Verisk
VP, Product Marketing
Verisk, Jersey City, New Jersey, us, 07305
Company DescriptionWe help the world see new possibilities and inspire change for better tomorrows. Our analytic solutions bridge content, data, and analytics to help business, people, and society become stronger, more resilient, and sustainable.
Have you got what it takes to succeed The following information should be read carefully by all candidates.Job DescriptionThe Vice President, Underwriting Marketing will define a marketing strategy and roadmap for Verisk Underwriting.Leading the go-to-market function for Verisk Underwriting, you will shape how we take our solutions to market – how we position, sell, and develop. You are responsible for defining the strategy that will be critical to creating and maintaining Verisk’s competitive advantage, delivering marketing solutions that create significant value for customers, anticipating future opportunities, and driving continued market leadership and growth for Verisk.The role requires a deep understanding of markets and customers to devise and lead strategy with excellent leadership and project management skills. This individual will have a proven track record developing strategic marketing plans and campaigns that deliver marketing solutions to stakeholders across underwriting solutions and products to meet revenue goals.The position plays a critical role in modernizing marketing for Verisk and reports to the Chief Marketing Officer and will be a trusted partner and advisor to senior leaders. The role is based in New York (Jersey City, NJ) with a hybrid work schedule, a minimum of 3 days in-office/week. Travel up to 20% of the time to connect with geographically dispersed marketing team, business stakeholders and clients.Job ResponsibilitiesBusiness Results
– propose, gain agreement and deliver marketing plan that leads to improved Verisk Underwriting positioning in the market.Innovation
- define market requirements for underwriting solutions using customers’ needs, market dynamics, industry trends and the competitive landscape as inputs.Messaging
- develop positioning and messaging that differentiates Verisk and resonates with buyers, highlighting business value, impact, and ROI.Content
- partner with marketing and sales to ensure compelling content is developed that reinforces offering positioning and messaging.Sales enablement
– work with the sales team to deliver compelling marketing campaigns in support of current solutions and new offering launches. Proactively engage work with marketing and client facing teams to coordinate, communicate, and optimize the impact of marketing activities.Thought Leadership
- influence industry analysts, media, and customers to share Verisk’s vision for the market and our solutions.Leadership
- player-coach leading a team of 10+ integrated marketers and skilled at working across multi-faceted marketing and business team. Develops each team member to maximize their potential.
QualificationsBA in marketing, communications, or related field.12+ years of strategic marketing and/or marketing/product/technology management experience.Demonstrated success with marketing strategy development and implementation across multiple channels.Clear understanding of the digital marketing landscape: marketing automation; demand generation; personalization; sales enablement/effectiveness; attribution reporting; campaign management.Skilled at writing and socializing product-level documents: marketing plan, sales enablement plan, launch plan, solution handbook.Successful track-record of cross-functional collaboration with teams, contributors, and stakeholders across multiple seniority levels.Detail oriented with strong analytical and business problem-solving skills, including financial analysis, ROI analysis, and customer segmentation.Data-driven and results-oriented, with a perspective on how to measure and evaluate metrics for pre and post product launch, and define and measure metrics to measure the impact of marketing efforts.Ability to rapidly prioritize and react to changing business needs and external market dynamics.SkillsInnovative and creative thinker:
pioneer who embraces bold ideasTeam player:
high EQ, low ego, resourceful, frugal; treats resources as their own“Let’s go” attitude:
optimist, contagious enthusiast, sees the upsideAccountability matters:
drives for results as coach and team player; bias to outcomesExhibits aptitude:
always learning and growing; constantly attempts new experiencesAdaptable:
works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilientGrit:
passionate, self-directed, and motivated; demonstrates endurance
Additional InformationIn 2022, Verisk received Great Place to Work® Certification for our outstanding workplace culture for the sixth year in a row and second-time certification in the UK, Spain, and India. We’re also one of the 38 companies on the UK’s Best Workplaces™ list and one of 18 companies on Spain’s Best Workplaces™ list.Verisk Analytics is an equal opportunity employer.All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability.http://www.verisk.com/careers.htmlUnsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.
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Have you got what it takes to succeed The following information should be read carefully by all candidates.Job DescriptionThe Vice President, Underwriting Marketing will define a marketing strategy and roadmap for Verisk Underwriting.Leading the go-to-market function for Verisk Underwriting, you will shape how we take our solutions to market – how we position, sell, and develop. You are responsible for defining the strategy that will be critical to creating and maintaining Verisk’s competitive advantage, delivering marketing solutions that create significant value for customers, anticipating future opportunities, and driving continued market leadership and growth for Verisk.The role requires a deep understanding of markets and customers to devise and lead strategy with excellent leadership and project management skills. This individual will have a proven track record developing strategic marketing plans and campaigns that deliver marketing solutions to stakeholders across underwriting solutions and products to meet revenue goals.The position plays a critical role in modernizing marketing for Verisk and reports to the Chief Marketing Officer and will be a trusted partner and advisor to senior leaders. The role is based in New York (Jersey City, NJ) with a hybrid work schedule, a minimum of 3 days in-office/week. Travel up to 20% of the time to connect with geographically dispersed marketing team, business stakeholders and clients.Job ResponsibilitiesBusiness Results
– propose, gain agreement and deliver marketing plan that leads to improved Verisk Underwriting positioning in the market.Innovation
- define market requirements for underwriting solutions using customers’ needs, market dynamics, industry trends and the competitive landscape as inputs.Messaging
- develop positioning and messaging that differentiates Verisk and resonates with buyers, highlighting business value, impact, and ROI.Content
- partner with marketing and sales to ensure compelling content is developed that reinforces offering positioning and messaging.Sales enablement
– work with the sales team to deliver compelling marketing campaigns in support of current solutions and new offering launches. Proactively engage work with marketing and client facing teams to coordinate, communicate, and optimize the impact of marketing activities.Thought Leadership
- influence industry analysts, media, and customers to share Verisk’s vision for the market and our solutions.Leadership
- player-coach leading a team of 10+ integrated marketers and skilled at working across multi-faceted marketing and business team. Develops each team member to maximize their potential.
QualificationsBA in marketing, communications, or related field.12+ years of strategic marketing and/or marketing/product/technology management experience.Demonstrated success with marketing strategy development and implementation across multiple channels.Clear understanding of the digital marketing landscape: marketing automation; demand generation; personalization; sales enablement/effectiveness; attribution reporting; campaign management.Skilled at writing and socializing product-level documents: marketing plan, sales enablement plan, launch plan, solution handbook.Successful track-record of cross-functional collaboration with teams, contributors, and stakeholders across multiple seniority levels.Detail oriented with strong analytical and business problem-solving skills, including financial analysis, ROI analysis, and customer segmentation.Data-driven and results-oriented, with a perspective on how to measure and evaluate metrics for pre and post product launch, and define and measure metrics to measure the impact of marketing efforts.Ability to rapidly prioritize and react to changing business needs and external market dynamics.SkillsInnovative and creative thinker:
pioneer who embraces bold ideasTeam player:
high EQ, low ego, resourceful, frugal; treats resources as their own“Let’s go” attitude:
optimist, contagious enthusiast, sees the upsideAccountability matters:
drives for results as coach and team player; bias to outcomesExhibits aptitude:
always learning and growing; constantly attempts new experiencesAdaptable:
works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilientGrit:
passionate, self-directed, and motivated; demonstrates endurance
Additional InformationIn 2022, Verisk received Great Place to Work® Certification for our outstanding workplace culture for the sixth year in a row and second-time certification in the UK, Spain, and India. We’re also one of the 38 companies on the UK’s Best Workplaces™ list and one of 18 companies on Spain’s Best Workplaces™ list.Verisk Analytics is an equal opportunity employer.All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability.http://www.verisk.com/careers.htmlUnsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.
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