University of Pennsylvania
Senior Associate Director of Marketing, Leonard Davis Institute of Health Econom
University of Pennsylvania, Philadelphia, Pennsylvania, United States, 19133
University OverviewThe University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America’s Best Large Employers in 2023.Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.Posted Job TitleSenior Associate Director of Marketing, Leonard Davis Institute of Health EconomicsJob Profile TitleAssociate Director D, Arts and Media, Communications and MarketingJob Description SummaryFounded in 1881 as the world’s first collegiate business school, the Wharton School of the University of Pennsylvania is shaping the future of business by incubating ideas, driving insights, and creating leaders who change the world. With campuses in Philadelphia and San Francisco, Wharton has over 850 staff, a faculty population of more than 235 renowned professors, and 5,000 undergraduate, MBA, executive MBA, and doctoral students. Each year, 13,000 professionals worldwide advance their careers through Wharton Executive Education’s individual, company-customized, and online programs. More than 104,000 Wharton alumni form a powerful global network of leaders who transform business every day. Wharton is home to a diverse staff population representing a rich array of backgrounds, expertise, and cultures. To learn more, visit www.wharton.upenn.edu.The Leonard Davis Institute of Health Economics at the University of Pennsylvania (Penn LDI) is a mission-driven organization, dedicated to improving health and health care by catalyzing collaborative, multidisciplinary research that influences policy and practice. Penn LDI supports approximately 400 faculty from across Penn’s schools, connecting them and amplifying their research. LDI also hosts public seminars and conferences with leading national health care experts, discussing the most pressing topics in health care. Penn LDI is powered by a team of dedicated staff who are committed to creating impact through better health policy and health care, and we are currently looking for an experienced marketing colleague to join our team.The Senior Associate Director of Marketing is charged with designing and implementing comprehensive marketing strategies to create broad awareness of Penn LDI and its activities with the goal of enhancing the reach, impact, and reputation of the Institute and its affiliated researchers. The Senior Associate Director will generate leads and attract new audiences for Penn LDI and will help identify marketing opportunities that drive organizational objectives.Job DescriptionResponsibilities include:Drawing from an established understanding of marketing best practices and the health policy field, the Senior Associate Director of Marketing will be in charge of developing and independently spearheading our outreach initiatives and marketing campaigns for public events, partnerships, professional organizations, educational offerings, and other Penn LDI activities as needed. This will include creating comprehensive promotion plans that utilize social media, print and digital content, website, email marketing, and collateral. The Senior Associate Director will oversee related content production to ensure messaging consistency and effectiveness, provide guidance to Penn LDI’s copy editors and graphic designers for marketing products, monitor and report on the progress and results of outreach efforts, and conduct marketing research to identify trends, benchmarks, and topic-specific marketing opportunities.The Senior Associate Director of Marketing will also work collaboratively with Penn LDI’s communications team to ensure that all communications and marketing efforts are working in tandem to optimize and professionalize Penn LDI’s branding.QUALIFICATIONS:+ A Bachelor’s degree in communication (or a related field) and 5 to 7 years of experience or equivalent combination of education and experience are required. A Master’s degree in communication (or related field) and 7 to 10 years of experience or equivalent combination of education and experience are preferred.+ A proven record of strategic marketing and successful audience growth in a prior position is required. Demonstration of intermediate to advanced skills in graphic design, data visualization, and/or illustration is strongly preferred.+ Educational background and/or professional experience in a non-profit organization or in health care or policy is strongly preferred. Previous experience working with multimedia communication systems is required.+ The Senior Associate Director of Communications must be detail oriented, excel at problem solving, have strong writing and copyediting skills, excel at multi-tasking, and be a self-starter with a results orientation.+ This position will interact with a variety of individuals within and outside the University, so strong interpersonal communication skills are essential.+ The Senior Associate Director of Communications should have the ability to work independently and as part of a team.Job Location - City, StatePhiladelphia, PennsylvaniaDepartment / SchoolWharton SchoolPay Range$61,046.00 - $50,000.00 Annual RateSalary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, as well as internal and market factors and grade profile.Affirmative Action Statement Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.Special Requirements Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.University Benefits+ Health, Life, and Flexible Spending Accounts : Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family’s health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.+ Tuition : Take advantage of Penn's exceptional tuition benefits . You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.+ Retirement: Penn offers generous retirement plans to help you save for your future. Penn’s Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.+ Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with family—whatever your personal needs may be.+ Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility. If you apply when you’re newly hired, you won’t have to provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health and are subject to underwriting.+ Wellness and Work-life Resources : Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life. That’s why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance.+ Professional and Personal Development: Penn provides an array of resources to help you advance yourself personally and professionally.+ University Resources: As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the University’s libraries and athletic facilities, or visit our arboretum and art galleries. There’s always something going on at Penn, whether it’s a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples. As a member of the Penn community, you’re right in the middle of the excitement—and you and your family can enjoy many of these activities for free.+ Discounts and Special Services : From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.+ Flexible Work Hours: Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures.+ Penn Home Ownership Services: Penn offers a forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia, which can be used for closing costs or home improvements.+ Adoption Assistance: Penn will reimburse eligible employees on qualified expenses in connection with the legal adoption of an eligible child, such as travel or court fees, for up to two adoptions in your household.To learn more, please visit: r.upenn.edu/PennHR/benefits-payThe University of Pennsylvania's special character is reflected in the diversity of the Penn community. We seek talented faculty and staff who will constitute a vibrant community that draws on the strength that comes with a substantive institutional commitment to diversity along dimensions of race, ethnicity, gender, sexual orientation, age, religion, disability, veteran status, interests, perspectives, and socioeconomic status. Grounded in equal opportunity, nondiscrimination, and affirmative action, Penn's robust commitment to diversity is fundamental to the University's mission of advancing knowledge, educating leaders for all sectors of society, and public service. The University of Pennsylvania prohibits unlawful discrimination based on race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.