Columbus Aesthetic & Plastic Surgery Inc
Marketing Coordinator
Columbus Aesthetic & Plastic Surgery Inc, Columbus, Ohio, United States, 43220
POSITION Marketing CoordinatorREPORTS TO: COO/CEO
JOB SUMMARY: The Marketing Coordinator will provide oversight and development to communications, publications, media and outreach activities designed to promote CAPS. Responsible for strategic oversight and management of internal and external communications to ensure that CAPS employees and the public are informed about and engaged in CAPS opportunities. These activities affect the direction and goals for the growth of the business.
DUTIES:Implement and maintains the CAPS Strategic Marketing Plan for plastic surgery center, medical spa center, laser center, cool sculpting center, hair restoration and retail centers.Ensure strategic plans are forecasted, budgeted and implemented one quarter in advance allowing for seasonal preparedness.Manage marketing promotions, including advertising, patient literature and displays.Develop and conduct marketing campaigns to increase visibility and brand awareness.Coordinate activities within departments such as internal events and cross promotions.Build relationships with vendors identifying and utilizing promotional goods.Prepare and submit plans, budgets, progress and sales reports.Identify opportunities by conducting market research regarding competition, demographics, online directories and industry events.Identify target demographics and quotas.Utilize patient tracking database system to monitor patient testimonials, referral programs and reports.Manage design and implement promotional materials advertising the event using all relevant marketing channels.Collaborate, implement and manage Web Marketing Plan in accordance with our monthly initiatives.Manage and provide content to Marketing vendors as requested.Establish and monitor all social media directory listings.Design produce and manage email-marketing campaigns.Manage online reputation survey program on a monthly basis.Implement and maintain patient satisfaction surveys on quarterly basis.Design, produce and maintain Social Media Marketing.Oversee vendor relationships, and any cross marketing opportunities and promotions.Implement and maintain patient retention programs.Manage Marketing vendors and provide updates to practice website to ensure effective and current promotionsOversee all direct media placement, including any television, radio and print billboards and other related media opportunities along with Marketing vendor.Other duties as assigned
BENEFITS PACKAGE:Competitive salary.Medical, Vision, and Dental insurance.Paid vacation and holidays.401kCompany Paid Life insurance.Employee assistance programEmployee discountsTuition ReimbursementProfessional development assistance.
LIMITATIONS AND DISCLAIMERThe above job description is meant to describe the general nature and level of work being performed; it in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws. Columbus Aesthetic & Plastic Surgery does not discriminate on the basis of race, color, religion, sex, national origin, disability (ADA), age or veteran status in employment, programs, or against individuals receiving services. Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Continued employment remains on an “at-will” basis. %{{advertiserId}}% %%{{category}}%%
JOB SUMMARY: The Marketing Coordinator will provide oversight and development to communications, publications, media and outreach activities designed to promote CAPS. Responsible for strategic oversight and management of internal and external communications to ensure that CAPS employees and the public are informed about and engaged in CAPS opportunities. These activities affect the direction and goals for the growth of the business.
DUTIES:Implement and maintains the CAPS Strategic Marketing Plan for plastic surgery center, medical spa center, laser center, cool sculpting center, hair restoration and retail centers.Ensure strategic plans are forecasted, budgeted and implemented one quarter in advance allowing for seasonal preparedness.Manage marketing promotions, including advertising, patient literature and displays.Develop and conduct marketing campaigns to increase visibility and brand awareness.Coordinate activities within departments such as internal events and cross promotions.Build relationships with vendors identifying and utilizing promotional goods.Prepare and submit plans, budgets, progress and sales reports.Identify opportunities by conducting market research regarding competition, demographics, online directories and industry events.Identify target demographics and quotas.Utilize patient tracking database system to monitor patient testimonials, referral programs and reports.Manage design and implement promotional materials advertising the event using all relevant marketing channels.Collaborate, implement and manage Web Marketing Plan in accordance with our monthly initiatives.Manage and provide content to Marketing vendors as requested.Establish and monitor all social media directory listings.Design produce and manage email-marketing campaigns.Manage online reputation survey program on a monthly basis.Implement and maintain patient satisfaction surveys on quarterly basis.Design, produce and maintain Social Media Marketing.Oversee vendor relationships, and any cross marketing opportunities and promotions.Implement and maintain patient retention programs.Manage Marketing vendors and provide updates to practice website to ensure effective and current promotionsOversee all direct media placement, including any television, radio and print billboards and other related media opportunities along with Marketing vendor.Other duties as assigned
BENEFITS PACKAGE:Competitive salary.Medical, Vision, and Dental insurance.Paid vacation and holidays.401kCompany Paid Life insurance.Employee assistance programEmployee discountsTuition ReimbursementProfessional development assistance.
LIMITATIONS AND DISCLAIMERThe above job description is meant to describe the general nature and level of work being performed; it in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws. Columbus Aesthetic & Plastic Surgery does not discriminate on the basis of race, color, religion, sex, national origin, disability (ADA), age or veteran status in employment, programs, or against individuals receiving services. Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Continued employment remains on an “at-will” basis. %{{advertiserId}}% %%{{category}}%%