Tbwa Chiat/Day Inc
Influencer Marketing Specialist
Tbwa Chiat/Day Inc, Encinitas, California, us, 92023
ALOHA Collection is a fast growing lifestyle brand that was born out of a love of travel, adventure and the ocean. This California based brand with Hawaiian roots located in Encinitas, CA focuses on travel accessories. Travel is our inspiration, the beach is our home.
Make sure to apply with all the requested information, as laid out in the job overview below.OVERVIEW:
The ideal candidate will be very creative, analytical and will help to coordinate our digital media influencer marketing campaigns from onboarding to post-campaign reporting. With a broad understanding of the influencer marketing space, this person will be an extremely effective communicator, and has a passion for networking and building relationships with other people. They will take on an active role in managing and scaling our influencer marketing program and will report directly to the Manager of Affiliate and Influencer Marketing.ALOHA Collection is looking for an
Influencer Marketing Specialist
to join our growing team!WHAT YOU'LL DOCraft innovative/advantageous partnerships with social media influencers/ambassadors who can drive orders, spread positive word of mouth, and increase overall brand reach.Ensure campaign and briefings are executed correctly and on time, and optimize strategy when necessary.Own and scale ambassador community member program while simultaneously supporting paid ambassador program day to day functions.Adept at managing and owning cross-functional workflows.Manage and scale organic gifting efforts.Managing and expanding our program for influencer store visits to support retail.Assist with overall budgeting including promo forecasting.Strategize with the Sr. Manager of Affiliate & Influencer Marketing to ensure partnerships are driving cost efficient customer acquisition and make real-time necessary updates to partnerships in an effort to exceed goals.Collaborate with the Sr. Manager of Affiliate & Influencer Marketing to ensure that content and influencers are well aligned with brand goals.Pull and interpret ad hoc and monthly reporting with key influencer metrics such as ROI, CPA, engagement rate, etc.Stay in tune with the ever-changing Influencer Marketing landscape cross platform (IG, YouTube, Facebook, TikTok, Twitch etc.).Assist with contract execution and redlines.Responsible for recap reports.Optimize and manage workflows.Affiliate program support.Special project strategy ownership and support.EXPERIENCE WE'RE LOOKING FOR2+ years of experience in influencer marketing.Strategic mindset with experience leading and executing influencer marketing strategies.Proven ability to deliver metric driven results.Familiarity with influencer marketing software.Deep analytical experience and ability to evaluate social metrics and apply a data-centric approach to testing and optimizing content.WHAT YOU'LL BRING TO THE TABLEGood at building and maintaining relationships internally and externally.Takes initiative on offering suggestions and solutions for team efficiency & process.Passionate, self-motivated, and able to work independently and collaboratively.Organized, proactive, and detail oriented.Collaborative with a team player mindset.Proactive and takes initiative.WHAT WE OFFERFrom the very beginning, our founders Heather and Rachael wanted to create a dynamic and intentional company culture and we are proud to say that ALOHA Collection still holds those same values today. From the director level down each member of Team ALOHA is offered personal and professional growth training along with deeper education on Hawaiian culture and the roots of the company. We truly believe that family comes first which means flexible work-from-home hours and when life happens, we understand. Lastly, you might have heard, but we LOVE working together! Our amazing events team works hard to create opportunities for us to spend time getting to know one another, from lei-making classes to breath work and baseball games our ALOHA team events are always a good time.401(k)401(k) matchingEmployee assistance programFlexible spending accountHealth insuranceHealth savings accountLife insurancePaid time offVision insuranceScheduleMonday - FridayHybrid with 1-2 days in officePay$85,000 - $105,000We look forward to reviewing your application.
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Make sure to apply with all the requested information, as laid out in the job overview below.OVERVIEW:
The ideal candidate will be very creative, analytical and will help to coordinate our digital media influencer marketing campaigns from onboarding to post-campaign reporting. With a broad understanding of the influencer marketing space, this person will be an extremely effective communicator, and has a passion for networking and building relationships with other people. They will take on an active role in managing and scaling our influencer marketing program and will report directly to the Manager of Affiliate and Influencer Marketing.ALOHA Collection is looking for an
Influencer Marketing Specialist
to join our growing team!WHAT YOU'LL DOCraft innovative/advantageous partnerships with social media influencers/ambassadors who can drive orders, spread positive word of mouth, and increase overall brand reach.Ensure campaign and briefings are executed correctly and on time, and optimize strategy when necessary.Own and scale ambassador community member program while simultaneously supporting paid ambassador program day to day functions.Adept at managing and owning cross-functional workflows.Manage and scale organic gifting efforts.Managing and expanding our program for influencer store visits to support retail.Assist with overall budgeting including promo forecasting.Strategize with the Sr. Manager of Affiliate & Influencer Marketing to ensure partnerships are driving cost efficient customer acquisition and make real-time necessary updates to partnerships in an effort to exceed goals.Collaborate with the Sr. Manager of Affiliate & Influencer Marketing to ensure that content and influencers are well aligned with brand goals.Pull and interpret ad hoc and monthly reporting with key influencer metrics such as ROI, CPA, engagement rate, etc.Stay in tune with the ever-changing Influencer Marketing landscape cross platform (IG, YouTube, Facebook, TikTok, Twitch etc.).Assist with contract execution and redlines.Responsible for recap reports.Optimize and manage workflows.Affiliate program support.Special project strategy ownership and support.EXPERIENCE WE'RE LOOKING FOR2+ years of experience in influencer marketing.Strategic mindset with experience leading and executing influencer marketing strategies.Proven ability to deliver metric driven results.Familiarity with influencer marketing software.Deep analytical experience and ability to evaluate social metrics and apply a data-centric approach to testing and optimizing content.WHAT YOU'LL BRING TO THE TABLEGood at building and maintaining relationships internally and externally.Takes initiative on offering suggestions and solutions for team efficiency & process.Passionate, self-motivated, and able to work independently and collaboratively.Organized, proactive, and detail oriented.Collaborative with a team player mindset.Proactive and takes initiative.WHAT WE OFFERFrom the very beginning, our founders Heather and Rachael wanted to create a dynamic and intentional company culture and we are proud to say that ALOHA Collection still holds those same values today. From the director level down each member of Team ALOHA is offered personal and professional growth training along with deeper education on Hawaiian culture and the roots of the company. We truly believe that family comes first which means flexible work-from-home hours and when life happens, we understand. Lastly, you might have heard, but we LOVE working together! Our amazing events team works hard to create opportunities for us to spend time getting to know one another, from lei-making classes to breath work and baseball games our ALOHA team events are always a good time.401(k)401(k) matchingEmployee assistance programFlexible spending accountHealth insuranceHealth savings accountLife insurancePaid time offVision insuranceScheduleMonday - FridayHybrid with 1-2 days in officePay$85,000 - $105,000We look forward to reviewing your application.
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