Pfizer
Vice President, Global Product Advertising
Pfizer, Long Island City, New York, United States, 11101
Why Patients Need You
Apply (by clicking the relevant button) after checking through all the related job information below.
Everything we do, every day, is in line with an unwavering commitment to the quality and the delivery of safe and effective products to patients. Our science and risk-based compliant quality culture is flexible, innovative, and customer oriented. Whether you are involved in development, maintenance, compliance or analysis through research programs, your contribution will directly impact patients.
What You Will Achieve
For over 170 years, Pfizer has been one of the world’s premier innovative biopharmaceutical companies. Our purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world. Our global colleagues innovate every day to advance wellness, prevention, treatments and cures that challenge the most feared diseases of our time.
We aspire to set the standard within the industry by being the most trusted healthcare brand in the world, reaching every last patient faster and building the most effective science and technology marketing capabilities. We are seeking a dynamic and visionary leader to help us meet these aspirations and transform how we brand and advertise our global products.
How You Will Achieve It
Build and manage a team of seasoned product creative and advertising experts that sets the strategic direction, vision and standards for Biopharma product creative and advertising across global patient and healthcare provider audiences to drive superior creative performance and excellence.Drive pull-through and adoption of new Pfizer brand equity strategy and approach within the global product portfolio via inspiration, engagement and excellence in delivery.Lead and manage global creative governance process that ensures consistency, application of best practices and excellence in product advertising and approves new creative campaigns.Lead the development of new advertising and creative for priority and launch products and high visibility product programs, including overseeing production, creative concepting and testing.Partner with analytics teams to develop creative performance hurdles and oversee creative measurement ensuring both external agencies and product marketers are adhering to creative and quality standards and driving continuous improvement.Serve as key partner to centralized agency partners and internal operations teams to scale new creative and brand standards across the global marketing organization and ensure that content is meeting quality standards.Engage and partner with Biopharma marketing leadership to ensure that advertising and creative strategies effectively support business strategies and goals.Inspire and create a high-performance team culture, inclusive of partnership model with Global and US product marketers, that foster creativity, collaboration and a drive for results.Qualifications
Nice-to-Have
20+ years experience in product marketing, with robust understanding of biopharmaceutical industry and the external and internal Business Environment.Demonstrated experience and industry recognition in driving creative excellence and breakthrough campaigns for products.Proven track record of delivering direct to consumer campaigns that build brand equity, product consideration, and business impact.Has successfully led advertising and creative for products across different lifecycles and therapeutic areas.Inspirational leader that has driven new innovations and ways of working within a large matrixed organization - has aptitude for convincing others of the value of their ideas and forging strong sense of connection between the team and other departments.Ability to manage diverse multi-disciplinary teams spread over multiple functions and geographies.Ability to engage agency leadership and creative directors to drive inspiration and compelling new ways to connect with customers.Expert ability to translate business goals and customer insights into creative strategies and campaigns.Excellent communication and people engagement skills, including strong executive presence and ability to interact and influence effectively with all levels of the organization.Strong business acumen with ability to link creative strategy to commercial metrics and convey insights to peers.Role model for the PFE Values (Courage, Excellence, Equity and Joy).Well versed with the Pfizer organization, particularly with Biopharma and enabling/partner functions.Possess a high energy level, sense of urgency, creativity, decisiveness, ability to work hard and well under pressure.Last Day to Apply:
December 29, 2023
The annual base salary for this position ranges from $232,300.00 to $387,200.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 30.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.#J-18808-Ljbffr
Apply (by clicking the relevant button) after checking through all the related job information below.
Everything we do, every day, is in line with an unwavering commitment to the quality and the delivery of safe and effective products to patients. Our science and risk-based compliant quality culture is flexible, innovative, and customer oriented. Whether you are involved in development, maintenance, compliance or analysis through research programs, your contribution will directly impact patients.
What You Will Achieve
For over 170 years, Pfizer has been one of the world’s premier innovative biopharmaceutical companies. Our purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world. Our global colleagues innovate every day to advance wellness, prevention, treatments and cures that challenge the most feared diseases of our time.
We aspire to set the standard within the industry by being the most trusted healthcare brand in the world, reaching every last patient faster and building the most effective science and technology marketing capabilities. We are seeking a dynamic and visionary leader to help us meet these aspirations and transform how we brand and advertise our global products.
How You Will Achieve It
Build and manage a team of seasoned product creative and advertising experts that sets the strategic direction, vision and standards for Biopharma product creative and advertising across global patient and healthcare provider audiences to drive superior creative performance and excellence.Drive pull-through and adoption of new Pfizer brand equity strategy and approach within the global product portfolio via inspiration, engagement and excellence in delivery.Lead and manage global creative governance process that ensures consistency, application of best practices and excellence in product advertising and approves new creative campaigns.Lead the development of new advertising and creative for priority and launch products and high visibility product programs, including overseeing production, creative concepting and testing.Partner with analytics teams to develop creative performance hurdles and oversee creative measurement ensuring both external agencies and product marketers are adhering to creative and quality standards and driving continuous improvement.Serve as key partner to centralized agency partners and internal operations teams to scale new creative and brand standards across the global marketing organization and ensure that content is meeting quality standards.Engage and partner with Biopharma marketing leadership to ensure that advertising and creative strategies effectively support business strategies and goals.Inspire and create a high-performance team culture, inclusive of partnership model with Global and US product marketers, that foster creativity, collaboration and a drive for results.Qualifications
Nice-to-Have
20+ years experience in product marketing, with robust understanding of biopharmaceutical industry and the external and internal Business Environment.Demonstrated experience and industry recognition in driving creative excellence and breakthrough campaigns for products.Proven track record of delivering direct to consumer campaigns that build brand equity, product consideration, and business impact.Has successfully led advertising and creative for products across different lifecycles and therapeutic areas.Inspirational leader that has driven new innovations and ways of working within a large matrixed organization - has aptitude for convincing others of the value of their ideas and forging strong sense of connection between the team and other departments.Ability to manage diverse multi-disciplinary teams spread over multiple functions and geographies.Ability to engage agency leadership and creative directors to drive inspiration and compelling new ways to connect with customers.Expert ability to translate business goals and customer insights into creative strategies and campaigns.Excellent communication and people engagement skills, including strong executive presence and ability to interact and influence effectively with all levels of the organization.Strong business acumen with ability to link creative strategy to commercial metrics and convey insights to peers.Role model for the PFE Values (Courage, Excellence, Equity and Joy).Well versed with the Pfizer organization, particularly with Biopharma and enabling/partner functions.Possess a high energy level, sense of urgency, creativity, decisiveness, ability to work hard and well under pressure.Last Day to Apply:
December 29, 2023
The annual base salary for this position ranges from $232,300.00 to $387,200.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 30.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.#J-18808-Ljbffr