Bose Corporation
Integrated Marketing Lead
Bose Corporation, Framingham, Massachusetts, us, 01704
You know the moment. It’s the first notes of that song you love, the intro to your favorite movie, or simply the sound of someone you love saying “hello.” It’s in these moments that sound matters most.
Maximise your chances of a successful application to this job by ensuring your CV and skills are a good match.
At Bose, we believe sound is the most powerful force on earth. We’ve dedicated ourselves to improving it for nearly 60 years. And we’re passionate down to our bones about making whatever you’re listening to a little more magical.
The Marketing team at Bose consists of passionate, bold, and music-loving storytellers. We tap into the magic of what makes Bose, BOSE, and through our marketing efforts, connect that magic with people who relate to our belief that sound is the most powerful force on earth.
Job Description
We are looking for a strong experienced marketer that can set our Integrated Marketing Strategies from Design to Execution in our key international markets. This is a senior position that will coordinate our 360 marketing efforts for product launches, always on demand generation and brand campaigns. The individual will be an agile leader proficient in comms strategy design as well bringing such plans to life through hands-on coordination of Bose multifunctional marketing teams.
Key Responsibilities
01| Activation Planning
Lead the strategic response to Campaign & Launch master briefs, working with activation leaders to translate briefs into executional plans.Support development of our portfolio strategy and execution including identification of key seasonal moments where Bose should activate portfolio or brand wise.Define the core messaging and lead its translation in consumer facing creative through detailed brief for internal & external partners.Define through data the Job To Be Done in each market and own the briefing process that will advise our by market GTM that will encompass Media, PR, Influencers, Partnerships, Social, CRM, eComm, Shopper and Channel Marketing.02| Comms Integration
From briefing to in market delivery, own the integrated planning with all involved multifunctional teams.Ensure the right functional / channel objectives and KPI are properly identified.Ensure that the strategies and tactics are fit to deliver against set objectives.Coordinate the functional/channel plans to ensure they holistically ladder up to the master brief objectives.Accountable together with the assigned Program Managers of the timely, accurate and on strategy delivery of all activations, assets and all plans deliverables.03| Performance Management
Lead the identification of the most appropriate KPIs underlying the Marketing objectives.Ensure appropriate measurement plans are in place and be a core lead in the process that will drive the marketing teams to operate consistently against them.Monitor closely performance in each market, understand dynamics at 360 and assess if the right actions are in place to optimize performance.Leverage insights and data to provide directions to the multifunctional teams in order to ensure our delivery is on strategy and on target.Ensure that our marketing delivery is tightly connected to the business priorities and that clear correlation between marketing and financial performance is consistently measurable and acted upon.Functional/technical Proficiencies
5+ years of proven experience in a similar marketing role.Strategy development – experience defining, planning and shaping strategies and initiatives.Able to translate direction/strategy into cohesive and telling story.Ability to set direction, build recommendations and drive them through the organization.Ability to work with highly sophisticated projects and in a distributed team set-up.Bose is an equal opportunity employer that is committed to inclusion and diversity. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics.#J-18808-Ljbffr
Maximise your chances of a successful application to this job by ensuring your CV and skills are a good match.
At Bose, we believe sound is the most powerful force on earth. We’ve dedicated ourselves to improving it for nearly 60 years. And we’re passionate down to our bones about making whatever you’re listening to a little more magical.
The Marketing team at Bose consists of passionate, bold, and music-loving storytellers. We tap into the magic of what makes Bose, BOSE, and through our marketing efforts, connect that magic with people who relate to our belief that sound is the most powerful force on earth.
Job Description
We are looking for a strong experienced marketer that can set our Integrated Marketing Strategies from Design to Execution in our key international markets. This is a senior position that will coordinate our 360 marketing efforts for product launches, always on demand generation and brand campaigns. The individual will be an agile leader proficient in comms strategy design as well bringing such plans to life through hands-on coordination of Bose multifunctional marketing teams.
Key Responsibilities
01| Activation Planning
Lead the strategic response to Campaign & Launch master briefs, working with activation leaders to translate briefs into executional plans.Support development of our portfolio strategy and execution including identification of key seasonal moments where Bose should activate portfolio or brand wise.Define the core messaging and lead its translation in consumer facing creative through detailed brief for internal & external partners.Define through data the Job To Be Done in each market and own the briefing process that will advise our by market GTM that will encompass Media, PR, Influencers, Partnerships, Social, CRM, eComm, Shopper and Channel Marketing.02| Comms Integration
From briefing to in market delivery, own the integrated planning with all involved multifunctional teams.Ensure the right functional / channel objectives and KPI are properly identified.Ensure that the strategies and tactics are fit to deliver against set objectives.Coordinate the functional/channel plans to ensure they holistically ladder up to the master brief objectives.Accountable together with the assigned Program Managers of the timely, accurate and on strategy delivery of all activations, assets and all plans deliverables.03| Performance Management
Lead the identification of the most appropriate KPIs underlying the Marketing objectives.Ensure appropriate measurement plans are in place and be a core lead in the process that will drive the marketing teams to operate consistently against them.Monitor closely performance in each market, understand dynamics at 360 and assess if the right actions are in place to optimize performance.Leverage insights and data to provide directions to the multifunctional teams in order to ensure our delivery is on strategy and on target.Ensure that our marketing delivery is tightly connected to the business priorities and that clear correlation between marketing and financial performance is consistently measurable and acted upon.Functional/technical Proficiencies
5+ years of proven experience in a similar marketing role.Strategy development – experience defining, planning and shaping strategies and initiatives.Able to translate direction/strategy into cohesive and telling story.Ability to set direction, build recommendations and drive them through the organization.Ability to work with highly sophisticated projects and in a distributed team set-up.Bose is an equal opportunity employer that is committed to inclusion and diversity. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics.#J-18808-Ljbffr