Spring Health
VP of Product Marketing
Spring Health, Long Island City, New York, United States, 11101
Our mission: to eliminate every barrier to mental health.
Check below to see if you have what is needed for this opportunity, and if so, make an application asap.Spring Health is a comprehensive mental health solution for employers and health plans. Unlike any other solution, we use clinically validated technology called Precision Mental Healthcare to pinpoint and deliver exactly what will work for each person — whether that’s meditation, coaching, therapy, medication, and beyond.Today, Spring Health equips over 800 companies, from start-ups to multinational Fortune 500 corporations, as a leading and preferred mental health service. Companies like J.P. Morgan Chase & Co., Microsoft, J.B. Hunt, Bumble, and Instacart use the Spring Health platform to provide mental health services to thousands of their team members globally. We have raised over $370 million from prominent investors including Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership, our current valuation has reached $2.5 billion.The VP of Product Marketing will play a pivotal role in our marketing strategy through the positioning of our products and services. They will play an integral part in shaping and executing our go-to-market strategy, driving product adoption, and ensuring our solutions meet the evolving needs of our customers, members, and providers. This role requires a visionary leader with a deep passion for the behavioral health landscape, exceptional marketing acumen, and a proven track record of success in B2B environments. Our category is an increasingly competitive one, but our products and solutions are truly differentiated, and it will be your responsibility to ensure we bring this differentiation to life in novel, and inspiring stories that solidify our position as the category leader.What you’ll be doing:Develop and execute a comprehensive product marketing strategy that aligns with the company's business objectives and growth targets.Partner closely with the CxO and broader extended leadership team to position us for future horizons and new audiences in a way that builds brand credibility and opportunities.Lead and develop a team of product marketers across positioning, enablement, CIMR, and operations to execute on our ambitious growth goals and innovation strategy.Conduct thorough market research and competitive analysis to identify opportunities, trends, and potential threats in the mental health sector.Define and communicate the unique value proposition of our products, ensuring clear and compelling messaging across all channels.Lead the development and execution of go-to-market plans for new product launches, ensuring successful adoption and market penetration.Work closely with product management, sales, customer success, and other departments to ensure alignment and drive cohesive marketing initiatives.Leverage customer feedback, data analytics, and industry insights to inform product development and marketing strategies.Oversee the creation of high-impact marketing materials, including sales collateral, case studies, whitepapers, and thought leadership content.Provide the sales team with the tools, training, and resources they need to effectively sell and position our products.Establish and track key performance indicators (KPIs) to measure the success of product marketing efforts and drive continuous improvement.Be a thought partner and deeply embed yourself into the Revenue organization to ensure we are lockstep on strategic areas such as our sales story, our differentiators, our segment strategy, and more.Champion across our entire organization the voice of the market as it relates to what will attract high value prospects and ultimately grow our business.What success looks like in this role:Achieving our brand awareness goals around Share of Voice, and brand visibilitySuccessfully executing on Product and Service launches in a way that drives traffic, leads, and ultimately credibilityAbility to drive product and service adoption across our customers, while ultimately driving and supporting renewal and upsell targetsAchieving strong product market fit in our positioning and messaging, ultimately measured by successful pull-through messaging in press, and pick up organically around our messagingStrong revenue organization adoption of our collateral and material, which will be measured through enablement engagement and collateral success metricsStrong partnership relationships with key stakeholders across the business, and team Thriving Scores that show the team is inspired, empowered and energizedWhat we expect from you:Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.12+ years of experience in product marketing, with at least 5 years in a leadership role within a B2B environment.Deep understanding of the mental health industry and related market dynamics.Proven track record of successfully launching and managing products in a competitive market.Strong analytical skills and ability to translate data into actionable insights.Exceptional communication, presentation, and interpersonal skills.Ability to think strategically while executing tactically.Experience working in a late-stage company or fast-growing startup is a plus.The target base salary range for this position is
$187,200 - $256,100 , and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually at minimum to ensure competitive and fair pay.Ready to do the most impactful work of your life? Learn more about our values, how we work, and how hypergrowth meets impact at Spring Health:Our ValuesHypergrowth meets impactWhat to expect working here:You will be held accountable to an exceptionally high bar and impactThis may be the fastest work environment you will ever experience in terms of growth, decision-making, and time to impactYou will be empowered to set your own boundaries and asked to adapt them in critical moments when the company needs youYou will create processes & products that have never existed beforeYou will have very direct conversations and receive continuous feedback to push you to become the most thriving team member and performer you can beChange is a constant here: your role, team, responsibilities, and success metrics will shift as the company growsYou get to be surrounded by some of the brightest minds in the fieldYou get to learn and grow at an extremely accelerated paceYou will experience transparency, integrity, & humility from leadershipYou will be empowered to constantly challenge the status quoYou get the space to experiment & innovateYou get to make a transformational impact for the company, mental health, and for real human lives — and you will see that impact quicklyYou will become more resourceful and resilientYou get to be part of a winning team that opens doors in the futureBenefits provided by Spring Health:Your Total Health:Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual
One Medical
account which is valued at $199/year per user. HSA and FSA plans availableA yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents10 allocated sick days per yearFlexible paid time off in addition to 12 paid holidays throughout the yearAccess to
Gympass , an on-demand virtual benefit that provides wellbeing coaching, and budget management.Spring Renewal: When you hit your four-year Springaversary, you’ll be awarded a four-week
fully paid
sabbatical leave to renew and recharge.You And Your family:4-4.5 months of fully paid parental leaveSpring Health provides team members and their families with sponsored access to Bright Horizons child care, back-up care, and elder care.Access to fertility care support through
Carrot , in addition to $4,000 reimbursement for related fertility expensesSupporting you financially through:Our People team benchmarks all salaries using the
Radford Global Compensation Database
for technology and life sciences industries. Radford benchmarks salaries with 3,589 global firms, 6.5 million employees, and 98 countries across the globe. We do this to ensure all of our team members are paid equally and competitively.On top of competitive and benchmarked salary, Spring Health offers incentive pay (based on role), and equity that begins vesting as we celebrate your first year with the company!Employer sponsored 401(k) match of up to 2% after 90 days of employmentCreating a culture you can thrive in:Flexible work arrangements: 66% of Spring Health team members work fully remote while 33% work in a hybrid model from our New York City officesFocus Fridays: no meetings, no distractions, just time for you to get work done.Focus Weeks: In Spring 2023, we held our first ever Focus Week, we canceled all non-essential meetings, minimized distractions, and you, our team members, to dive into the key work that gets chopped up or deprioritized during the regular day-to-day. We saw a 36% jump in the average energized score after those five days of flow state work and are finalizing a plan for quarterly Focus Weeks for team members.Up to $1,000 Professional Development Reimbursement per calendar year.$200 per year donation matching to support your favorite causes
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Check below to see if you have what is needed for this opportunity, and if so, make an application asap.Spring Health is a comprehensive mental health solution for employers and health plans. Unlike any other solution, we use clinically validated technology called Precision Mental Healthcare to pinpoint and deliver exactly what will work for each person — whether that’s meditation, coaching, therapy, medication, and beyond.Today, Spring Health equips over 800 companies, from start-ups to multinational Fortune 500 corporations, as a leading and preferred mental health service. Companies like J.P. Morgan Chase & Co., Microsoft, J.B. Hunt, Bumble, and Instacart use the Spring Health platform to provide mental health services to thousands of their team members globally. We have raised over $370 million from prominent investors including Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership, our current valuation has reached $2.5 billion.The VP of Product Marketing will play a pivotal role in our marketing strategy through the positioning of our products and services. They will play an integral part in shaping and executing our go-to-market strategy, driving product adoption, and ensuring our solutions meet the evolving needs of our customers, members, and providers. This role requires a visionary leader with a deep passion for the behavioral health landscape, exceptional marketing acumen, and a proven track record of success in B2B environments. Our category is an increasingly competitive one, but our products and solutions are truly differentiated, and it will be your responsibility to ensure we bring this differentiation to life in novel, and inspiring stories that solidify our position as the category leader.What you’ll be doing:Develop and execute a comprehensive product marketing strategy that aligns with the company's business objectives and growth targets.Partner closely with the CxO and broader extended leadership team to position us for future horizons and new audiences in a way that builds brand credibility and opportunities.Lead and develop a team of product marketers across positioning, enablement, CIMR, and operations to execute on our ambitious growth goals and innovation strategy.Conduct thorough market research and competitive analysis to identify opportunities, trends, and potential threats in the mental health sector.Define and communicate the unique value proposition of our products, ensuring clear and compelling messaging across all channels.Lead the development and execution of go-to-market plans for new product launches, ensuring successful adoption and market penetration.Work closely with product management, sales, customer success, and other departments to ensure alignment and drive cohesive marketing initiatives.Leverage customer feedback, data analytics, and industry insights to inform product development and marketing strategies.Oversee the creation of high-impact marketing materials, including sales collateral, case studies, whitepapers, and thought leadership content.Provide the sales team with the tools, training, and resources they need to effectively sell and position our products.Establish and track key performance indicators (KPIs) to measure the success of product marketing efforts and drive continuous improvement.Be a thought partner and deeply embed yourself into the Revenue organization to ensure we are lockstep on strategic areas such as our sales story, our differentiators, our segment strategy, and more.Champion across our entire organization the voice of the market as it relates to what will attract high value prospects and ultimately grow our business.What success looks like in this role:Achieving our brand awareness goals around Share of Voice, and brand visibilitySuccessfully executing on Product and Service launches in a way that drives traffic, leads, and ultimately credibilityAbility to drive product and service adoption across our customers, while ultimately driving and supporting renewal and upsell targetsAchieving strong product market fit in our positioning and messaging, ultimately measured by successful pull-through messaging in press, and pick up organically around our messagingStrong revenue organization adoption of our collateral and material, which will be measured through enablement engagement and collateral success metricsStrong partnership relationships with key stakeholders across the business, and team Thriving Scores that show the team is inspired, empowered and energizedWhat we expect from you:Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.12+ years of experience in product marketing, with at least 5 years in a leadership role within a B2B environment.Deep understanding of the mental health industry and related market dynamics.Proven track record of successfully launching and managing products in a competitive market.Strong analytical skills and ability to translate data into actionable insights.Exceptional communication, presentation, and interpersonal skills.Ability to think strategically while executing tactically.Experience working in a late-stage company or fast-growing startup is a plus.The target base salary range for this position is
$187,200 - $256,100 , and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually at minimum to ensure competitive and fair pay.Ready to do the most impactful work of your life? Learn more about our values, how we work, and how hypergrowth meets impact at Spring Health:Our ValuesHypergrowth meets impactWhat to expect working here:You will be held accountable to an exceptionally high bar and impactThis may be the fastest work environment you will ever experience in terms of growth, decision-making, and time to impactYou will be empowered to set your own boundaries and asked to adapt them in critical moments when the company needs youYou will create processes & products that have never existed beforeYou will have very direct conversations and receive continuous feedback to push you to become the most thriving team member and performer you can beChange is a constant here: your role, team, responsibilities, and success metrics will shift as the company growsYou get to be surrounded by some of the brightest minds in the fieldYou get to learn and grow at an extremely accelerated paceYou will experience transparency, integrity, & humility from leadershipYou will be empowered to constantly challenge the status quoYou get the space to experiment & innovateYou get to make a transformational impact for the company, mental health, and for real human lives — and you will see that impact quicklyYou will become more resourceful and resilientYou get to be part of a winning team that opens doors in the futureBenefits provided by Spring Health:Your Total Health:Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual
One Medical
account which is valued at $199/year per user. HSA and FSA plans availableA yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents10 allocated sick days per yearFlexible paid time off in addition to 12 paid holidays throughout the yearAccess to
Gympass , an on-demand virtual benefit that provides wellbeing coaching, and budget management.Spring Renewal: When you hit your four-year Springaversary, you’ll be awarded a four-week
fully paid
sabbatical leave to renew and recharge.You And Your family:4-4.5 months of fully paid parental leaveSpring Health provides team members and their families with sponsored access to Bright Horizons child care, back-up care, and elder care.Access to fertility care support through
Carrot , in addition to $4,000 reimbursement for related fertility expensesSupporting you financially through:Our People team benchmarks all salaries using the
Radford Global Compensation Database
for technology and life sciences industries. Radford benchmarks salaries with 3,589 global firms, 6.5 million employees, and 98 countries across the globe. We do this to ensure all of our team members are paid equally and competitively.On top of competitive and benchmarked salary, Spring Health offers incentive pay (based on role), and equity that begins vesting as we celebrate your first year with the company!Employer sponsored 401(k) match of up to 2% after 90 days of employmentCreating a culture you can thrive in:Flexible work arrangements: 66% of Spring Health team members work fully remote while 33% work in a hybrid model from our New York City officesFocus Fridays: no meetings, no distractions, just time for you to get work done.Focus Weeks: In Spring 2023, we held our first ever Focus Week, we canceled all non-essential meetings, minimized distractions, and you, our team members, to dive into the key work that gets chopped up or deprioritized during the regular day-to-day. We saw a 36% jump in the average energized score after those five days of flow state work and are finalizing a plan for quarterly Focus Weeks for team members.Up to $1,000 Professional Development Reimbursement per calendar year.$200 per year donation matching to support your favorite causes
#J-18808-Ljbffr