Marketing Specialist_

Latham has the opportunity to grow significant revenue and share in the Fiberglass and Auto Cover segments with specific focus in Sand States, representing more than 60% of all new pool installations in the United States.Latham is seeking a Marketing Specialist to focus on driving brand awareness and conversion in these focused and concentrated areas including Florida, Texas, California, Arizona and Nevada.In this newly created role, the Marketing Specialist will work directly with the Fiberglass & Auto Cover Brand Manager and VP of Marketing to execute campaigns targeting homeowners in these focused regions and within master planned communities which represent significant new home construction. Initial focus will be in Florida with eventual expansion into further regions mentioned above.Why You Should Join LathamWe strive to offer amenities, opportunities, events, and programming that support the interests of our teams, while furthering the culture. Some of the benefits you can expect when you join Latham include:+ Comprehensive insurance benefits included but not limited to, medical, dental and vision, free short- and long-term disability, free life insurance, flexible spending accounts and more.+ 401K with a 50% company match.+ Excellent PTO and vacation policies.+ Company-sponsored training and certification opportunities+ Tuition reimbursement.+ A workplace that values safety, respect, employee engagement, recognition, and diversityDuties and Responsibilities:The position has a broad range of brand marketing responsibilities that require proficiency in:+ Local marketing campaign execution+ Broad understanding of the digital media landscape+ Local market targeting, event planning and execution+ Co-marketing development & execution with strategic Pool Builder partners+ Cross-functional collaboration+ Budget management+ Agency managementQualifications:+ Bachelor’s degree in Marketing or Business-related field required.+ 5+ years marketing experience in Consumer Goods, preferably with B2B2C and B2C experience.+ Ability to quickly assess and execute the logistical components of bringing a marketing plan to life.+ Expertise in social media, online, and video content marketing.+ Full proficiency in understanding grassroots and event marketing.+ Expert knowledge of how to connect and communicate with a variety of market segments.+ Ability to extract and present useful information from post-campaign analysis.+ Excellent written and verbal communication skills.+ Up to 50% travel required.+ This position is remote but desired candidate will live in Florida, preferably in the Tampa market with the ability to travel within the state of Florida as needed. Scope will eventually expend to additional regions i.e. Texas and will require periodic travel within that region as well.Competency Requirements+ Strong cross-functional management skills with demonstrated ability to effectively utilize internal resources to meet project deadlines and objectives.+ Excellent interpersonal and communication skills, including the ability to listen and assess customer needs, prioritize needs/requirements, and communicate them cross-functionally.+ Excellent communicator and interpersonal skills to work cross-functionally+ Strong relationship building skills to constructively foster relationships internally and externally.+ High level of motivation with the ability to operate as an individual and team contributor.