportunities.Define and communicate market, competitor, influencer, and ideal customer profiles for Daxko.Articulate product value propositions to drive lead generation, growth, and customer adoption.Develop high-quality sales enablement materials like datasheets and presentations.Implement research programs for insights and reporting.Conduct win/loss analysis to refine product and marketing strategies.Collaborate with demand generation teams for effective promotional campaigns.Create essential product assets such as ROI calculators and demos.Assist in strategy documentation for leadership meetings.Ensure alignment and excellence in execution across the organization.Additional informationDaxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.We truly care for our team members, and this is reflected through our offices, benefits, and great perks. These perks are only for our full time team members. Some of our favorites include:Flexible paid time offAffordable health, dental, and vision insurance optionsMonthly fitness reimbursementMonthly Internet Stipend401(k) matchingNew-Parent Paid Leave1-month paid sabbatical every 5 yearsCasual work environmentsRemote workAll your information will be kept confidential according to EEO guidelines.
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