Senior Manager Integrated Marketing

Select how often (in days) to receive an alert:At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world.Job Overview

As a core member of the Data & Devices Marketing team, the Manager, Senior Integrated Marketing is responsible for defining, managing, and executing an integrated marketing plan to deliver scalable growth in new markets such as IoT and support the momentum in core markets of Data Center and 5G.

Please ensure you read the below overview and requirements for this employment opportunity completely.This position reports to the Global Director of Marketing, D&D and is a critical partner with the IoT sales and PM team.The ideal candidate will be commercially savvy with a strong will to win. Success will be measured by a well-developed lead pipeline and the delivery of consistent multi-year revenue growth. The person is responsible for driving successful integrated campaigns, developing compelling content, and having a keen eye for marketing excellence. This individual must be skilled in a global cross-functional environment with a growth mindset.ResponsibilitiesIntegrated Campaign to Drive Demand in New Markets• Design, execute and report on multichannel integrated campaigns that increase brand awareness, drive demand, enable sales, and provide customer insights with a strong focus on delivering business growth in IoT.• Use data and analytics to report on the effectiveness of integrated campaigns and champion the review process to forecast, track, and analyze against targets with a focus on continuous learning and improvement.• Oversee the development and management of the lead funnel to produce desired outcomes and deliver on KPIs. Collaborate with the regional sales team within BU and solution center to continuously improve leads conversion.• Develop messaging and positioning that clearly and compellingly tells the BU/company story, our solution & value propositions.• Guide the global team to develop and execute marketing assets that are relevant and attractive to targeted markets.• Collaborate with ecosystem partners including channel players, module partners, and design houses to conduct joint marketing activities.Branding• Guide the strategic development, implementation, and evolution of TE D&D’s branding position in core and emerging markets to increase visibility, awareness, engagement, conversion, and loyalty.• Act as the primary visionary and liaison for brand strategy, overseeing the brand experience and building from acquired entity individual branding to a cohesive TE Connectivity brand along a multi-year roadmap.ABM• Be the ABM SME for TE and D&D.• Head ABM campaigns to generate growth.• Collaborate with digital marketing, sales, and PM as a SME to drive cross-functional dialogue and informed sales and marketing actions.Event Marketing• Plan and execute company events including trade shows, exhibitions, customer events, and internal company events.Internal Communications• Develop and execute the D&D internal communication plan.What your background should look like:

• Bachelor’s degree required in Marketing or a related field, MBA strongly preferred.• At least 7 years’ experience in B2B marketing preferably in the IoT industry, global experience preferred.• Strong business acumen with experience and understanding of analytics that drive market strategy and campaign effectiveness.• Experience with the full marketing mix across paid, owned, and earned channels.• Experience with CRM and ABM platforms.• Experience leveraging customer feedback for strategic decision-making and enhanced customer experience.• BD or sales experience is an advantage.• Proficient in Sales and Marketing automation systems (Eloqua, Salesforce.com, Tableau), and proficient in MS Office. Google Ads certification a plus.• Exceptional written, verbal, and presentation abilities.• A convincing communicator with compelling perspectives and knowledge of marketing trends and innovations.• Excellent interpersonal, organizational, and leadership skills.• Strong project management skills.ABOUT TE CONNECTIVITYTE Connectivity is a global industrial technology leader creating a safer, sustainable, productive, and connected future. Our broad range of connectivity and sensor solutions, proven in the harshest environments, enable advancements in transportation, industrial applications, medical technology, energy, data communications, and the home. With more than 85,000 employees, including more than 7,500 engineers, working alongside customers in approximately 140 countries, TE ensures that EVERY CONNECTION COUNTS. Learn more at www.te.com and on LinkedIn, Facebook, WeChat, and Twitter.COMPENSATION• Competitive base salary commensurate with experience: $145,600-$218,400 (subject to change dependent on physical location).• Posted salary ranges are made in good faith. TE Connectivity reserves the right to adjust ranges depending on the experience/qualification of the selected candidate as well as internal and external equity.• Total Compensation = Base Salary + Incentive(s) + Benefits.BENEFITS• A comprehensive benefits package including health insurance, 401(k), disability, life insurance, employee stock purchase plan, paid time off, and voluntary benefits.EOE, Including Disability/VetsLocation:City: #State: PACountry/Region: USTravel: Less than 10%Requisition ID: 115663Alternative Locations: remote

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