Blackpoint Cyber
Vice President, US Market Access Marketing
Blackpoint Cyber, Long Island City, New York, United States, 11101
This role leads the Marketing group within the greater US Market Access (USMA) organization that supports Pfizer’s U.S. Biopharma business which is accountable for driving approximately ~60B dollars of Pfizer’s revenue. USMA Marketing is a multi-functional team responsible for developing and executing best-in-class market access strategies to ensure access for Pfizer’s products as well as being accountable for innovative strategic partnerships with Payer customers.
The following information aims to provide potential candidates with a better understanding of the requirements for this role.USMA Marketing consists of multiple teams focused on four key areas:Developing and executing specific brand access strategies for pre-launch and launch assets.Building tools and resources to communicate value and enable high impact population health programs.Creating customer plans and strategies to develop market insights and align Pfizer objectives with those of our customers.Executing strategic initiatives with large payer customers that deliver value and thus help win access for Pfizer products.In addition to other leads, there are five Access Leads in USMA-Marketing reporting to the VP. These leaders act as Senior Business Partners to the BU’s and also lead teams of experienced market access professionals supporting inline and pre-approval assets. The Payer Marketing colleagues on these teams leverage marketing tools and techniques to enable strong engagement with customers including a compelling value narrative (Payer Value Proposition).
The position requires a strong grasp of Pfizer’s business, Pfizer Products, the U.S. healthcare and policy environment, and Marketing tools and techniques. The role requires strategic, innovative and analytic thinking with a high degree of financial and business acumen.
The incumbent should have experience developing and executing Brand and franchise strategies as well as working with large Payer customers, with demonstrated ability to work with Senior leaders, key stakeholders and customers. A close partnership with many Pfizer functional areas including Global Access and Value (GAV) functions, Biopharmaceutical Group (PBG) Global Business Units/product teams, the North America Leadership team, External Affairs, Legal, Medical Affairs, Policy, Digital and Finance is required. In addition, this position must be able to effectively represent Pfizer externally with key stakeholders and internally at the most senior levels including Pfizer’s Executive Leadership Team.
The Vice President, US Market Access Marketing is accountable for achieving business critical objectives and OP Plan financial and Access targets across US Biopharma.
In addition, this position:Leads leaders to motivate and inspire a cross functional, multi-disciplinary team of ~40 colleagues to deliver high levels of performance.Leverages understanding/knowledge of the U.S. Healthcare System to develop, implement and execute innovative strategies that create, maintain and expand market access and drive differentiation and performance of Pfizer’s products.Ensures development of strong payer operating plans and strategies aligned with Payer Accounts and Brand goals. Accountable for helping to develop, align and attain OPPLAN access and GTN targets for priority products.Builds and maintains productive, collaborative relationships with key senior level stakeholders, including Division Presidents and the Executive Leadership Team.Works closely with the Payer Account Management PAM leaders to ensure effective cascade of strategies, messages, tactics and training to maximize customer engagement on the value of Pfizer brands; ensure clear strategic and timely collaboration, guidance and direction is provided with the Account team.Ensures delivery of tailored and focused messages, resources and tactics with large Payer accounts; relentlessly drives the development of innovative strategies and tactics to differentiate Pfizer and Pfizer products with payer customers.Accountable for ensuring that clear and compelling value narratives are developed, based on strong evidence and objective methodologies, for products at all stages of the product lifecycle beginning with late phase products in development through loss of patent exclusivity.Ensures early engagement on key assets, including BD, to ensure that product strategy and key assumptions are aligned to expectations of the Access landscape and future performance.Responsible to build and implement best-in-class Marketing strategies, resources, tactics, practices and programs.Responsible for building/enhancing US Market Access Marketing capabilities and innovation to reflect evolving market and healthcare landscape; transforms USMA Marketing capabilities, integrates with CMO transformation process, and focuses on marketing simplification, insight generation, micro-segmentation, and omnichannel communications.Champions change management within USMA-Marketing to maintain Industry-leading capabilities.Accountable to ensure processes are in place for strong compliant governance, efficient and quality decision making.Anticipates and monitors healthcare policy changes and develop strategies that improves patient access.Ensures tight alignment and execution between Global and US multi-functional teams; drives business opportunities/challenges from the business to relevant USMA stakeholders and drives meaningful impact back to the business; directs cross functional teams to align objectives and improve execution/evolution of payer strategies and tactics.Identifies opportunities to improve team processes and controls; help to ensure business decisions are made compliantly, effectively, and efficiently within existing governance processes, proactively identify areas for continuous improvement, simplification, and streamlining decision making.Accountable to lead, develop and hold managers accountable to create an inclusive, engaged and compliant culture that drives the Pfizer Values to include but not limited to prioritizing performance and growth discussions, succession planning, stewarding DEI priorities and performance management.
BASIC QUALIFICATIONSCandidate must demonstrate a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.Bachelor’s degree required20 years of experience w/bachelor’s degree, 18 years with Masters, 15 years with PhD or JD.Acts decisively and with urgency; removes barriers that hinder team productivity.Excellent interpersonal skills required: ability to understand and respond to multiple internal and external customers; build strategic partnerships internally and externally.Strong consultative skills and emotional intelligence.Experience in the Healthcare sector including experience and demonstrated success within a Marketing Leadership function.Track record of ability to apply understanding of US healthcare and policy environment to identify trends that impact Pfizer's business and to proactively translate these insights to develop and drive strategies and tactics that will help ensure sustainable business success.Proven experience in developing, implementing, and executing strategies that create timely and quality access for patients and that drive business performance.Demonstrated key competencies to include:
Business and financial acumenInfluence/negotiation skillsStrategic and analytical skillsStrong analytical and decision-making skillsVerbal and written communication skillsBusiness process improvement orientationSuccessful record of ability to effectively influence and interface internally at most senior levels in a large corporation and externally with large complex customersAbility to successfully navigate internal organization/processes and influence and mobilize key Sr. Level internal stakeholdersTrack record of leading teams to meet or exceed performance targets.Previous leadership experience with a demonstrated track record of creating an inclusive culture while developing, motivating, coaching and inspiring others.Demonstrated agility with organizational change; proven track record in leading through ambiguity while still delivering on business objectives.
PREFERRED QUALIFICATIONSAdvance degree in healthcare related, business or economic fieldExperience Managing Leaders, large organizations and/or P&L
Other Job Details:Last Date to Apply for Job: 08/09/2023Expected travel of at least 25% - 35% of timeThe annual base salary for this position ranges from $232,300.00 to $387,200.00. In addition, this position offers an annual bonus with a target of 30.0% of the base salary and eligibility to participate in our share based long term incentive program. Benefits offered include a retirement savings plan, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans. Pfizer compensation structures and benefit packages are aligned locally, the US Salary range provided does not apply to the Tampa, FL or any EXUS locations.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine ActPfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment EligibilityPfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.
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The following information aims to provide potential candidates with a better understanding of the requirements for this role.USMA Marketing consists of multiple teams focused on four key areas:Developing and executing specific brand access strategies for pre-launch and launch assets.Building tools and resources to communicate value and enable high impact population health programs.Creating customer plans and strategies to develop market insights and align Pfizer objectives with those of our customers.Executing strategic initiatives with large payer customers that deliver value and thus help win access for Pfizer products.In addition to other leads, there are five Access Leads in USMA-Marketing reporting to the VP. These leaders act as Senior Business Partners to the BU’s and also lead teams of experienced market access professionals supporting inline and pre-approval assets. The Payer Marketing colleagues on these teams leverage marketing tools and techniques to enable strong engagement with customers including a compelling value narrative (Payer Value Proposition).
The position requires a strong grasp of Pfizer’s business, Pfizer Products, the U.S. healthcare and policy environment, and Marketing tools and techniques. The role requires strategic, innovative and analytic thinking with a high degree of financial and business acumen.
The incumbent should have experience developing and executing Brand and franchise strategies as well as working with large Payer customers, with demonstrated ability to work with Senior leaders, key stakeholders and customers. A close partnership with many Pfizer functional areas including Global Access and Value (GAV) functions, Biopharmaceutical Group (PBG) Global Business Units/product teams, the North America Leadership team, External Affairs, Legal, Medical Affairs, Policy, Digital and Finance is required. In addition, this position must be able to effectively represent Pfizer externally with key stakeholders and internally at the most senior levels including Pfizer’s Executive Leadership Team.
The Vice President, US Market Access Marketing is accountable for achieving business critical objectives and OP Plan financial and Access targets across US Biopharma.
In addition, this position:Leads leaders to motivate and inspire a cross functional, multi-disciplinary team of ~40 colleagues to deliver high levels of performance.Leverages understanding/knowledge of the U.S. Healthcare System to develop, implement and execute innovative strategies that create, maintain and expand market access and drive differentiation and performance of Pfizer’s products.Ensures development of strong payer operating plans and strategies aligned with Payer Accounts and Brand goals. Accountable for helping to develop, align and attain OPPLAN access and GTN targets for priority products.Builds and maintains productive, collaborative relationships with key senior level stakeholders, including Division Presidents and the Executive Leadership Team.Works closely with the Payer Account Management PAM leaders to ensure effective cascade of strategies, messages, tactics and training to maximize customer engagement on the value of Pfizer brands; ensure clear strategic and timely collaboration, guidance and direction is provided with the Account team.Ensures delivery of tailored and focused messages, resources and tactics with large Payer accounts; relentlessly drives the development of innovative strategies and tactics to differentiate Pfizer and Pfizer products with payer customers.Accountable for ensuring that clear and compelling value narratives are developed, based on strong evidence and objective methodologies, for products at all stages of the product lifecycle beginning with late phase products in development through loss of patent exclusivity.Ensures early engagement on key assets, including BD, to ensure that product strategy and key assumptions are aligned to expectations of the Access landscape and future performance.Responsible to build and implement best-in-class Marketing strategies, resources, tactics, practices and programs.Responsible for building/enhancing US Market Access Marketing capabilities and innovation to reflect evolving market and healthcare landscape; transforms USMA Marketing capabilities, integrates with CMO transformation process, and focuses on marketing simplification, insight generation, micro-segmentation, and omnichannel communications.Champions change management within USMA-Marketing to maintain Industry-leading capabilities.Accountable to ensure processes are in place for strong compliant governance, efficient and quality decision making.Anticipates and monitors healthcare policy changes and develop strategies that improves patient access.Ensures tight alignment and execution between Global and US multi-functional teams; drives business opportunities/challenges from the business to relevant USMA stakeholders and drives meaningful impact back to the business; directs cross functional teams to align objectives and improve execution/evolution of payer strategies and tactics.Identifies opportunities to improve team processes and controls; help to ensure business decisions are made compliantly, effectively, and efficiently within existing governance processes, proactively identify areas for continuous improvement, simplification, and streamlining decision making.Accountable to lead, develop and hold managers accountable to create an inclusive, engaged and compliant culture that drives the Pfizer Values to include but not limited to prioritizing performance and growth discussions, succession planning, stewarding DEI priorities and performance management.
BASIC QUALIFICATIONSCandidate must demonstrate a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.Bachelor’s degree required20 years of experience w/bachelor’s degree, 18 years with Masters, 15 years with PhD or JD.Acts decisively and with urgency; removes barriers that hinder team productivity.Excellent interpersonal skills required: ability to understand and respond to multiple internal and external customers; build strategic partnerships internally and externally.Strong consultative skills and emotional intelligence.Experience in the Healthcare sector including experience and demonstrated success within a Marketing Leadership function.Track record of ability to apply understanding of US healthcare and policy environment to identify trends that impact Pfizer's business and to proactively translate these insights to develop and drive strategies and tactics that will help ensure sustainable business success.Proven experience in developing, implementing, and executing strategies that create timely and quality access for patients and that drive business performance.Demonstrated key competencies to include:
Business and financial acumenInfluence/negotiation skillsStrategic and analytical skillsStrong analytical and decision-making skillsVerbal and written communication skillsBusiness process improvement orientationSuccessful record of ability to effectively influence and interface internally at most senior levels in a large corporation and externally with large complex customersAbility to successfully navigate internal organization/processes and influence and mobilize key Sr. Level internal stakeholdersTrack record of leading teams to meet or exceed performance targets.Previous leadership experience with a demonstrated track record of creating an inclusive culture while developing, motivating, coaching and inspiring others.Demonstrated agility with organizational change; proven track record in leading through ambiguity while still delivering on business objectives.
PREFERRED QUALIFICATIONSAdvance degree in healthcare related, business or economic fieldExperience Managing Leaders, large organizations and/or P&L
Other Job Details:Last Date to Apply for Job: 08/09/2023Expected travel of at least 25% - 35% of timeThe annual base salary for this position ranges from $232,300.00 to $387,200.00. In addition, this position offers an annual bonus with a target of 30.0% of the base salary and eligibility to participate in our share based long term incentive program. Benefits offered include a retirement savings plan, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans. Pfizer compensation structures and benefit packages are aligned locally, the US Salary range provided does not apply to the Tampa, FL or any EXUS locations.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine ActPfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment EligibilityPfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.
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