TikTok
Vertical Product Marketing Manager - Midmarket
TikTok, San Jose, California, United States, 95123
Responsibilities
Learn more about the general tasks related to this opportunity below, as well as required skills.
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
The North America Monetization Product Strategy & Operations team helps ensure that the US & Canadian advertisers (our clients) are inspired, excited and empowered to partner with us to build their brands on the TikTok platform. We are consultative and trusted partners to the Global Business Solutions (GBS) and Product partners, driving revenue by landing products and solutions in market, through a vertical lens.
Are you passionate about identifying problems and solutions that help clients grow their business? TikTok is seeking a Vertical Product Marketing Manager to join our North American Monetization Product Strategy & Operations team. This individual would focus on one sales vertical (for example: Home and Living, Food and Beverage) and own the activation strategy & revenue for their assigned vertical. This will be a full-funnel focus. They will be a strategic partner to Sales leadership and Global Product Marketers in driving the go-to-market strategies and identifying customer pain points.
Responsibilities:Own the activation strategy & revenue for the assigned vertical with a full-funnel focus on performance marketing solutions.Identify strategic product initiatives to grow advertising revenue for the assigned verticals.Focus on revenue & scaled activation and solution selling through Sales enablement.Be the expert on your vertical & customer needs, with a working understanding of the entire product suite as it relates to your vertical.Partner with XFN teams to drive vertical product adoption (e.g. Marketing Science).Collaborate closely with Sales team to understand user pain points, form business requirements, and prioritize solutions to influence product development.Lead vertical understanding, opportunity assessment, customer feedback, and represent the vertical/market with Product teams.Demonstrate a strong understanding of the broader TikTok ecosystem and competitive landscape to develop strong vertical activations with our solutions.Join meetings with top clients to recommend the product strategy they should adopt to leverage TikTok to meet their business goals.
Qualifications:Be revenue-driven and revenue-guided in all decisions.BA/BS degree.5 years of experience in product marketing or product strategy with advertising products, ideally with CPG expertise and upper-funnel brand experience.5 years of significant experience in a specific industry vertical (either as a salesperson, vertical product marketing manager, or another similar role).Experience partnering with and influencing product teams to represent market/CPG requirements.Experience partnering with and influencing sales teams and developing go-to-market strategies.
Preferred Qualifications:Upper-funnel / brand advertising; strong communication and case-building experience.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We are passionate about celebrating diverse voices and creating an environment that reflects the many communities we reach.
Job Information:Compensation Description (annually)The base salary range for this position in the selected city is $148800 - $232644 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
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Learn more about the general tasks related to this opportunity below, as well as required skills.
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
The North America Monetization Product Strategy & Operations team helps ensure that the US & Canadian advertisers (our clients) are inspired, excited and empowered to partner with us to build their brands on the TikTok platform. We are consultative and trusted partners to the Global Business Solutions (GBS) and Product partners, driving revenue by landing products and solutions in market, through a vertical lens.
Are you passionate about identifying problems and solutions that help clients grow their business? TikTok is seeking a Vertical Product Marketing Manager to join our North American Monetization Product Strategy & Operations team. This individual would focus on one sales vertical (for example: Home and Living, Food and Beverage) and own the activation strategy & revenue for their assigned vertical. This will be a full-funnel focus. They will be a strategic partner to Sales leadership and Global Product Marketers in driving the go-to-market strategies and identifying customer pain points.
Responsibilities:Own the activation strategy & revenue for the assigned vertical with a full-funnel focus on performance marketing solutions.Identify strategic product initiatives to grow advertising revenue for the assigned verticals.Focus on revenue & scaled activation and solution selling through Sales enablement.Be the expert on your vertical & customer needs, with a working understanding of the entire product suite as it relates to your vertical.Partner with XFN teams to drive vertical product adoption (e.g. Marketing Science).Collaborate closely with Sales team to understand user pain points, form business requirements, and prioritize solutions to influence product development.Lead vertical understanding, opportunity assessment, customer feedback, and represent the vertical/market with Product teams.Demonstrate a strong understanding of the broader TikTok ecosystem and competitive landscape to develop strong vertical activations with our solutions.Join meetings with top clients to recommend the product strategy they should adopt to leverage TikTok to meet their business goals.
Qualifications:Be revenue-driven and revenue-guided in all decisions.BA/BS degree.5 years of experience in product marketing or product strategy with advertising products, ideally with CPG expertise and upper-funnel brand experience.5 years of significant experience in a specific industry vertical (either as a salesperson, vertical product marketing manager, or another similar role).Experience partnering with and influencing product teams to represent market/CPG requirements.Experience partnering with and influencing sales teams and developing go-to-market strategies.
Preferred Qualifications:Upper-funnel / brand advertising; strong communication and case-building experience.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We are passionate about celebrating diverse voices and creating an environment that reflects the many communities we reach.
Job Information:Compensation Description (annually)The base salary range for this position in the selected city is $148800 - $232644 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
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