NBC Universal
Manager, Ad Impact & Attribution - NBC Local, New York_
NBC Universal, New York, New York, United States, 10176
We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion (bcuniversal.com/diversity-equity-inclusion) initiatives, coupled with our Corporate Social Responsibility (bcuniversal.com/csr) work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.The Ad Sales Measurement & Impact team is seeking a Manager to join our growing Ad Impact team. We are a strategically orientated group that partners with agencies and clients to measure the effectiveness of advertiser campaigns and sponsorships across NBCU content, platforms and partnerships. We provide insights to our clients about how their campaign performed across the purchase funnel. We answer key questions including: How did advertising with NBCU deliver on KPIs and help solve the client’s business challenges? Which NBCU content or property or platform was the most effective? What best practices from all measurement projects can be leveraged to maximize the effectiveness of future campaigns?The Manager of Ad Impact will be responsible for overseeing cross-funnel campaign measurement from end-to-end, with dedicated analyst(s) support. They will play a leading role in developing cross-platform campaign measurement recommendations, project managing execution and presenting results and insights to both internal stakeholders as well as clients. The manager will serve as the subject matter expert on capabilities of the attribution platform and services.
The right candidate will be detail orientated, passionate about media and marketing and have an enthusiastic attitude towards storytelling with data.Responsibilities+ Manage, motivate and support dedicated analyst(s)+ Engage with internal stakeholders and outside vendors to ensure campaign elements are measured, project milestones are adhered to, and results are delivered within deadlines+ Become a subject matter expert on attribution capabilities and presenting to clients and internal stakeholders on methodology and outcomes data+ Pull data from research tools, dashboards and data files from vendors to gather insights about campaign performance+ Deliver monthly attribution reporting, including a/b test results, additional learnings, and recommendations for future efforts+ Create advertiser presentations that communicate insights and recommendations in visually compelling formats+ Maintain monthly Finance report pertaining to the various Attribution studies conducted+ Maintain normative database for NBCU specific benchmarking+ Work with senior Research management in evaluating new research tools and other data sources/vendors to understand capabilities and potential benefits to campaign measurement+ Collaborate across NBCU Insights & Measurement teams to deliver on organizational need+ Four-year degree (B.A., B.S.) from an accredited college or university, preferably in Marketing, Communications, Psychology, Media, Math, Statistics, Marketing Analytics or related field OR equivalent work experience+ Minimum of three years in media research with a broadcast or cable network, digital entertainment company, advertising agency, media research provider or data analytics firm+ Experience with either (or both) syndicated and custom brand impact and attribution partners. Examples include Nielsen systems, comScore, KMB, EDO, Phoenix TV and Digital Brand Effect, LiveRamp / Data Plus Math, NCS, ListenFirst, Nielsen Social, Kantar, Innovid, Kochava and YouGov+ General understanding of the digital ad tech ecosystem, with an emphasis on data management and tagging+ Experience with conducting campaign effectiveness or attribution studies with walled gardens a plus (Facebook, Snapchat, TikTok)+ Knowledge of qualitative and quantitative research initiatives that support internal objectives, including writing surveys, managing survey fielding, analyzing banners & crosstabs+ Highly proficient in MS Office (formatting, creating charts/graphs, pivot tables and formulas), MS macro is a plus. Must have demonstrated experience with analyzing data to make marketing recommendations+ Must have unrestricted work authorization to work in the United States+ Hybrid: This position has been designated as hybrid, generally contributing from the NYC office a minimum of three days per weekDesired Characteristics+ Strategic thinker with a deep interest in media, analytics and/or marketing+ Story driven problem solver able to interpret and visualize data with client needs in mind+ Organized with an acute attention to detail and focus on delivering excellence.+ Flexibility and an ability to work in a fast paced, deadline driven environment.+ Self-starter who can work independently, is proactive, resourceful and possess good follow-through+ Ability to interface with colleagues from various disciplines including analytics, creative, technical and operations+ Exceptional interpersonal, communication, analytical, and project management skills required+ Strong communication skills, both oral and written+ Ability to work independently and as part of a team+ Naturally curious, resourceful, and motivatedThis position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page (bcunicareers.com/benefits) of the Careers website. Salary range: $85,000-115,000 (bonus eligible).NBCUniversal's policy is to provide equal employment opportunities to all applicantsand employees without regard to race, color, religion, creed, gender, gender identityor expression, age, national origin or ancestry, citizenship, disability, sexualorientation, marital status, pregnancy, veteran status, membership in the uniformedservices, genetic information, or any other basis protected by applicable law.If you are a qualified individual with a disability or a disabled veteran, you have theright to request a reasonable accommodation if you are unable or limited in yourability to use or access nbcunicareers.com as a result of your disability. You canrequest reasonable accommodations by emailing AccessibilitySupport@nbcuni.com.
The right candidate will be detail orientated, passionate about media and marketing and have an enthusiastic attitude towards storytelling with data.Responsibilities+ Manage, motivate and support dedicated analyst(s)+ Engage with internal stakeholders and outside vendors to ensure campaign elements are measured, project milestones are adhered to, and results are delivered within deadlines+ Become a subject matter expert on attribution capabilities and presenting to clients and internal stakeholders on methodology and outcomes data+ Pull data from research tools, dashboards and data files from vendors to gather insights about campaign performance+ Deliver monthly attribution reporting, including a/b test results, additional learnings, and recommendations for future efforts+ Create advertiser presentations that communicate insights and recommendations in visually compelling formats+ Maintain monthly Finance report pertaining to the various Attribution studies conducted+ Maintain normative database for NBCU specific benchmarking+ Work with senior Research management in evaluating new research tools and other data sources/vendors to understand capabilities and potential benefits to campaign measurement+ Collaborate across NBCU Insights & Measurement teams to deliver on organizational need+ Four-year degree (B.A., B.S.) from an accredited college or university, preferably in Marketing, Communications, Psychology, Media, Math, Statistics, Marketing Analytics or related field OR equivalent work experience+ Minimum of three years in media research with a broadcast or cable network, digital entertainment company, advertising agency, media research provider or data analytics firm+ Experience with either (or both) syndicated and custom brand impact and attribution partners. Examples include Nielsen systems, comScore, KMB, EDO, Phoenix TV and Digital Brand Effect, LiveRamp / Data Plus Math, NCS, ListenFirst, Nielsen Social, Kantar, Innovid, Kochava and YouGov+ General understanding of the digital ad tech ecosystem, with an emphasis on data management and tagging+ Experience with conducting campaign effectiveness or attribution studies with walled gardens a plus (Facebook, Snapchat, TikTok)+ Knowledge of qualitative and quantitative research initiatives that support internal objectives, including writing surveys, managing survey fielding, analyzing banners & crosstabs+ Highly proficient in MS Office (formatting, creating charts/graphs, pivot tables and formulas), MS macro is a plus. Must have demonstrated experience with analyzing data to make marketing recommendations+ Must have unrestricted work authorization to work in the United States+ Hybrid: This position has been designated as hybrid, generally contributing from the NYC office a minimum of three days per weekDesired Characteristics+ Strategic thinker with a deep interest in media, analytics and/or marketing+ Story driven problem solver able to interpret and visualize data with client needs in mind+ Organized with an acute attention to detail and focus on delivering excellence.+ Flexibility and an ability to work in a fast paced, deadline driven environment.+ Self-starter who can work independently, is proactive, resourceful and possess good follow-through+ Ability to interface with colleagues from various disciplines including analytics, creative, technical and operations+ Exceptional interpersonal, communication, analytical, and project management skills required+ Strong communication skills, both oral and written+ Ability to work independently and as part of a team+ Naturally curious, resourceful, and motivatedThis position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page (bcunicareers.com/benefits) of the Careers website. Salary range: $85,000-115,000 (bonus eligible).NBCUniversal's policy is to provide equal employment opportunities to all applicantsand employees without regard to race, color, religion, creed, gender, gender identityor expression, age, national origin or ancestry, citizenship, disability, sexualorientation, marital status, pregnancy, veteran status, membership in the uniformedservices, genetic information, or any other basis protected by applicable law.If you are a qualified individual with a disability or a disabled veteran, you have theright to request a reasonable accommodation if you are unable or limited in yourability to use or access nbcunicareers.com as a result of your disability. You canrequest reasonable accommodations by emailing AccessibilitySupport@nbcuni.com.