Sprague
Marketing Growth Manager
Sprague, Portsmouth, New Hampshire, United States, 00215
Sprague is growing, and we need your energy to make it happen!
Sprague is passionate about delivering diverse products and programs that warm, power and move the world. We keep homes warm through Northeastern winters and hospitals cool through summer. We help small businesses focus on serving their communities, and our renewable fuels keep our country's infrastructure running. From importing wind energy components to deploying leading-edge solar technology to help power terminal facilities, we are committed to continually evolving to meet our customers' changing energy needs.
Our Culture
We recently surveyed our employees to ask them their favorite part of the job. They answered, "The people I work with."
In addition to great coworkers, you'll enjoy perks like medical benefits and retirement contributions that
start on your first day .Employees start with
three weeks (15 days) of paid vacation
time per year! Sprague also provides tuition reimbursement for any employee that would like to further their education.Sprague has adopted a
casual business dress code
where you can wear jeans to work!Do you like to get involved where you work?Is giving back important to you? It's important to us, too!
Sprague donates
back
to the communities in which we live and work every year, and provides opportunities for employees to support various charities throughout the year. In addition, Sprague offers paid volunteer time to allow employees to support charities which are meaningful to them. Sprague has a range of committees to support varying initiatives (Sustainability, Charitable, Scholarship, Innovation, FunForce, etc.). Sprague is a place that
cares about its employees , its
community , and about creating a place where people want to come to work every day.
Plus, we have some great benefits!
401(k) Traditional and Roth plans with employer match of 100% of the first 6% of the employee's contributionDefined Contribution Plan with an automatic contribution from SpraguePaid Volunteer TimeFlexible Working PolicyChoice of high deductible and PPO Health Plans to fit your individual needsWellness ProgramWe want to hear from you!
This opportunity is will be hybrid in
Portsmouth, NH .
Our
Marketing Growth Manager
is responsible for planning, developing and managing go-to-market campaigns that build awareness, generate and nurture leads from the sales and marketing funnels. In this
results-oriented role , you'll be the architect of our lead generation campaigns, leveraging customer relationship management (CRM) systems, marketing automation tools, paid advertising, and content to craft as well as deploy targeted campaigns that drive conversions and propel our business units forward. This role is ideal for someone who has a strong performance track record of
demand generation ,
growth marketing experience , is passionate about
revenue growth
and
leveraging data
to optimize performance and investment.
You will build winning campaign plans, secure stakeholder buy-in, and oversee flawless execution from concept to ROI measurement. This role will manage and segment customer data within our CRM system to ensure targeted and relevant communication across all channels. You will be able to foster strong relationships across our variety of business units and ensure a seamless lead nurturing, qualification, and handover to our sales team.
Identify and leverage key customer touchpoints throughout the buyer's journey and build multi-channel campaigns that build awareness and generate and nurture leads.Create, oversee, and manage demand and lead generation activities, conversion programs, retention and acceleration plans that provide measurable top-line and bottom-line growth.Design and execute a comprehensive marketing automation system with triggered alerts and personalized messaging based on customer behavior and lifecycle stage.Track and analyze the performance of lead generation campaigns across all online and offline channels, utilizing marketing analytics tools to optimize strategies for maximum ROI.Do you like to solve problems and consider yourself forward thinking? If you are looking for a place to challenge yourself, then Sprague is your place. Sprague employees are dedicated and driven. We work best as a team, knowing that collaboration leads to innovation and the best customer experience. We are looking for hardworking colleagues to join us and help us stay at the forefront of the energy industry, which is where we've been for the last 150 years.
Qualified candidates for this role will have the following:
Bachelor's degree in marketing, advertising, communications, business, or related field.7+ years of experience in digital marketing, with a proven track record of success in marketing automation and lead generation.Expertise in marketing automation platforms (e.g., HubSpot, Klaviyo, Marketo, Salesforce Account Engagement (Pardot)).Strong understanding of customer relationship management (CRM) principles and experience with CRM systems (e.g., Salesforce, Hubspot, Zendesk, Microsoft Dynamics 365).Proficiency with digital ad buying, with first-hand experience managing campaigns on Linkedin, Google, Facebook, in addition to other platforms.Excellent data analysis skills and experience with marketing analytics tools (e.g., Google Analytics, Hubspot, SEMrush, Salesforce CRM Analytics).Proficiency in content marketing, with proven copywriting skills across web, email, ads, blogs, etc.Strong communication, collaboration, and project management skills, with the ability to think creatively and strategically.Must be able to create presentations and present in front of campaign teams.Experience with marketing attribution modeling and A/B testing methodologies.Passion for staying current with the latest digital marketing trends and technologies.
Who we are:
Sprague takes a collaborative, customer-centric approach to providing best-in-class energy products and related services throughout the Northeast. Founded in 1870, we pride ourselves on offering customers the expert solutions and high-quality service that help their businesses thrive in any market landscape. Sprague values innovation, safety, integrity and people. We know that our people are what set us apart from our competition, and we work hard to make sure each employee across our 20+ locations knows how important they are to our community.
Come join us to learn why we are consistently celebrating 20-, 30-, and even 40-year anniversaries here at Sprague!
Sprague is an EEO/AA employer.We strongly encourage minorities, females, Vets and individuals with disabilities to apply.
As a federal contractor we adhere to OFCCP employment regulations. Click here for OFCCP compliance information
#LI-GW1
Sprague is passionate about delivering diverse products and programs that warm, power and move the world. We keep homes warm through Northeastern winters and hospitals cool through summer. We help small businesses focus on serving their communities, and our renewable fuels keep our country's infrastructure running. From importing wind energy components to deploying leading-edge solar technology to help power terminal facilities, we are committed to continually evolving to meet our customers' changing energy needs.
Our Culture
We recently surveyed our employees to ask them their favorite part of the job. They answered, "The people I work with."
In addition to great coworkers, you'll enjoy perks like medical benefits and retirement contributions that
start on your first day .Employees start with
three weeks (15 days) of paid vacation
time per year! Sprague also provides tuition reimbursement for any employee that would like to further their education.Sprague has adopted a
casual business dress code
where you can wear jeans to work!Do you like to get involved where you work?Is giving back important to you? It's important to us, too!
Sprague donates
back
to the communities in which we live and work every year, and provides opportunities for employees to support various charities throughout the year. In addition, Sprague offers paid volunteer time to allow employees to support charities which are meaningful to them. Sprague has a range of committees to support varying initiatives (Sustainability, Charitable, Scholarship, Innovation, FunForce, etc.). Sprague is a place that
cares about its employees , its
community , and about creating a place where people want to come to work every day.
Plus, we have some great benefits!
401(k) Traditional and Roth plans with employer match of 100% of the first 6% of the employee's contributionDefined Contribution Plan with an automatic contribution from SpraguePaid Volunteer TimeFlexible Working PolicyChoice of high deductible and PPO Health Plans to fit your individual needsWellness ProgramWe want to hear from you!
This opportunity is will be hybrid in
Portsmouth, NH .
Our
Marketing Growth Manager
is responsible for planning, developing and managing go-to-market campaigns that build awareness, generate and nurture leads from the sales and marketing funnels. In this
results-oriented role , you'll be the architect of our lead generation campaigns, leveraging customer relationship management (CRM) systems, marketing automation tools, paid advertising, and content to craft as well as deploy targeted campaigns that drive conversions and propel our business units forward. This role is ideal for someone who has a strong performance track record of
demand generation ,
growth marketing experience , is passionate about
revenue growth
and
leveraging data
to optimize performance and investment.
You will build winning campaign plans, secure stakeholder buy-in, and oversee flawless execution from concept to ROI measurement. This role will manage and segment customer data within our CRM system to ensure targeted and relevant communication across all channels. You will be able to foster strong relationships across our variety of business units and ensure a seamless lead nurturing, qualification, and handover to our sales team.
Identify and leverage key customer touchpoints throughout the buyer's journey and build multi-channel campaigns that build awareness and generate and nurture leads.Create, oversee, and manage demand and lead generation activities, conversion programs, retention and acceleration plans that provide measurable top-line and bottom-line growth.Design and execute a comprehensive marketing automation system with triggered alerts and personalized messaging based on customer behavior and lifecycle stage.Track and analyze the performance of lead generation campaigns across all online and offline channels, utilizing marketing analytics tools to optimize strategies for maximum ROI.Do you like to solve problems and consider yourself forward thinking? If you are looking for a place to challenge yourself, then Sprague is your place. Sprague employees are dedicated and driven. We work best as a team, knowing that collaboration leads to innovation and the best customer experience. We are looking for hardworking colleagues to join us and help us stay at the forefront of the energy industry, which is where we've been for the last 150 years.
Qualified candidates for this role will have the following:
Bachelor's degree in marketing, advertising, communications, business, or related field.7+ years of experience in digital marketing, with a proven track record of success in marketing automation and lead generation.Expertise in marketing automation platforms (e.g., HubSpot, Klaviyo, Marketo, Salesforce Account Engagement (Pardot)).Strong understanding of customer relationship management (CRM) principles and experience with CRM systems (e.g., Salesforce, Hubspot, Zendesk, Microsoft Dynamics 365).Proficiency with digital ad buying, with first-hand experience managing campaigns on Linkedin, Google, Facebook, in addition to other platforms.Excellent data analysis skills and experience with marketing analytics tools (e.g., Google Analytics, Hubspot, SEMrush, Salesforce CRM Analytics).Proficiency in content marketing, with proven copywriting skills across web, email, ads, blogs, etc.Strong communication, collaboration, and project management skills, with the ability to think creatively and strategically.Must be able to create presentations and present in front of campaign teams.Experience with marketing attribution modeling and A/B testing methodologies.Passion for staying current with the latest digital marketing trends and technologies.
Who we are:
Sprague takes a collaborative, customer-centric approach to providing best-in-class energy products and related services throughout the Northeast. Founded in 1870, we pride ourselves on offering customers the expert solutions and high-quality service that help their businesses thrive in any market landscape. Sprague values innovation, safety, integrity and people. We know that our people are what set us apart from our competition, and we work hard to make sure each employee across our 20+ locations knows how important they are to our community.
Come join us to learn why we are consistently celebrating 20-, 30-, and even 40-year anniversaries here at Sprague!
Sprague is an EEO/AA employer.We strongly encourage minorities, females, Vets and individuals with disabilities to apply.
As a federal contractor we adhere to OFCCP employment regulations. Click here for OFCCP compliance information
#LI-GW1