TikTok
Vertical Product Marketing Manager
TikTok, Los Angeles, California, United States, 90079
Responsibilities TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo.
Is your CV ready If so, and you are confident this is the role for you, make sure to apply asap.The North America Monetization Product Strategy & Operations team helps ensure that the US advertisers (our clients) are inspired, excited, and empowered to partner with us to build their brands on the TikTok platform. We are the bridge between our clients, sales people on one end; and the product & engineering teams on the other end. We are responsible for building go-to-market strategy & activating sales to scale all our advertising solutions. Additionally, we partner closely with product management teams to build the right product roadmaps for our advertising clients.Are you passionate about identifying problems and building solutions that help clients grow their business? TikTok is seeking a Vertical Product Marketing Manager to join our North American Monetization Product Strategy & Operations team. This individual would focus on one sales vertical, building and scaling solutions & products that drive revenue for TikTok. They would strategically shape ambitious, ambiguous projects and be a strategic partner to Sales leadership, Product Management, and global Product Marketers in driving the go-to-market strategies.Responsibilities:
Plan, define and lead go-to-market strategy along with the key sales leadership.Inclusive of sales enablement, product positioning, partnering with XFN teams to drive product adoption plans.Partner closely with Sales team to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development.Lead market understanding, opportunity assessment, competitive analysis, customer feedback and represent the vertical & market with Product Management and engineering.Demonstrate a strong understanding of the broader TikTok ecosystem and competitive landscape to develop strategic feedback and positioning.Qualifications Minimum Qualifications:BA/BS degree.5+ years of experience in product marketing, product strategy, or product management with advertising technology products.5+ years of significant experience in a specific industry vertical (either as a salesperson, or a vertical product marketing manager, or another similar role).Experience partnering with and influencing product teams and/or engineering to represent market requirements.Experience partnering with and influencing sales teams and developing go-to-market strategies.Preferred Qualifications:Preferred experience: upper-funnel / brand advertising; full-funnel sales experience.Preferred experience: excellent organization and strong communication skills at all levels of seniority.Be revenue-driven and revenue-guided in all decisions.TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.Job Information: 【For Pay Transparency】Compensation Description (annually)The base salary range for this position in the selected city is $103200 - $232644 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account (HSA) with a company match.Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans.10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.Mental and emotional health benefits through our EAP and Lyra.A 401K company match, gym and cellphone service reimbursements.
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Is your CV ready If so, and you are confident this is the role for you, make sure to apply asap.The North America Monetization Product Strategy & Operations team helps ensure that the US advertisers (our clients) are inspired, excited, and empowered to partner with us to build their brands on the TikTok platform. We are the bridge between our clients, sales people on one end; and the product & engineering teams on the other end. We are responsible for building go-to-market strategy & activating sales to scale all our advertising solutions. Additionally, we partner closely with product management teams to build the right product roadmaps for our advertising clients.Are you passionate about identifying problems and building solutions that help clients grow their business? TikTok is seeking a Vertical Product Marketing Manager to join our North American Monetization Product Strategy & Operations team. This individual would focus on one sales vertical, building and scaling solutions & products that drive revenue for TikTok. They would strategically shape ambitious, ambiguous projects and be a strategic partner to Sales leadership, Product Management, and global Product Marketers in driving the go-to-market strategies.Responsibilities:
Plan, define and lead go-to-market strategy along with the key sales leadership.Inclusive of sales enablement, product positioning, partnering with XFN teams to drive product adoption plans.Partner closely with Sales team to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development.Lead market understanding, opportunity assessment, competitive analysis, customer feedback and represent the vertical & market with Product Management and engineering.Demonstrate a strong understanding of the broader TikTok ecosystem and competitive landscape to develop strategic feedback and positioning.Qualifications Minimum Qualifications:BA/BS degree.5+ years of experience in product marketing, product strategy, or product management with advertising technology products.5+ years of significant experience in a specific industry vertical (either as a salesperson, or a vertical product marketing manager, or another similar role).Experience partnering with and influencing product teams and/or engineering to represent market requirements.Experience partnering with and influencing sales teams and developing go-to-market strategies.Preferred Qualifications:Preferred experience: upper-funnel / brand advertising; full-funnel sales experience.Preferred experience: excellent organization and strong communication skills at all levels of seniority.Be revenue-driven and revenue-guided in all decisions.TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.Job Information: 【For Pay Transparency】Compensation Description (annually)The base salary range for this position in the selected city is $103200 - $232644 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account (HSA) with a company match.Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans.10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.Mental and emotional health benefits through our EAP and Lyra.A 401K company match, gym and cellphone service reimbursements.
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