Assistant Director of Marketing and Social Media_

Assistant Director of Marketing and Social MediaApply now (c4.pageuppeople.com/apply/674/gateway/default.aspx?c=apply&lJobID=532552&lJobSourceTypeID=796&sLanguage=en-us) Job no: 532552Work type: Staff Full-TimeLocation: Main Campus (Gainesville, FL)Categories: Communications/Public Relations/Marketing, Advancement, Executive/Director/ManagementDepartment: 50010000 - AD-VP ADVANCEMENTClassification Title:AST DIR, CommunicationsJob Description:Reporting to the Executive Director of Marketing & Creative Media, the Assistant Director of Marketing & Social Media will help direct, create and implement strategic communications, marketing and engagement aimed at University of Florida Advancement (UFA) and the University of Florida Alumni Association’s (UFAA) social audiences. The Assistant Director will facilitate the creation of and ensure a multichannel approach to distributing original content and leverage social channels and tools to effectively engage UFA’s and UFAA’s diverse audiences. This position will serve as a collaborative resource with UFAA, serving as a liaison between the alumni and advancement communications teams, campus partners and project stakeholders. The incumbent will employ the latest methods and trends to ensure UFA’s and UFAA’s digital engagement platforms support the UF brand, strengthen its reputation and remain at the leading edge.This position may require some evening and weekend hours, which will be communicated in advance.Strategic Social & Digital Engagement+ Provide oversight and day-to-day management of UFA’s and UFAA’s current and future social media accounts, including Facebook, X (formerly Twitter), Instagram and other emerging platforms.+ Using current social media trends and best practices, determine which social channels are most effective for specific messaging and audience.+ Ensure promotion of original UFA and UFAA content, particularly in the areas of fundraising, donor impact, engagement and stewardship.+ In collaboration with the Executive Director of Marketing & Creative Media, support fundraising, appeals and special projects by developing and executing social media campaigns as part of strategic multichannel campaigns and constituent journeys.+ Ensure efforts on social media and other digital engagement platforms are reportable and trackable. Partner with digital colleagues on ensuring appropriate tracking is in place for every post/execution.+ Engage social media followers through post replies, retweets, direct messages and other customer service means.+ Manage and support the social content calendar by developing original content and curating existing content to ensure a vibrant, rich and interactive social media presence for UF Advancement (UFA) and the UF Alumni Association (UFAA).+ Oversee and manage the Gator Nation App mobile application, including its push notification capabilities.Assistant Producer+ Serve in an assistant producer capacity on multimedia productions, facilitating the production planning on the part of the Executive Director of Marketing & Creative Media and assist the multimedia team with production logistics.+ In collaboration with the Executive Director of Marketing & Creative Media, ensure the organizational voice is employed in all social content and complements other UFA and UFAA communications.+ Collaborate with other Advancement Strategic Communications, Marketing & Engagement teams to leverage their content on digital platforms as it aligns with overall strategy.+ Develop original ideas and help to turn them into compelling short-form digital stories to enhance the UFAA social presence and to promote philanthropy, alumni engagement and other UF Advancement priorities.+ Assist in developing marketing strategy and content email and event marketing.Strategic Social & Digital Analytics & Reporting+ Provide regular reports to Executive Director of Marketing & Creative Media on social analytics. Based on collected analytics, make strategic and tactical recommendations to the Senior Director and Director in support of comprehensive digital strategy.+ Research standards, best practices, trends and breakthroughs in social media, communicating results and recommendations to Strategic Communications leadership.+ Stay current with and advise on adoption of other future online communities+ Perform and regularly report on social listening to identify trends, gauge constituent sentiment, identify influencers and improve customer service.+ Use social listening and comparative analysis to stay apprised of peer institutions’ social channels and ensure that UFA’s and UFAA’s channels remain at the leading edge of social communications and engagement.Expected Salary:$70,000; commensurate with education and experience. The University of Florida offers a competitive benefits package including health, retirement, paid time off, discount programs, professional development and work life support. Learn more. (r.ufl.edu/)Minimum Requirements:Master’s degree in an appropriate area of specialization and two years of appropriate experience or a bachelor’s degree in appropriate areas of specialization and four years of relevant experience.Preferred Qualifications:The ideal candidate will possess:+ Prior experience in alumni relations, development, or marketing/communications is strongly preferred.+ Exceptional writing and editing skills.+ Must be an outstanding communicator and possess excellent written and verbal communication skills; interpersonal skills; and the ability to work collegially and interact effectively with stakeholders.+ A successful track record in a related profession – such as marketing, communications, non-profit management, development or membership work – combined with a strong affinity for the University of Florida and The Gator Nation – will also be given strong consideration.+ Experience developing and executing social content, including shooting and editing social videos.+ The ability to work strategically, develop and implement engagement programs and activities, along with a talent for motivating audiences.+ The ability to communicate clearly and effectively, meet deadlines, be self-motivated, and work independently.+ Accuracy, attention to detail, a customer service-oriented attitude and the ability to work in a complex organization are necessary for success in this position.+ Ability to work both individually and collaboratively.+ Competency in problem solving.+ Effective time management and organizational skills that are essential for success in this position.+ Proven success working with stakeholders; project management skills; experience in a data-driven environment; organizational skills; and the ability to lead, influence and motivate others are required.+ Experience using Facebook Ads and social management platforms such as Hootesuite, Sprout Social, or Salesforce Social Studio.+ The incumbent should be computer proficient in these areas: Windows, Microsoft Word, Microsoft Excel, Google Analytics, HTML. Experience using Web content management systems preferred.*Business expenses are reimbursed through a standard accounting system. The ability to pay for expenses using your own personal credit card or funds and have them reimbursed is essential.Special Instructions to Applicants:In order to be considered, you must upload your cover letter, resume, a list of references, and a short portfolio of work (pdf with short 3-5 pieces and/or links to content).Health Assessment Required:NoAdvertised: 31 Jul 2024 Eastern Daylight TimeApplications close: 21 Aug 2024 Eastern Daylight Time