KAO Brand
Vice President, Marketing
KAO Brand, Long Island City, New York, United States, 11101
Founded in Japan in 1887, Kao is passionate about making a difference in people's lives with our high quality products and services to create a Kirei Life for all - a beautiful life that respects the needs of our consumers and customers as well as the planet. We never compromise on quality and craft our products with care for the consumer and the environment.
Below, you will find a complete breakdown of everything required of potential candidates, as well as how to apply Good luck.
As a company driven by purpose and strong corporate values we pride ourselves to be listed among the World's Most Ethical Companies since 16 consecutive years. Our corporate philosophy, the Kao Way, guides us in everything we do - acting with integrity, courageously driving innovation and treating each other with trust and respect.
The role:
The VP of Marketing for Oribe sets the global brand marketing strategy to support revenue and profit growth and is a primary contributor to overall Global brand strategy. Role is responsible launching new and growing inline products and for building brand awareness through all channel content creation, in salon/store assets, advertising tactics and collaborating on press/influencer/social strategies that elevate the brand and create story-telling moments.
They will follow the consumer closely across the various omni channels and develop global initiatives that will drive traffic, conversion, retention, revenue, and profitability to scale the business, attracting new consumers and identifying white space opportunities, while creating channel harmony and point of difference. In addition, the VP of Marketing will partner with the regions to support commercial initiatives.
The role is part of the Oribe Leadership team to help craft corporate strategy and oversees a team across Brand Marketing, including Creative. They are also a member of the EMEA task force.
We offer an amazing benefits that are available to you on your first day of employment (healthcare, 401(k) plus company match, etc.), 41 total days off (vacation + holidays + sick) and a reasonable salary range of $175,000 - $250,000.
What you will do:
Brand Strategy and Growth:Define and implement holistic 360 brand marketing strategy, ensuring global synergy across regions and elevated brand representation.Help define sales growth path to scale the business through strategic initiatives, new consumers and new opportunities.Budget / P&L responsibility.As part of Oribe Leadership Team create overall brand strategic direction.Creative Direction:
With Creative Director (direct report) set Brand Creative vision for all markets globally and lead the development of on brand creative campaigns and assets (photo and video) for all channels, including digital.Includes NPD campaigns, inline support and social content.Oversees all asset and content creation across print, digital/social, in store and brand support elements (collateral, events, etc.).Brand Awareness and Visual Direction:
Responsible for overarching brand ethos & direction.Lead brand awareness strategy through various touchpoints: advertising, PR/communications, influencers, partnerships and building a strong in-salon/store presence with visual merchandising.Commercial and Sales:
Facilitate overall brand synergies and optimize initiatives across Oribe's omni-channel footprint.Drive meaningful growth and expansion of the Oribe business, particularly the EMEA market.Partner with regions to understand commercial needs and provide support by helping to optimize consumer experience, thoughtful expansion and growth via Salon and Retail/Ecommerce.Drive overarching business objectives, ensuring consistency in messaging and building brand equity globally with our salon and retail partners.Product Portfolio Management:
Partner with Product Creation team on calendar development, NPD, add/delete process, and sharing and alignment with regional teams through formal and informal processes.Lead global exchange calls to align on strategy and tactics.Identify trends and new product and growth opportunities.Interpret and analyze data to support global and commercial decisions.Leadership and Team Development:
Manage, coach, inspire and develop team, as well as provide informal coaching to individuals outside of team.What you will need:
15+ years in beauty and/or fashion industry, or other related industry.Luxury experience a must.Experience in both large global corporate and entrepreneurial companies preferred.Proven experience in scaling and leading global brand strategy and expanding into new markets.Charismatic and approachable leader with experience leading a multi-functional team, inspiring and empowering a performance driven culture.Strong interpersonal skills.Strong public speaking and presentation skills.Strategic thinker with ability to define tactics.Results driven.Beauty and artistically minded.Ability to lead a omni channel organization and drive tactics to scale the business for international growth.Digitally savvy, growth oriented with strong financial acumen and P&L / Budget responsibility.How we work:
Having been selected among the World's Most Ethical Companies for 18 consecutive years, we are a company with a purpose and strong corporate values. We never compromise on quality and craft our products with care for the consumer and the environment. At Kao, each employee can actively shape their job and their career. We work collaboratively to achieve our common goals, always aiming to deliver the best for our customers.
What we offer:
A friendly and flexible work environment with competitive salaries, benefits package, ongoing development and the opportunity to enhance your skills and deliver tangible results. At Kao your voice will be heard. Your opinion really counts. We believe that change comes from taking opportunities into your own hands, so we value and reward entrepreneurial thinking and innovation.
Hiring Process:
Kao embraces the diversity and the individual personalities of its people because we believe it is diversity that makes us strong. This is why we welcome applications from all areas of the global community.
Want to learn more:
If you feel you are as unique as our products and want to find out why 33,000 people across the globe opted for a career with us please visit our Americas website.
EOE, including disability/vets
#LI-BP1
#LI-HYBRID#J-18808-Ljbffr
Below, you will find a complete breakdown of everything required of potential candidates, as well as how to apply Good luck.
As a company driven by purpose and strong corporate values we pride ourselves to be listed among the World's Most Ethical Companies since 16 consecutive years. Our corporate philosophy, the Kao Way, guides us in everything we do - acting with integrity, courageously driving innovation and treating each other with trust and respect.
The role:
The VP of Marketing for Oribe sets the global brand marketing strategy to support revenue and profit growth and is a primary contributor to overall Global brand strategy. Role is responsible launching new and growing inline products and for building brand awareness through all channel content creation, in salon/store assets, advertising tactics and collaborating on press/influencer/social strategies that elevate the brand and create story-telling moments.
They will follow the consumer closely across the various omni channels and develop global initiatives that will drive traffic, conversion, retention, revenue, and profitability to scale the business, attracting new consumers and identifying white space opportunities, while creating channel harmony and point of difference. In addition, the VP of Marketing will partner with the regions to support commercial initiatives.
The role is part of the Oribe Leadership team to help craft corporate strategy and oversees a team across Brand Marketing, including Creative. They are also a member of the EMEA task force.
We offer an amazing benefits that are available to you on your first day of employment (healthcare, 401(k) plus company match, etc.), 41 total days off (vacation + holidays + sick) and a reasonable salary range of $175,000 - $250,000.
What you will do:
Brand Strategy and Growth:Define and implement holistic 360 brand marketing strategy, ensuring global synergy across regions and elevated brand representation.Help define sales growth path to scale the business through strategic initiatives, new consumers and new opportunities.Budget / P&L responsibility.As part of Oribe Leadership Team create overall brand strategic direction.Creative Direction:
With Creative Director (direct report) set Brand Creative vision for all markets globally and lead the development of on brand creative campaigns and assets (photo and video) for all channels, including digital.Includes NPD campaigns, inline support and social content.Oversees all asset and content creation across print, digital/social, in store and brand support elements (collateral, events, etc.).Brand Awareness and Visual Direction:
Responsible for overarching brand ethos & direction.Lead brand awareness strategy through various touchpoints: advertising, PR/communications, influencers, partnerships and building a strong in-salon/store presence with visual merchandising.Commercial and Sales:
Facilitate overall brand synergies and optimize initiatives across Oribe's omni-channel footprint.Drive meaningful growth and expansion of the Oribe business, particularly the EMEA market.Partner with regions to understand commercial needs and provide support by helping to optimize consumer experience, thoughtful expansion and growth via Salon and Retail/Ecommerce.Drive overarching business objectives, ensuring consistency in messaging and building brand equity globally with our salon and retail partners.Product Portfolio Management:
Partner with Product Creation team on calendar development, NPD, add/delete process, and sharing and alignment with regional teams through formal and informal processes.Lead global exchange calls to align on strategy and tactics.Identify trends and new product and growth opportunities.Interpret and analyze data to support global and commercial decisions.Leadership and Team Development:
Manage, coach, inspire and develop team, as well as provide informal coaching to individuals outside of team.What you will need:
15+ years in beauty and/or fashion industry, or other related industry.Luxury experience a must.Experience in both large global corporate and entrepreneurial companies preferred.Proven experience in scaling and leading global brand strategy and expanding into new markets.Charismatic and approachable leader with experience leading a multi-functional team, inspiring and empowering a performance driven culture.Strong interpersonal skills.Strong public speaking and presentation skills.Strategic thinker with ability to define tactics.Results driven.Beauty and artistically minded.Ability to lead a omni channel organization and drive tactics to scale the business for international growth.Digitally savvy, growth oriented with strong financial acumen and P&L / Budget responsibility.How we work:
Having been selected among the World's Most Ethical Companies for 18 consecutive years, we are a company with a purpose and strong corporate values. We never compromise on quality and craft our products with care for the consumer and the environment. At Kao, each employee can actively shape their job and their career. We work collaboratively to achieve our common goals, always aiming to deliver the best for our customers.
What we offer:
A friendly and flexible work environment with competitive salaries, benefits package, ongoing development and the opportunity to enhance your skills and deliver tangible results. At Kao your voice will be heard. Your opinion really counts. We believe that change comes from taking opportunities into your own hands, so we value and reward entrepreneurial thinking and innovation.
Hiring Process:
Kao embraces the diversity and the individual personalities of its people because we believe it is diversity that makes us strong. This is why we welcome applications from all areas of the global community.
Want to learn more:
If you feel you are as unique as our products and want to find out why 33,000 people across the globe opted for a career with us please visit our Americas website.
EOE, including disability/vets
#LI-BP1
#LI-HYBRID#J-18808-Ljbffr