Pfizer
Director, Consumer Innovation Product Marketing
Pfizer, Long Island City, New York, United States, 11101
ROLE SUMMARY
Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now.We are seeking a highly motivated and experienced Product Marketing Manager to join our Consumer Innovation Team within the Chief Marketing Office. As a Product Marketing Manager, you will be responsible for bringing our innovation portfolio of products to market and ensuring adoption of these solutions.
You will collaborate with cross-functional teams, including product leads, agencies, and partnerships lead to ensure the successful execution of campaigns that surround these efforts. The ideal candidate is consumer-centric, data-driven, and has a passion for delivering exceptional user experiences.
This is a new role within Biopharma CMO organization, reporting to the Consumer Innovation Lead. Success in this role will include the successful scaling of proven disruptive innovation to achieve our aspiration to be the best marketers of science and technology and to make Pfizer the most trusted brand.
ROLE RESPONSIBILITIES
The Consumer Innovation Product Marketing Manager will develop consumer insights, strategies, and execute campaigns, messages, tactics, and a comprehensive consumer marketing plan that will ensure successful innovation product launches and landings.
GTM Strategy and Planning:
Create consumer strategy, campaign, positioning, messaging & launch plan for all innovation portfolio products in collaboration with product, creative, and brand teams.
Collaborate and align with the therapeutic areas to uncover, scale best practices, and drive synergies across the portfolio.
Develop strategy & advertising to key cohorts for consumer messaging to increase product adoption among these audiences.
Launch Readiness and Campaign Management:
Ensure consumer material/claims/messaging are aligned with the brand strategic position, address unmet consumer needs, and differentiate vs competition, where applicable.
Lead GCMA / MLR process for the innovation portfolio ensuring compliance and alignment with key stakeholders.
Partner with CMO Media team and agency partners to execute the plan and continuously extract key insights from business intelligence tools to manage performance of the campaigns to fine-tune activation.
Lead the consumer innovation agency and promotional budget. Manage and prioritize investments and trade-offs across the portfolio.
Lead leadership deliverables and presentations, including developing and providing routine updates on consumer marketing metrics and campaign performance.
Collaboration and Partnership:
Serve as marketing point for product teams, agency teams, and partners for all launch & scale campaigns.
Partner with channel and technology partners to collaborate to jointly promote these solutions.
BASIC QUALIFICATIONS
Bachelor’s degree
10+ years of experience in Marketing including product launches and successful campaign executions.
Documented ability to effectively engage with stakeholders to drive behavior change.
Strong business acumen including demonstrated strategic marketing and analytical thinking skills.
Demonstrated ability to work effectively in a cross-functional team and lead colleagues outside of a direct reporting relationship through influence and persuasion.
An absolute commitment to adherence to all applicable compliance rules and regulations.
Fosters a culture of collaboration and teamwork across functional teams.
Role model for the PFE Values (Courage, Excellence, Equity, Joy)
Executive presence and demonstrated ability to effectively influence senior leaders and colleagues at all levels of the organization.
Strong writing, presentation and influencing skills.
Demonstrate ability to thrive under pressure, to take accountability and to meet deadlines.
Discretion and trustworthiness in dealing with confidential information.
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Work Location Assignment:
On Premise
Other important information:
Last day to apply: Feb 12
The annual base salary for this position ranges from $149,200.00 to $248,600.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.
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Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now.We are seeking a highly motivated and experienced Product Marketing Manager to join our Consumer Innovation Team within the Chief Marketing Office. As a Product Marketing Manager, you will be responsible for bringing our innovation portfolio of products to market and ensuring adoption of these solutions.
You will collaborate with cross-functional teams, including product leads, agencies, and partnerships lead to ensure the successful execution of campaigns that surround these efforts. The ideal candidate is consumer-centric, data-driven, and has a passion for delivering exceptional user experiences.
This is a new role within Biopharma CMO organization, reporting to the Consumer Innovation Lead. Success in this role will include the successful scaling of proven disruptive innovation to achieve our aspiration to be the best marketers of science and technology and to make Pfizer the most trusted brand.
ROLE RESPONSIBILITIES
The Consumer Innovation Product Marketing Manager will develop consumer insights, strategies, and execute campaigns, messages, tactics, and a comprehensive consumer marketing plan that will ensure successful innovation product launches and landings.
GTM Strategy and Planning:
Create consumer strategy, campaign, positioning, messaging & launch plan for all innovation portfolio products in collaboration with product, creative, and brand teams.
Collaborate and align with the therapeutic areas to uncover, scale best practices, and drive synergies across the portfolio.
Develop strategy & advertising to key cohorts for consumer messaging to increase product adoption among these audiences.
Launch Readiness and Campaign Management:
Ensure consumer material/claims/messaging are aligned with the brand strategic position, address unmet consumer needs, and differentiate vs competition, where applicable.
Lead GCMA / MLR process for the innovation portfolio ensuring compliance and alignment with key stakeholders.
Partner with CMO Media team and agency partners to execute the plan and continuously extract key insights from business intelligence tools to manage performance of the campaigns to fine-tune activation.
Lead the consumer innovation agency and promotional budget. Manage and prioritize investments and trade-offs across the portfolio.
Lead leadership deliverables and presentations, including developing and providing routine updates on consumer marketing metrics and campaign performance.
Collaboration and Partnership:
Serve as marketing point for product teams, agency teams, and partners for all launch & scale campaigns.
Partner with channel and technology partners to collaborate to jointly promote these solutions.
BASIC QUALIFICATIONS
Bachelor’s degree
10+ years of experience in Marketing including product launches and successful campaign executions.
Documented ability to effectively engage with stakeholders to drive behavior change.
Strong business acumen including demonstrated strategic marketing and analytical thinking skills.
Demonstrated ability to work effectively in a cross-functional team and lead colleagues outside of a direct reporting relationship through influence and persuasion.
An absolute commitment to adherence to all applicable compliance rules and regulations.
Fosters a culture of collaboration and teamwork across functional teams.
Role model for the PFE Values (Courage, Excellence, Equity, Joy)
Executive presence and demonstrated ability to effectively influence senior leaders and colleagues at all levels of the organization.
Strong writing, presentation and influencing skills.
Demonstrate ability to thrive under pressure, to take accountability and to meet deadlines.
Discretion and trustworthiness in dealing with confidential information.
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Work Location Assignment:
On Premise
Other important information:
Last day to apply: Feb 12
The annual base salary for this position ranges from $149,200.00 to $248,600.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.
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