Digital Media Specialist_

About Us: Performance Optimal Health is a leading health and fitness business dedicated to helping individuals achieve their wellness goals. We are looking for a creative and analytical Digital Media Specialist to join our team and enhance our online presence.Job Summary: The Digital Media Specialist will be responsible for managing our social media presence, analyzing digital media performance, optimizing our website, and improving our SEO strategies. The ideal candidate will have a passion for health and fitness, a strong understanding of digital marketing, and the ability to create engaging content.Key Responsibilities:+ Social Media Management: Develop and implement social media strategies to increase brand awareness and engagement across platforms such as Facebook, Instagram, Twitter, and LinkedIn.+ Content Creation: Create and curate high-quality content, including graphics, videos, and blog posts, that align with our brand and resonate with our audience.+ Analytics and Reporting: Monitor and analyze the performance of digital media campaigns using tools like Google Analytics, and provide regular reports with insights and recommendations.+ Website Optimization: Oversee the design, development, and optimization of our website to ensure a user-friendly experience and high search engine rankings.+ SEO Strategy: Implement and manage SEO strategies to improve organic search rankings and drive traffic to our website.+ Collaboration: Work closely with the marketing team to ensure brand consistency and support overall marketing goals.Requirements+ Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.+ Proven experience as a Digital Media Specialist or similar role.+ Strong knowledge of social media platforms, SEO, and web analytics tools.+ Proficiency in design and editing software such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro).+ Excellent written and verbal communication skills.+ Ability to multitask and manage multiple projects simultaneously.+ Passion for health and fitness is a plus.Benefits+ Competitive salary and benefits package.+ Opportunity to work in a dynamic and growing industry.+ Access to our fitness facilities and wellness programs.+ Professional development and growth opportunities.