Deckers Brands
Sr. Manager, US Trade and Field Marketing - Emerging Brands
Deckers Brands, San Francisco, California, United States, 94199
At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.
Job Title:
Sr Manager, US Trade and Field Marketing - Emerging Brands
Reports to:
Global Director Brand Marketing - Emerging Brands
Location:
Remote - West Coast Preferred
Interested applicants must reside in one of the following approved states:
Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington
The Role
Our Mission at Emerging Brands is "to incubate, nurture and scale high potential brands by leveraging our strategic insights, innovative thinking and formulaic GTM-process, unlocking the next $1bn brand."
The Sr Manager, US Trade and Field Marketing - Emerging Brands will be responsible for leading our marketing initiatives aimed at driving brand affinity, customer engagement, and demand at retail. The ideal candidate will have a strong background in retail marketing strategies, a deep understanding of the footwear industry, and the ability to lead a team towards achieving ambitious marketing goals.
This role is pivotal in amplifying both Teva's and Ahnu's presence at retail, developing strategies to engage retail staff and ultimately enhancing customer engagement and sales. The ideal candidate will possess deep industry knowledge, a proven track record of successful retail marketing campaigns, and strong leadership abilities to guide a team towards impactful outcomes.
This role will oversee a team of three direct reports, including key account marketing, specialty marketing and field marketing (contract).
We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.
Your Impact
The primary functions of this role, include but are not limited to:
Owning the strategic marketing planning and implementation of comprehensive retail marketing strategies for both Teva and Ahnu that align with brand goals, accelerate brand affinity and drive sell-through.Planning and overseeing the execution, and optimization of all marketing campaigns and programs specific to retail, including digital marketing, print, social media, and in-store promotions and events.Developing, implementing and scaling an impactful field marketing program for both Teva and Ahnu to engage key retail accounts, partners and consumers.Cultivating and growing relationships with external partners, wholesale accounts, specialty accounts, agencies, and vendors as well as a range of internal cross-functional partners to support retail marketing initiatives and maximize resources. Managing and mentoring a team of retail marketing professionals, fostering a collaborative and high-performance team environment.Who You Are
Passionate and deeply knowledgeable about retail, with a customer-centric mindset and strong ability to problem solve.Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.Natural leader with an affinity for collaborating cross-functionally and motivating and influencing teams.Strong analytical skills and strategic mindset with the ability to interpret data, generate insights, and make data-driven decisions.We'd love to hear from people with
In-depth knowledge of footwear market dynamics, retail channel, consumer behavior, and industry trends.10+ years of experience in retail marketing within the footwear industry, with a proven track record of successful campaigns and strategic leadership.Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).What We'll Give You
Competitive Pay and Bonuses -
We've created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they're valued.Financial Planning and wellbeing -
No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.Time away from work -
Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees' needs to get out, get healthy and come back stronger than ever.Extras, discounts and perks -
Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extrasGrowth and Development -
Deckers Brands was built on the idea of pursuing passion. That's why we offer extensive opportunities and support for personal and professional development.Health and Wellness -
There's nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
$145,000 - $155,000
The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.
Equal Employment OpportunityDiversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.
#LI-HM1
Job Title:
Sr Manager, US Trade and Field Marketing - Emerging Brands
Reports to:
Global Director Brand Marketing - Emerging Brands
Location:
Remote - West Coast Preferred
Interested applicants must reside in one of the following approved states:
Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington
The Role
Our Mission at Emerging Brands is "to incubate, nurture and scale high potential brands by leveraging our strategic insights, innovative thinking and formulaic GTM-process, unlocking the next $1bn brand."
The Sr Manager, US Trade and Field Marketing - Emerging Brands will be responsible for leading our marketing initiatives aimed at driving brand affinity, customer engagement, and demand at retail. The ideal candidate will have a strong background in retail marketing strategies, a deep understanding of the footwear industry, and the ability to lead a team towards achieving ambitious marketing goals.
This role is pivotal in amplifying both Teva's and Ahnu's presence at retail, developing strategies to engage retail staff and ultimately enhancing customer engagement and sales. The ideal candidate will possess deep industry knowledge, a proven track record of successful retail marketing campaigns, and strong leadership abilities to guide a team towards impactful outcomes.
This role will oversee a team of three direct reports, including key account marketing, specialty marketing and field marketing (contract).
We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.
Your Impact
The primary functions of this role, include but are not limited to:
Owning the strategic marketing planning and implementation of comprehensive retail marketing strategies for both Teva and Ahnu that align with brand goals, accelerate brand affinity and drive sell-through.Planning and overseeing the execution, and optimization of all marketing campaigns and programs specific to retail, including digital marketing, print, social media, and in-store promotions and events.Developing, implementing and scaling an impactful field marketing program for both Teva and Ahnu to engage key retail accounts, partners and consumers.Cultivating and growing relationships with external partners, wholesale accounts, specialty accounts, agencies, and vendors as well as a range of internal cross-functional partners to support retail marketing initiatives and maximize resources. Managing and mentoring a team of retail marketing professionals, fostering a collaborative and high-performance team environment.Who You Are
Passionate and deeply knowledgeable about retail, with a customer-centric mindset and strong ability to problem solve.Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.Natural leader with an affinity for collaborating cross-functionally and motivating and influencing teams.Strong analytical skills and strategic mindset with the ability to interpret data, generate insights, and make data-driven decisions.We'd love to hear from people with
In-depth knowledge of footwear market dynamics, retail channel, consumer behavior, and industry trends.10+ years of experience in retail marketing within the footwear industry, with a proven track record of successful campaigns and strategic leadership.Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).What We'll Give You
Competitive Pay and Bonuses -
We've created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they're valued.Financial Planning and wellbeing -
No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.Time away from work -
Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees' needs to get out, get healthy and come back stronger than ever.Extras, discounts and perks -
Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extrasGrowth and Development -
Deckers Brands was built on the idea of pursuing passion. That's why we offer extensive opportunities and support for personal and professional development.Health and Wellness -
There's nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
$145,000 - $155,000
The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.
Equal Employment OpportunityDiversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.
#LI-HM1