Unily
Account Based Marketing Manager
Unily, New York, New York, us, 10261
About Unily
Unily partners with the world's largest and most complex enterprises to power Organizational Velocity through digital Employee Experience transformation. Iconic brands, including Estée Lauder Companies, CVS Health, and British Airways, use Unily's market-leading Employee Experience platform to improve productivity, streamline communication, and foster a highly connected workplace.
We have recently been positioned as a market leader across the 2023 Gartner® Magic Quadrant™ for Intranet Packaged Solutions, the 2024 Forrester Wave™: Intranet Platforms and the IDC MarketScape: Worldwide Experience-Centric Intelligent Digital Workspaces 2024. The only company in the industry with this standing. With these accolades we continue to grow and expand our employee community with people who are passionate about joining us on this exciting journey.
Job Purpose
We are looking for an Account-Based Marketing Manager to build and execute tailored programs towards our key accounts. Reporting to our Head of Demand Generation, you will be responsible for designing, building and executing account-centric efforts that translate into pipeline, driving higher deal size, and faster conversions across the funnel.
An excellent candidate for this role is experienced in building, executing, and measuring account-centric (ABM) programs to multiple personas in an organization. You are a data-driven, deeply collaborative marketer. You enjoy working closely with sales to ensure processes and measurements are aligned to support outcomes. You love the use of the latest technology to enable personalized targeting to individuals across their buying journey.
Main Responsibilities
Create, define and execute Unily's approach to Account Based Marketing including success metrics, technologies and programsExecute against plan to achieve commercial goals and contribute to revenueProvide ongoing reporting, performance metrics, and attainment to goalsPartner with marketing, sales, product marketing and customer success to build integrated, relevant activities and programsPartner with RevOps to evaluate and identify technology requirement gathering and selectionCross-functional enablement on tools and campaigns and activitiesActively seek feedback from stakeholders and drive regular communications and updates to the wider businessKnowledge, Skills and Experience
5+ years working within a Demand Generation marketing function (events, digital, performance marketing)Minimum 3 years within an ABM roleTrack record of implementing successful, large multi-channel marketing programsStrong communication, collaboration and analytical skillsExperience with ABM platforms, marketing automation tools and CRM platformsHighly motivated and strong attention to detail
We are united by a shared purpose and are committed to truly understanding each other. We know that everyone is unique and has their own story. We strive to have a diverse workforce that embraces and celebrates one another. We are united in building connections and curious to learn from each other so that we continue to grow together to build the workplace of tomorrow.
Why Work for Unily?
In addition to a generous base salary and commission plan, here are somethings we think you will love:
Our awesome team culture.
We are focused on achieving results as a team and having fun while we do it. You won't find a friendlier or more dedicated bunch of people.
Our industry leading product.
We are very proud of our ever-evolving product, naturally we use (and love) it internally and provide the tools and resources for you (and our clients) to become a Unily expert.
The flexibility that we offer . We don't just mean working from home occasionally. We operate on a hybrid basis, and also recognize that life happens during the 9-5.30 and encourage a sustainable work/life balance.
Our bright and modern office spaces.
When you need to be in the office we want it to be like being at home. We have a well-stocked kitchen, ample parking and the option to bring your dog to work.
We offer a fantastic suite of benefits : 23 vacation days, 10 sick days and 1 annual volunteer day. We offer medical, dental and vision coverage at $0 payroll cost at the employee-only coverage level and cover 50% for all other level. 1x your annual salary in Life and AD&D coverage at no cost to you. 3% match on your 401(k) and no vesting schedule after your first 90 days.
Our commitment to sustainability and giving back to the community.
We know working for an organisation that takes its environmental & social impact seriously is important, and we are proud to offer 1 fully paid volunteering day per year, an employee matching charity donation scheme and options to lease an Electric Vehicle through our salary sacrifice scheme.
Some other things you should know
This role will operate on a hybrid basis out of our New York office, with 2 days in the office per week as a minimum to maximize collaboration and cross-functional learning.
Please note that we are unable to offer sponsorship in either location, and so you must be authorized to work within the country you are applying from.
View Unily's UK & EEA Careers Privacy Notice here
View Unily's USA Careers Privacy Notice here
Unily partners with the world's largest and most complex enterprises to power Organizational Velocity through digital Employee Experience transformation. Iconic brands, including Estée Lauder Companies, CVS Health, and British Airways, use Unily's market-leading Employee Experience platform to improve productivity, streamline communication, and foster a highly connected workplace.
We have recently been positioned as a market leader across the 2023 Gartner® Magic Quadrant™ for Intranet Packaged Solutions, the 2024 Forrester Wave™: Intranet Platforms and the IDC MarketScape: Worldwide Experience-Centric Intelligent Digital Workspaces 2024. The only company in the industry with this standing. With these accolades we continue to grow and expand our employee community with people who are passionate about joining us on this exciting journey.
Job Purpose
We are looking for an Account-Based Marketing Manager to build and execute tailored programs towards our key accounts. Reporting to our Head of Demand Generation, you will be responsible for designing, building and executing account-centric efforts that translate into pipeline, driving higher deal size, and faster conversions across the funnel.
An excellent candidate for this role is experienced in building, executing, and measuring account-centric (ABM) programs to multiple personas in an organization. You are a data-driven, deeply collaborative marketer. You enjoy working closely with sales to ensure processes and measurements are aligned to support outcomes. You love the use of the latest technology to enable personalized targeting to individuals across their buying journey.
Main Responsibilities
Create, define and execute Unily's approach to Account Based Marketing including success metrics, technologies and programsExecute against plan to achieve commercial goals and contribute to revenueProvide ongoing reporting, performance metrics, and attainment to goalsPartner with marketing, sales, product marketing and customer success to build integrated, relevant activities and programsPartner with RevOps to evaluate and identify technology requirement gathering and selectionCross-functional enablement on tools and campaigns and activitiesActively seek feedback from stakeholders and drive regular communications and updates to the wider businessKnowledge, Skills and Experience
5+ years working within a Demand Generation marketing function (events, digital, performance marketing)Minimum 3 years within an ABM roleTrack record of implementing successful, large multi-channel marketing programsStrong communication, collaboration and analytical skillsExperience with ABM platforms, marketing automation tools and CRM platformsHighly motivated and strong attention to detail
We are united by a shared purpose and are committed to truly understanding each other. We know that everyone is unique and has their own story. We strive to have a diverse workforce that embraces and celebrates one another. We are united in building connections and curious to learn from each other so that we continue to grow together to build the workplace of tomorrow.
Why Work for Unily?
In addition to a generous base salary and commission plan, here are somethings we think you will love:
Our awesome team culture.
We are focused on achieving results as a team and having fun while we do it. You won't find a friendlier or more dedicated bunch of people.
Our industry leading product.
We are very proud of our ever-evolving product, naturally we use (and love) it internally and provide the tools and resources for you (and our clients) to become a Unily expert.
The flexibility that we offer . We don't just mean working from home occasionally. We operate on a hybrid basis, and also recognize that life happens during the 9-5.30 and encourage a sustainable work/life balance.
Our bright and modern office spaces.
When you need to be in the office we want it to be like being at home. We have a well-stocked kitchen, ample parking and the option to bring your dog to work.
We offer a fantastic suite of benefits : 23 vacation days, 10 sick days and 1 annual volunteer day. We offer medical, dental and vision coverage at $0 payroll cost at the employee-only coverage level and cover 50% for all other level. 1x your annual salary in Life and AD&D coverage at no cost to you. 3% match on your 401(k) and no vesting schedule after your first 90 days.
Our commitment to sustainability and giving back to the community.
We know working for an organisation that takes its environmental & social impact seriously is important, and we are proud to offer 1 fully paid volunteering day per year, an employee matching charity donation scheme and options to lease an Electric Vehicle through our salary sacrifice scheme.
Some other things you should know
This role will operate on a hybrid basis out of our New York office, with 2 days in the office per week as a minimum to maximize collaboration and cross-functional learning.
Please note that we are unable to offer sponsorship in either location, and so you must be authorized to work within the country you are applying from.
View Unily's UK & EEA Careers Privacy Notice here
View Unily's USA Careers Privacy Notice here