Nhcchq
HCP Digital Marketing Associate Director, Randstad Sourceright
Nhcchq, Smyrna, Georgia, us, 30081
Smyrna, GA | posted: April 12, 2024About the job Job Summary
Be one of the first applicants, read the complete overview of the role below, then send your application for consideration.The Omnichannel & Digital Marketing Lead role will support United States Rheumatology brands (CIMZIA and launch product, Bimzelx) and report into the Head of Omnichannel & Digital Marketing.The Omnichannel & Digital Marketing Lead role will focus on Omnichannel enablement for HCP marketing and communications for multiple brands across multiple disease areas. This position will be responsible for strategic design, execution and analysis of the Omnichannel Marketing capability.The ideal candidate will have an in-depth understanding of commercial technology and omnichannel approaches, who can co-develop strategies cross-functionally and translate that to seamless execution and operationalization. This role will be expected to establish close partnerships with colleagues across multiple disciplines to translate business strategies and requirements into digital solutions.The Omnichannel & Digital Marketing Lead partners with brand, agencies, and other internal and external stakeholders to translate business strategy into Omnichannel Campaign Strategy and Execution and deliver Omnichannel Campaigns that drive business results for the assigned brands. The ideal Omnichannel & Digital Marketing Lead will be part pharmaceutical digital marketer, savvy technologist, part analyst, and passionate about technology.Major Accountabilities/ResponsibilitiesTranslate brand strategic imperatives (SIs) into omnichannel strategies, campaigns, and tactics to deliver a seamless, coordinated customer experience, cohesive customer-centric messaging across channels, and ultimately to drive business impact.Influence the team of cross-functional partners across IT, analytics and market research, commercial data, brand, sales, etc. to build solutions and processes that enable increased customer engagement and reach, and that improve connectivity in cross-channel experiences.Partner with various stakeholders to drive cross-enterprise consistency for Omnichannel initiatives, in support of unique strategic brand plans and objectivesSupport ongoing initiatives that will strengthen the “right message, right customer, right time” vision that is the cornerstone of our omni-channel approachLead the HCP media and CRM agencies to develop and implement strategic media and CRM plans, present recommendations to the team as a part of annual brand planningSupport Marketing's instance of Salesforce Marketing Cloud through the building of data extensions, complex customer journeys, and other automations in support of U’s marketing campaignsAct as the front-facing liaison for the Omnichannel and commercial data teams to identify new approaches and data sources to power omnichannel analytics and activation opportunitiesFacilitate Medical/Legal/Regulatory compliance approval of creative assets, and content development through standardized processesEnsure compliance with all privacy, consent, data governance, quality and security policiesProvide Omnichannel and digital marketing capability support to other functional groups within U-, including medical, payer, comms, global/EU/IM, etc.Omnichannel measurement and optimization:Consult on the appropriate methodologies to test and measure effectiveness of marketing tactics and ensures standardization and alignment where possible.Monitor and evaluate current brand campaigns through metrics that matter and make recommendations to optimize performance where appropriate (e.g., increase reach, engagement, performance, etc.)Deliver omnichannel optimization recommendations using insights and analytics, in partnership with Omnichannel team, commercial data, Business Unit Stakeholders and ITEstablish and institutionalize regular end-to-end measurement reviews for solution adoption, and a solution improvement processOmnichannel transformation, thought leadership and best practice enablement:Continually evaluate evolving marketing data, trends and technologies to identify and recommend new channels and capabilities that drive improved ROIsPartner with and educate brand teams and other stakeholders about HCP promotional SOPs, new campaign strategy set up, execution, and capabilities for omnichannel campaigns that deliver on brand strategic objectivesDrive forward the role of the Omni Partner as a key capability, evolve the role, determine the best uses of people, process, and technology to increase customer engagementMedia and CRM experienceLaunch experience (Pharma)Business acumen, analytical skills, innovative mindsetCustomer experience and capability buildingCollaborative & proactive team-player who can executePreferred qualifications:8+ years' of industry experience marketing in a digital environment within the biotech/pharma space, including experience in commercial technology, omnichannel, social, and digital solutions.Experience working with and influencing cross-functional teams and establishing an agile, product-centric operating model.Experience working with digital, data, analytics, and/or technology organizations.Experience with email marketing platforms, Salesforce products, particularly Salesforce Marketing Cloud and/or Tableau, is preferredExperience with Omnichannel customer engagement offering such as Next Best Action solution to optimize commercial activity.Highly motivated, decisive, and results-oriented individual with the flexibility and creativity to excel in a rapidly growing and changing environment.Experience with Change Control, incident response, and release management.Experience handling sensitive, confidential information.Strong project management and collaboration skills, as well as prior experience managing multiple tasks and projects while adhering to deadlines is keyExperience navigating a matrix environment in a medium/large company, with strong interpersonal/relationship building skills, effective communication and influence skillsAbility to deliver actionable insights by combining data/analytics with research and business needsAptitude for learning new technologies and analytics techniquesPreferred Experience/Skills:Advanced understanding of the cross-digital channel and analytics space, in areas such as digital media, search, social media, social. listening, online video, websites, mobile applications, data management platforms, programmatic, endemic, paid search vs SEO.Advanced understanding of segmentation/audience development for use in testing and personalization.Strong experience connecting digital data and online experiences to offline behaviors and other 3rd party data sources for in-depth analysis.Experience working with digital/media analytics platforms and/or platform data (e.g. Email Marketing Platforms, Facebook, Google, Adobe, etc.).
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Be one of the first applicants, read the complete overview of the role below, then send your application for consideration.The Omnichannel & Digital Marketing Lead role will support United States Rheumatology brands (CIMZIA and launch product, Bimzelx) and report into the Head of Omnichannel & Digital Marketing.The Omnichannel & Digital Marketing Lead role will focus on Omnichannel enablement for HCP marketing and communications for multiple brands across multiple disease areas. This position will be responsible for strategic design, execution and analysis of the Omnichannel Marketing capability.The ideal candidate will have an in-depth understanding of commercial technology and omnichannel approaches, who can co-develop strategies cross-functionally and translate that to seamless execution and operationalization. This role will be expected to establish close partnerships with colleagues across multiple disciplines to translate business strategies and requirements into digital solutions.The Omnichannel & Digital Marketing Lead partners with brand, agencies, and other internal and external stakeholders to translate business strategy into Omnichannel Campaign Strategy and Execution and deliver Omnichannel Campaigns that drive business results for the assigned brands. The ideal Omnichannel & Digital Marketing Lead will be part pharmaceutical digital marketer, savvy technologist, part analyst, and passionate about technology.Major Accountabilities/ResponsibilitiesTranslate brand strategic imperatives (SIs) into omnichannel strategies, campaigns, and tactics to deliver a seamless, coordinated customer experience, cohesive customer-centric messaging across channels, and ultimately to drive business impact.Influence the team of cross-functional partners across IT, analytics and market research, commercial data, brand, sales, etc. to build solutions and processes that enable increased customer engagement and reach, and that improve connectivity in cross-channel experiences.Partner with various stakeholders to drive cross-enterprise consistency for Omnichannel initiatives, in support of unique strategic brand plans and objectivesSupport ongoing initiatives that will strengthen the “right message, right customer, right time” vision that is the cornerstone of our omni-channel approachLead the HCP media and CRM agencies to develop and implement strategic media and CRM plans, present recommendations to the team as a part of annual brand planningSupport Marketing's instance of Salesforce Marketing Cloud through the building of data extensions, complex customer journeys, and other automations in support of U’s marketing campaignsAct as the front-facing liaison for the Omnichannel and commercial data teams to identify new approaches and data sources to power omnichannel analytics and activation opportunitiesFacilitate Medical/Legal/Regulatory compliance approval of creative assets, and content development through standardized processesEnsure compliance with all privacy, consent, data governance, quality and security policiesProvide Omnichannel and digital marketing capability support to other functional groups within U-, including medical, payer, comms, global/EU/IM, etc.Omnichannel measurement and optimization:Consult on the appropriate methodologies to test and measure effectiveness of marketing tactics and ensures standardization and alignment where possible.Monitor and evaluate current brand campaigns through metrics that matter and make recommendations to optimize performance where appropriate (e.g., increase reach, engagement, performance, etc.)Deliver omnichannel optimization recommendations using insights and analytics, in partnership with Omnichannel team, commercial data, Business Unit Stakeholders and ITEstablish and institutionalize regular end-to-end measurement reviews for solution adoption, and a solution improvement processOmnichannel transformation, thought leadership and best practice enablement:Continually evaluate evolving marketing data, trends and technologies to identify and recommend new channels and capabilities that drive improved ROIsPartner with and educate brand teams and other stakeholders about HCP promotional SOPs, new campaign strategy set up, execution, and capabilities for omnichannel campaigns that deliver on brand strategic objectivesDrive forward the role of the Omni Partner as a key capability, evolve the role, determine the best uses of people, process, and technology to increase customer engagementMedia and CRM experienceLaunch experience (Pharma)Business acumen, analytical skills, innovative mindsetCustomer experience and capability buildingCollaborative & proactive team-player who can executePreferred qualifications:8+ years' of industry experience marketing in a digital environment within the biotech/pharma space, including experience in commercial technology, omnichannel, social, and digital solutions.Experience working with and influencing cross-functional teams and establishing an agile, product-centric operating model.Experience working with digital, data, analytics, and/or technology organizations.Experience with email marketing platforms, Salesforce products, particularly Salesforce Marketing Cloud and/or Tableau, is preferredExperience with Omnichannel customer engagement offering such as Next Best Action solution to optimize commercial activity.Highly motivated, decisive, and results-oriented individual with the flexibility and creativity to excel in a rapidly growing and changing environment.Experience with Change Control, incident response, and release management.Experience handling sensitive, confidential information.Strong project management and collaboration skills, as well as prior experience managing multiple tasks and projects while adhering to deadlines is keyExperience navigating a matrix environment in a medium/large company, with strong interpersonal/relationship building skills, effective communication and influence skillsAbility to deliver actionable insights by combining data/analytics with research and business needsAptitude for learning new technologies and analytics techniquesPreferred Experience/Skills:Advanced understanding of the cross-digital channel and analytics space, in areas such as digital media, search, social media, social. listening, online video, websites, mobile applications, data management platforms, programmatic, endemic, paid search vs SEO.Advanced understanding of segmentation/audience development for use in testing and personalization.Strong experience connecting digital data and online experiences to offline behaviors and other 3rd party data sources for in-depth analysis.Experience working with digital/media analytics platforms and/or platform data (e.g. Email Marketing Platforms, Facebook, Google, Adobe, etc.).
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