Swooped
Senior Marketing Manager
Swooped, Little Ferry, New Jersey, us, 07643
About Our Client
Apply now, read the job details by scrolling down Double check you have the necessary skills before sending an application.Our client is on a mission to transform the events industry, already a market leader in enterprise event management and launching an AI-powered platform enabling anyone to book extraordinary in-person events. They are looking for a dynamic and creative Director of Marketing to focus on three core north stars for the business:Role and Responsibilities:Define and improve the bottom-up customer acquisition cost (CAC):Pioneering innovative experimentation strategies to achieve a low Customer Acquisition Cost (CAC) through bottom-up customer acquisition methods.Optimizing the customer journey, identifying key touchpoints for efficient lead generation and conversion.Leveraging data-driven insights to constantly refine and iterate marketing campaigns around improving the CAC/LTV ratio.Company Brand Refinement:Leading the strategic refinement of the company brand, enhancing its resonance and relevance in the market.Exploring potential re-branding and/or re-naming initiatives to further align with the evolving mission and vision.Overseeing the execution of the brand, from ideation to implementation of design systems and messaging.Executing the brand through social, digital, and in-person activations.Content and Lead Generation for the Enterprise Business:Orchestrating the creation of high-quality content, including white papers, articles, case studies, newsletter, and regular product updates.Developing and executing lead generation strategies that cultivate meaningful connections with enterprise clients.Owning PR and event activations for the hiring company.Co-developing sales scripts, sales playbooks, email campaigns, and other collateral as needed by the sales team.Collaborating closely with the sales team to ensure a seamless handoff and conversion of marketing-generated leads into loyal customers.Qualifications:Hard-working, dedicated, and mission-driven.Scrappy and entrepreneurial; can get things done well without large budgets and big teams.High bar and sharp eye for excellence in design and branding.Deep understanding and experience with product marketing.Proven track record of driving experimentation-driven growth, reducing CAC through innovative customer acquisition strategies.Extensive experience in branding.Proficiency in generating engaging content for enterprise audiences and leveraging it for lead generation.Exceptional analytical skills, with the ability to interpret data to guide strategic decisions.Strong leadership, communication, and problem-solving abilities, enabling autonomous problem-solving and cross-functional collaboration.The hiring company is a certified minority-owned business and enthusiastically welcomes diverse candidates to apply.Location:Bay Area, CA (Open to Remote)
#J-18808-Ljbffr
Apply now, read the job details by scrolling down Double check you have the necessary skills before sending an application.Our client is on a mission to transform the events industry, already a market leader in enterprise event management and launching an AI-powered platform enabling anyone to book extraordinary in-person events. They are looking for a dynamic and creative Director of Marketing to focus on three core north stars for the business:Role and Responsibilities:Define and improve the bottom-up customer acquisition cost (CAC):Pioneering innovative experimentation strategies to achieve a low Customer Acquisition Cost (CAC) through bottom-up customer acquisition methods.Optimizing the customer journey, identifying key touchpoints for efficient lead generation and conversion.Leveraging data-driven insights to constantly refine and iterate marketing campaigns around improving the CAC/LTV ratio.Company Brand Refinement:Leading the strategic refinement of the company brand, enhancing its resonance and relevance in the market.Exploring potential re-branding and/or re-naming initiatives to further align with the evolving mission and vision.Overseeing the execution of the brand, from ideation to implementation of design systems and messaging.Executing the brand through social, digital, and in-person activations.Content and Lead Generation for the Enterprise Business:Orchestrating the creation of high-quality content, including white papers, articles, case studies, newsletter, and regular product updates.Developing and executing lead generation strategies that cultivate meaningful connections with enterprise clients.Owning PR and event activations for the hiring company.Co-developing sales scripts, sales playbooks, email campaigns, and other collateral as needed by the sales team.Collaborating closely with the sales team to ensure a seamless handoff and conversion of marketing-generated leads into loyal customers.Qualifications:Hard-working, dedicated, and mission-driven.Scrappy and entrepreneurial; can get things done well without large budgets and big teams.High bar and sharp eye for excellence in design and branding.Deep understanding and experience with product marketing.Proven track record of driving experimentation-driven growth, reducing CAC through innovative customer acquisition strategies.Extensive experience in branding.Proficiency in generating engaging content for enterprise audiences and leveraging it for lead generation.Exceptional analytical skills, with the ability to interpret data to guide strategic decisions.Strong leadership, communication, and problem-solving abilities, enabling autonomous problem-solving and cross-functional collaboration.The hiring company is a certified minority-owned business and enthusiastically welcomes diverse candidates to apply.Location:Bay Area, CA (Open to Remote)
#J-18808-Ljbffr