NA Regional Lead - Global Media COE_

NA Regional Lead - Global Media COE**General Information**Req #WD00068473Career area:MarketingCountry/Region:United States of AmericaState:North CarolinaCity:MorrisvilleDate:Monday, July 15, 2024Working time:Full-time**Additional Locations** :* United States of America - North Carolina - Morrisville**Why Work at Lenovo**We are Lenovo. We do what we say. We own what we do. We WOW our customers.Lenovo is a US$62 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world’s largest PC company by further expanding into growth areas that fuel the advancement of ‘New IT’ technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services.This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via ourStoryHub (enovo.com/) .**Description and Requirements****Position: NA Regional Lead – Global Media COE**Lenovo is looking to add talent to our growing Global Media COE (Center of Excellence). We offer an environment that is challenging, fast-paced and continuously evolving in pursuit of our goals. We collaborate with global, geo and country marketers, other functional COEs and our creative and media agencies to develop global strategies to be activated in our priority markets and beyond.The NA Regional Lead will be responsible for developing comprehensive digital media strategies across all channels, including display, paid search, paid social, programmatic, video, DOOH, and emerging media. You will work closely with agency partners and cross-functional teams to understand business goals and objectives, evolve target audience insights, and develop data-driven media strategies that deliver on KPIs. This regional role will involve harnessing insights across our key markets and building strategies that not only help educate the local teams but that drive change and evolution in how we are going to market.The ideal candidate is a sophisticated and well-rounded strategist, analyst and thought leader; Someone who is effective in planning for short-term and long-term success, who is curious, creative, persistent, thorough, extremely detail-oriented, collaborative, and fast.Key responsibilities:+ Work with our WW contacts within the Global Media COE and our regional agencies on implementing Global Strategic Frameworks for our major Consumer and Commercial campaigns+ Coordinate with our Insights COE (Center of Excellence) to be deeply knowledgeable around (and keep updated) our target audience segments to guide channel recommendations+ Collaborate with major media publishers/platforms on innovative placements and sponsorships that could help us achieve our goals and reach our target audience segments+ Identify and evaluate emerging media trends and opportunities and develop strategies for implementation through a Testing Roadmap+ Work with cross-functional teams to ensure that digital media campaigns are aligned with overall marketing initiatives and strategies to achieve Full-Funnel campaigns+ Sync with agencies on creative development, content and dynamic content optimization assets needed to execute the developed strategy+ Manage Business Intelligence resources to understand campaign performance data, identify insights, and make data-driven recommendations to optimize campaigns+ Oversight of key relationships with external agency partners, vendors, media networks, and social media platforms+ Guide and evolve our media channel investment based on campaign performance and testing+ Drive Marketing Ready Leads (MRLs) and Marketing Qualified Leads (MQLs) through strategic Account Based Marketing (ABM) campaigns related to our Commercial business+ Outline the needed budget levels in order to properly reach our target audiences and achieve KPIs+ Chart the growth of the COE team in NA by working with our geo CMO and Global Media COE lead+ Evaluate the Landing Pages and desired user flow of our marketing efforts to maximize the user experience and help achieve our KPIs+ Guide the use of our 1st party data to drive improved targeting and personalization while aligning to privacy laws**Basic Requirements:**+ Bachelor's or Master's degree in Marketing, Advertising, Communications, or a related field.+ 8+ years of experience in digital media strategy, planning, and buying**Prefered Qualifications:**+ World class knowledge of digital media platforms+ Strong leadership and people management skills, with experience managing teams of media planners, buyers, and analysts+ Strong analytical skills, with experience using data to inform media strategy and decision-making+ Experience with emerging media trends and platforms, such as connected TV, OTT, and digital out-of-home+ Excels at managing multiple initiatives simultaneously within tight deadlines+ Excellent communication, presentation, and stakeholder management skills+ Experienced strategist of large-scale marketing campaigns with KPI forecasting+ Familiarity with various business models (ex. Commercial, D2C, Retail), customer base management and lifecycle engagement tactics, techniques and practices+ Experience working within a very large, fast-moving organization with many internal and external stakeholders is a bonus+ Proven ability to lead website engagement and conversion strategies as well as implement tactical requirements+ Strong understanding of SEO, buyer-centric navigation, and information architecture+ Strong verbal/written communication+ Strong project management skills, with the ability to manage budgets, resources, and timelines effectively:+ Proficiency with media planning and buying platforms, such as Google Ads, Facebook Ads Manager, DV360, and The Trade Desk+ Taxonomy development and implementation+ Attribution methodologies+ Media metrics across a full array of channels and tactics+ Ad tech: ad serving, DSPs/DMPs, CDPs, DCO, social media analytics/insights, etc.+ Ideally, Adobe Audience Manager and Adform_We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class._**Additional Locations** :* United States of America - North Carolina - Morrisville* United States of America* United States of America - North Carolina* United States of America - North Carolina - Morrisville