The Walt Disney Company
Marketing Strategy Manager
The Walt Disney Company, Anaheim, California, United States, 92808
About the Role and Team
The Marketing and Commercial Strategy team is responsible for driving consumer demand and helping achieve business objectives (revenue, attendance, occupancy, and guest experience) for the Disneyland Resort (2 Theme Parks, 3 Hotels, and Downtown Disney). The team achieves these goals by developing business and communication strategies and partnering with cross-discipline teams to create campaigns to drive consumer behavior. The team also oversees the management of the plans to ensure each campaign or program is maximized across a wide range of marketing tactics.
The Marketing Strategy Manager will lead the development and execution of marketing plans to build relationships with and deliver business goals from each assigned segment or area of focus. Using critical thinking and team leadership skills, the Marketing Strategy Manager will guide communication planning rooted in consumer insights, exhibit sound creative judgment and drive go-to-market innovation in assigned programs. Also, they will activate unplanned revenue-driving programs, identify new market opportunities, and manage the ongoing performance and optimization.
This position will report to the Senior Manager, Marketing & Commercial Strategy.
You Will:
Drive annual business results by developing and executing relationship marketing programs that incorporate strategic planning, critical thinking, analytics, and innovation
Lead the strategic vision and voice of the assigned segment or area of focus to deliver a holistic communications strategy across paid and owned channels that promotes Guest engagement, satisfaction, and revenue
Manage consumer direct marketing efforts, including developing strategic briefs for media and creative, identifying key message opportunities to drive target audiences, tracking a multi-channel campaign calendar, and optimizing creative and channel strategy based on consumer, business, and/or operational findings
Oversee creative agency to support content development for social handles, as well as capture content and build assets when needed
Provide actionable creative and strategic feedback to partners across the entire marketing organization
Monitor consumer sentiment and analyze our business’ performance, needs, risks and opportunities to recommend insights-driven solutions that address gaps in forecast or competitive marketplace
Build positive relationships with partners across disciplines to ensure flawless execution of tactics
Basic Qualifications:
3-5+ years of relevant experience with a proven history of executing relationship marketing campaigns and developing new processes and strategies that drive marketing campaign success across multiple channels, including organic and paid social, paid media, email, direct mail, and other direct channels
Understanding of marketing and media landscape
Understanding of a broad set of marketing disciplines – covering PR, creative, media, social and digital, partnerships, et al.
Proven creative skills including copywriting and basic design (Canva)
Critical thinking and the ability to succinctly frame up a verbal or written POV that influences leaders, partners and peers
Strong presentation skills – visualizing data, creating clear narrative within a presentation and creation of presentation decks
Strong analytical skills and the ability to work with complex data sets
Demonstrated ability to project manage a high-volume, fast-paced portfolio of tactical programs
Productive partnerships in and out of marketing, as well as cross-functional team leadership in a collaborative and inclusive environment
Computer proficiency (PowerPoint, Keynote, Excel, Word)
Preferred Qualifications:
Previous experience in marketing strategy, membership strategy, consumer packaged goods (CPG), advertising agency and/or brand management
Experience leading and implementing strategic roadmaps for national-level marketing campaigns
Spanish language and cultural understanding desirable
Required Education:
Bachelor’s Degree in Marketing, Business, Communications or Equivalent
Preferred Education:
MBA or related post-graduate degree
Additional Information:
This is a Full-time role
This position may be located in Anaheim, CA
Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
#LI-NH3
#DXMedia
#DXMarketing
The hiring range for this position in Anaheim, CA is $112,100 - $151,200 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Job ID: 10096847
Location: Anaheim,California
Job Posting Company: Disneyland Resort
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
The Marketing and Commercial Strategy team is responsible for driving consumer demand and helping achieve business objectives (revenue, attendance, occupancy, and guest experience) for the Disneyland Resort (2 Theme Parks, 3 Hotels, and Downtown Disney). The team achieves these goals by developing business and communication strategies and partnering with cross-discipline teams to create campaigns to drive consumer behavior. The team also oversees the management of the plans to ensure each campaign or program is maximized across a wide range of marketing tactics.
The Marketing Strategy Manager will lead the development and execution of marketing plans to build relationships with and deliver business goals from each assigned segment or area of focus. Using critical thinking and team leadership skills, the Marketing Strategy Manager will guide communication planning rooted in consumer insights, exhibit sound creative judgment and drive go-to-market innovation in assigned programs. Also, they will activate unplanned revenue-driving programs, identify new market opportunities, and manage the ongoing performance and optimization.
This position will report to the Senior Manager, Marketing & Commercial Strategy.
You Will:
Drive annual business results by developing and executing relationship marketing programs that incorporate strategic planning, critical thinking, analytics, and innovation
Lead the strategic vision and voice of the assigned segment or area of focus to deliver a holistic communications strategy across paid and owned channels that promotes Guest engagement, satisfaction, and revenue
Manage consumer direct marketing efforts, including developing strategic briefs for media and creative, identifying key message opportunities to drive target audiences, tracking a multi-channel campaign calendar, and optimizing creative and channel strategy based on consumer, business, and/or operational findings
Oversee creative agency to support content development for social handles, as well as capture content and build assets when needed
Provide actionable creative and strategic feedback to partners across the entire marketing organization
Monitor consumer sentiment and analyze our business’ performance, needs, risks and opportunities to recommend insights-driven solutions that address gaps in forecast or competitive marketplace
Build positive relationships with partners across disciplines to ensure flawless execution of tactics
Basic Qualifications:
3-5+ years of relevant experience with a proven history of executing relationship marketing campaigns and developing new processes and strategies that drive marketing campaign success across multiple channels, including organic and paid social, paid media, email, direct mail, and other direct channels
Understanding of marketing and media landscape
Understanding of a broad set of marketing disciplines – covering PR, creative, media, social and digital, partnerships, et al.
Proven creative skills including copywriting and basic design (Canva)
Critical thinking and the ability to succinctly frame up a verbal or written POV that influences leaders, partners and peers
Strong presentation skills – visualizing data, creating clear narrative within a presentation and creation of presentation decks
Strong analytical skills and the ability to work with complex data sets
Demonstrated ability to project manage a high-volume, fast-paced portfolio of tactical programs
Productive partnerships in and out of marketing, as well as cross-functional team leadership in a collaborative and inclusive environment
Computer proficiency (PowerPoint, Keynote, Excel, Word)
Preferred Qualifications:
Previous experience in marketing strategy, membership strategy, consumer packaged goods (CPG), advertising agency and/or brand management
Experience leading and implementing strategic roadmaps for national-level marketing campaigns
Spanish language and cultural understanding desirable
Required Education:
Bachelor’s Degree in Marketing, Business, Communications or Equivalent
Preferred Education:
MBA or related post-graduate degree
Additional Information:
This is a Full-time role
This position may be located in Anaheim, CA
Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
#LI-NH3
#DXMedia
#DXMarketing
The hiring range for this position in Anaheim, CA is $112,100 - $151,200 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Job ID: 10096847
Location: Anaheim,California
Job Posting Company: Disneyland Resort
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.