PVI Holdings, Inc.
Marketing Director
PVI Holdings, Inc., Houston, Texas, United States, 77246
Job Summary:
If the following job requirements and experience match your skills, please ensure you apply promptly.The Director of Marketing will work closely with leadership and key stakeholders to manage current industry marketing strategy and to develop marketing communications plans ensuring marketing integration and consistency. Development of customer journeys, optimizing the customer experience, and branding are core functions of this position. This position will regularly perform industry and customer research to ensure company brand and marketing strategy are providing continuous business development and align external communication to provide the best customer experience. The Director of Marketing achieves marketing communications operational objectives by contributing information and recommendations to strategic plans and reviews while continuously promoting the company’s brand.Primary Duties & Responsibilities:Industrial MarketingCreate and implement marketing strategy.Construct the customer journey for each product vertical.Optimize touch points along these journeys via rapid experimentation and prototyping.Collect data from these touchpoints to drive the customer experience.Familiarity with Design Thinking and Agile Methodology is a plus.Customer, Market, and Product ManagementCapture data from customer interactions such as surveys or website visits and analyze to determine insights about our customers with PM team.Work with Production Management Team to identify trends in industry data to inform strategic/business development opportunities.Work with PM Team to perform a geographic and industry market analysis to support a successful entry and growth into new markets.OEM Partnership ManagementWork with OEM marketing departments to utilize market development funds, co-op activities, and co-branding promotional items.Gain thorough knowledge of existing and developmental product lines to match customer needs.Digital Content:Manage relationships with partners for the creation of branded sales and marketing collateral materials including, but not limited to digital content for website and social media, brochures, PowerPoints, flyers, videos, and graphic design.Website Content & Design:Product Ownership of company website and content to reflect updated information that leverages technology while providing the best customer experience.Experience in customer portals, B2B e-commerce, and B2B marketplaces is a plus.Wordpress or other CMS experience is a plus.Product SupportSupport business development strategy meetings, presentations, and client interviews.Provide general product support to clients.Social Media:Work with partners to manage digital media presence including social media channels.Content calendar development in collaboration with leadership to provide consistent updates across social platforms aiming to engage followers and promote company brand.Brand Management:Develop and promote product marketing strategies with internal SME, as well as joint marketing initiatives with OEM’s to enhance branch recognition.Plan communications and advertising campaigns by identifying concepts and strategies and coordinating with vendors.Promote company image by contributing assistance to community events.Manage the company store to include new promotional items within budget as well as managing inventory of store items.Internal Communications & Events:Coordinate service updates, product releases, and other key internal communications company-wide.Oversee the strategy and facilitation of company-hosted (crawfish boils, open house, etc.) and company-attended (trade shows, golf tournaments, etc.) customer events to ensure appropriate ROI.Develop press releases in collaboration with the Executive Leadership Team.Provide development of content for semi-annual company meetings.Positional Requirements & Qualifications:Education & ExperienceBachelor’s degree in related field required.5+ years of experience in marketing strategy development and implementation.Media Content Strategy.B2B Branding Strategy.Demand Generation.Search Engine Optimization.Skills & AbilitiesOrganizational skills.Strong Leadership.Presentation skills.Strategic planning.Excellent verbal and written communication skills.Strategic marketing.Decision making.Team player.Must be able to travel and have a clear driving record in accordance with company driving guidelines.Clear background check and drug/alcohol screening.
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If the following job requirements and experience match your skills, please ensure you apply promptly.The Director of Marketing will work closely with leadership and key stakeholders to manage current industry marketing strategy and to develop marketing communications plans ensuring marketing integration and consistency. Development of customer journeys, optimizing the customer experience, and branding are core functions of this position. This position will regularly perform industry and customer research to ensure company brand and marketing strategy are providing continuous business development and align external communication to provide the best customer experience. The Director of Marketing achieves marketing communications operational objectives by contributing information and recommendations to strategic plans and reviews while continuously promoting the company’s brand.Primary Duties & Responsibilities:Industrial MarketingCreate and implement marketing strategy.Construct the customer journey for each product vertical.Optimize touch points along these journeys via rapid experimentation and prototyping.Collect data from these touchpoints to drive the customer experience.Familiarity with Design Thinking and Agile Methodology is a plus.Customer, Market, and Product ManagementCapture data from customer interactions such as surveys or website visits and analyze to determine insights about our customers with PM team.Work with Production Management Team to identify trends in industry data to inform strategic/business development opportunities.Work with PM Team to perform a geographic and industry market analysis to support a successful entry and growth into new markets.OEM Partnership ManagementWork with OEM marketing departments to utilize market development funds, co-op activities, and co-branding promotional items.Gain thorough knowledge of existing and developmental product lines to match customer needs.Digital Content:Manage relationships with partners for the creation of branded sales and marketing collateral materials including, but not limited to digital content for website and social media, brochures, PowerPoints, flyers, videos, and graphic design.Website Content & Design:Product Ownership of company website and content to reflect updated information that leverages technology while providing the best customer experience.Experience in customer portals, B2B e-commerce, and B2B marketplaces is a plus.Wordpress or other CMS experience is a plus.Product SupportSupport business development strategy meetings, presentations, and client interviews.Provide general product support to clients.Social Media:Work with partners to manage digital media presence including social media channels.Content calendar development in collaboration with leadership to provide consistent updates across social platforms aiming to engage followers and promote company brand.Brand Management:Develop and promote product marketing strategies with internal SME, as well as joint marketing initiatives with OEM’s to enhance branch recognition.Plan communications and advertising campaigns by identifying concepts and strategies and coordinating with vendors.Promote company image by contributing assistance to community events.Manage the company store to include new promotional items within budget as well as managing inventory of store items.Internal Communications & Events:Coordinate service updates, product releases, and other key internal communications company-wide.Oversee the strategy and facilitation of company-hosted (crawfish boils, open house, etc.) and company-attended (trade shows, golf tournaments, etc.) customer events to ensure appropriate ROI.Develop press releases in collaboration with the Executive Leadership Team.Provide development of content for semi-annual company meetings.Positional Requirements & Qualifications:Education & ExperienceBachelor’s degree in related field required.5+ years of experience in marketing strategy development and implementation.Media Content Strategy.B2B Branding Strategy.Demand Generation.Search Engine Optimization.Skills & AbilitiesOrganizational skills.Strong Leadership.Presentation skills.Strategic planning.Excellent verbal and written communication skills.Strategic marketing.Decision making.Team player.Must be able to travel and have a clear driving record in accordance with company driving guidelines.Clear background check and drug/alcohol screening.
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