Truepic
VP of Marketing
Truepic, Long Island City, New York, United States, 11101
We're looking for a VP of Marketing to build, operationalize, and scale all aspects of our marketing organization. This person will provide strategic leadership and articulate the vision, but will also have a firm grasp on the tactics needed to reach our goals and execute alongside the team when needed. Primary objectives are to strengthen Truepic's market position, increase brand awareness, drive the acquisition of net-new logos, and support customer engagement and retention.
The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have.
Our ideal candidate brings a well-rounded skillset that's anchored in Product Marketing. They have developed and executed GTM strategies for multiple product lines at various stages of product market fit. Repeated success has been achieved through data-driven decision making, strong collaboration across all groups and levels within the company, and by building and developing a world-class team.
Role Overview
Set the Marketing vision and direction
Define our strategy, create and oversee the execution of a detailed roadmapArticulate a compelling vision and link strategic goals to tacticsReview and optimize the marketing budget
Strategic brand management
Implement a brand strategy that properly differentiates our business lines across key customer groupsEstablish our position as leader in the Digital Content Authenticity marketReinforce and elevate our position as market leader in the Digital Verification spaceUnify our messaging across business lines and cross functional teams
Conduct ongoing market research and analysis
Define customer segments and personasDevelop a clear, data-driven understanding of product-market fit in each segmentIdentify and map the competitive landscape
Develop and oversee our content strategy
Translate product features into compelling value propositionsPosition and launch new productsEstablish and maintain brand standards across all communication channels
Cultivate a world class Marketing function
Build, manage, and coach/develop a high performing marketing teamSource, evaluate, select, and manage marketing vendors as neededParticipate in field and industry events as a Truepic evangelist and thought leader
Our ideal candidate..
Has experience anchored in Product Marketing but understands demand gen and brand marketing.Has led, scaled, and optimized marketing operations in a B2B SaaS startup.Loves to build, coach, and enable well-rounded marketing teams (and has done this remotely).Has made the transition from building ($0 - $25M ARR) to scaling and optimizing ($25M to $100M).Is comfortable managing multiple product lines at various stages of product-market fit.Is good at evaluating, implementing, operationalizing technologies.Leads through influence, building consensus across groups and personalities.Leverages data to make decisions.Is an empathetic, user oriented marketer.Is mission driven and passionate about creating something that makes a difference in the world.
A Little Bit About Us...
Truepic is a Series B startup backed by Microsoft, Adobe, Sony and Hearst. Our team is fully distributed which means we place a heavy focus on outcomes and value trust, transparency, and autonomy in the way we operate. Truepic provides two critical services for maintaining order and authenticity in the era of AI: securing and verifying images at the point of capture with our Vision and Lens products, and creating transparency across the internet through the Sign and Display of digital content.
Not only is our technology proprietary but we're building a strong community at the forefront of the image authenticity movement. As founding members of the Coalition for Content Provenance and Authenticity (C2PA), we're working alongside companies like Intel, Microsoft and Adobe to develop a set of technical standards for certifying the source and history of media content. Our controlled capture technology is the world's first C2PA compliant camera which sets a new standard for how we consume and accept images across the internet. We also created the world's first openly digital transparent Artificial Intelligence video to highlight the need for transparency within all digital content, including the Generative AI space.
Diversity and Equality
Truepic is an equal opportunity employer, meaning all applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. We ensure that all individuals with disabilities are provided reasonable accommodation to participate in the job application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us at careers@truepic.com to request accommodation.#J-18808-Ljbffr
The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have.
Our ideal candidate brings a well-rounded skillset that's anchored in Product Marketing. They have developed and executed GTM strategies for multiple product lines at various stages of product market fit. Repeated success has been achieved through data-driven decision making, strong collaboration across all groups and levels within the company, and by building and developing a world-class team.
Role Overview
Set the Marketing vision and direction
Define our strategy, create and oversee the execution of a detailed roadmapArticulate a compelling vision and link strategic goals to tacticsReview and optimize the marketing budget
Strategic brand management
Implement a brand strategy that properly differentiates our business lines across key customer groupsEstablish our position as leader in the Digital Content Authenticity marketReinforce and elevate our position as market leader in the Digital Verification spaceUnify our messaging across business lines and cross functional teams
Conduct ongoing market research and analysis
Define customer segments and personasDevelop a clear, data-driven understanding of product-market fit in each segmentIdentify and map the competitive landscape
Develop and oversee our content strategy
Translate product features into compelling value propositionsPosition and launch new productsEstablish and maintain brand standards across all communication channels
Cultivate a world class Marketing function
Build, manage, and coach/develop a high performing marketing teamSource, evaluate, select, and manage marketing vendors as neededParticipate in field and industry events as a Truepic evangelist and thought leader
Our ideal candidate..
Has experience anchored in Product Marketing but understands demand gen and brand marketing.Has led, scaled, and optimized marketing operations in a B2B SaaS startup.Loves to build, coach, and enable well-rounded marketing teams (and has done this remotely).Has made the transition from building ($0 - $25M ARR) to scaling and optimizing ($25M to $100M).Is comfortable managing multiple product lines at various stages of product-market fit.Is good at evaluating, implementing, operationalizing technologies.Leads through influence, building consensus across groups and personalities.Leverages data to make decisions.Is an empathetic, user oriented marketer.Is mission driven and passionate about creating something that makes a difference in the world.
A Little Bit About Us...
Truepic is a Series B startup backed by Microsoft, Adobe, Sony and Hearst. Our team is fully distributed which means we place a heavy focus on outcomes and value trust, transparency, and autonomy in the way we operate. Truepic provides two critical services for maintaining order and authenticity in the era of AI: securing and verifying images at the point of capture with our Vision and Lens products, and creating transparency across the internet through the Sign and Display of digital content.
Not only is our technology proprietary but we're building a strong community at the forefront of the image authenticity movement. As founding members of the Coalition for Content Provenance and Authenticity (C2PA), we're working alongside companies like Intel, Microsoft and Adobe to develop a set of technical standards for certifying the source and history of media content. Our controlled capture technology is the world's first C2PA compliant camera which sets a new standard for how we consume and accept images across the internet. We also created the world's first openly digital transparent Artificial Intelligence video to highlight the need for transparency within all digital content, including the Generative AI space.
Diversity and Equality
Truepic is an equal opportunity employer, meaning all applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. We ensure that all individuals with disabilities are provided reasonable accommodation to participate in the job application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us at careers@truepic.com to request accommodation.#J-18808-Ljbffr