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Universal Storage Group

Director of Marketing

Universal Storage Group, Atlanta, Georgia, United States, 30349


Universal Storage Group - Director of Marketing in Atlanta, Georgia

Company Overview:

Universal Storage Group (USG) is a recognized leader in the self-storage industry, renowned for our commitment to exceptional customer service and community engagement. With a dedicated team of over 150 storage professionals, we manage over 80 facilities nationwide.

Do you have the following skills, experience and drive to succeed in this role Find out below.Position Overview:

We are seeking a strategic and results-driven Director of Marketing to lead our efforts in promoting ourselves and our extensive network of storage facilities. The ideal candidate will develop and execute targeted marketing strategies to increase brand visibility, drive customer acquisition, and enhance revenue across all locations through various digital and grassroots channels.Responsibilities:Develop and implement comprehensive marketing plans to promote USG's 80+ storage facilities, utilizing digital marketing, social media, and grassroots initiatives.Oversee the execution of digital marketing campaigns including SEO/SEM, social media advertising, email marketing, and content creation.Implement grassroots marketing strategies to establish local community partnerships and increase brand awareness.Analyze marketing data and metrics to optimize campaigns and improve ROI.Collaborate closely with operations, sales, and other cross-functional teams to align marketing strategies with business objectives.Stay updated on industry trends and competitor activities to identify opportunities for growth.Requirements:Bachelor’s degree in Marketing, Business Administration, or a related field or equivalent work experience.Progressive experience in marketing leadership roles, with a proven track record in the self-storage industry or multi-location retail marketing.Strong leadership skills with the ability to inspire and develop our storage professionals.Proficiency in digital marketing tactics including SEO/SEM, social media marketing, and analytics tools.Experience in developing and executing grassroots marketing campaigns.Excellent analytical skills and data-driven decision-making abilities.Outstanding communication and interpersonal skills.Preferred Qualifications:Experience in the self-storage property management or apartment industries.Familiarity with Google Analytics or similar analytics platforms.Success in brand management.Compensation:

Competitive salary based on experience and qualifications. Comprehensive benefits package including health, dental, and vision insurance; 401(k) retirement plan with company match; and opportunities for professional growth.Location:

This position is based at our headquarters in Atlanta, GA, with occasional travel as required.Join Our Team:

If you are passionate about marketing and eager to contribute to a collaborative team environment, apply for the Director of Marketing position at Universal Storage Group. Please submit your resume, cover letter, salary requirements, and any additional relevant materials to Hollie@universalstoragegroup.com.Join us at Universal Storage Group, where we combine innovation with a commitment to community and customer service excellence.

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