Campbell Soup Company
Specialist, Digital & Social Content
Campbell Soup Company, Camden, New Jersey, United States, 08100
Since 1869 we've connected people through food they love. Our history was created by remarkable people, ideas, and innovations. It serves as inspiration and foundation for our future success.
We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Michael Angelo's, noosa, Pace, Pacific Foods, Prego, Rao's Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder's of Hanover.
We foster a culture of belonging where people come first, and diversity is embraced. And we live our values, always, while setting the highest standards for performance.
Here, you will make a difference every day. You will be part of a dynamic, collaborative, and competitive team. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.
Campbell Soup Company is looking for a passionate, highly motivated and creative Digital and Social Content Specialist to help craft and implement our social media and content strategies across our owned platforms. Along with a fervor for great storytelling and an enthusiasm for food and meal culture, the ideal candidate must have an eye for thumb stopping content, strong knowledge of social platforms and ability to turn data into actionable insights to drive growth and engagement for our Meals and Beverage brands (Campbell's, Chunky, Swanson, V8, Prego, Pace, SpaghettiO's.)
This candidate will report into the Director, Public Relations and Social, Integrated Marketing and will work with cross-functional teams as well as creative agencies to deliver best-in-class social and digital marketing across owned social, web and eComm.
We are looking for:A digital maven - Someone who believes social and digital are central and foundational to a modern brand's strategy.A creative curator - Someone who can progress a brand with fresh ideas and approaches to content.An independent and strategic thinker - Someone who can execute strategic deliverables with quality and speed.An analyzer - Someone who is equally excited about content performance, data and optimization per performance, as they are about creative storytelling.An agile multi-tasker - someone who can support and progress multiple brands in different stages of social growth.A self-professed foodie - Someone who obsesses over food and has their finger on the pulse of meal culture.RESPONSIBILITIES
Social Content Creator
Collaborate with cross-functional teams to develop breakthrough social media strategies and channel-first content that drives brand engagement.Content Planning - Create, publish, and optimize monthly and annual content calendars based on brand objectives and strategies.Asset Maintenance - Ensure all owned platforms are updated with accurate, relevant and consistent assets.Social Media Standards - Develop and improve standards, systems and practices for content creation, distribution and maintenance.
Digital Strategy
Own & create owned digital strategies and brand playbooks addressing platforms and roles with clear alignment to brand and business objectives.
Channel Ownership
Manage content across our owned digital ecosystem through clear cross-functional communication against diligent timelines and milestones.Brand Voice - Responsible for brand voice consistency across owned platforms.Brand Relevance - Drive relevance through social content which attracts new and diverse audiences. Responsible for tracking and reporting on growth metrics at a monthly cadence.Establish and implement a consistent cadence for social community management to engage with our audiences on social media.
Measurement & Reporting
Social Listening - Leverage social listening data to uncover areas of opportunity for brands, while maintaining a proactive pulse on best practices and trends.
MINIMUM QUALIFICATIONS
3+ years of experience in social media/digital marketing preferably at an agency, CPG company, or in the food/meals space.Bachelor's Degree Required.Skilled in spotting trends and cultural moments through social listening; comfortable with data and capable of translating it into social/digital activations.Deep understanding of content and platforms, and how to drive best-in-class performance.Capable of utilizing data and analytics to inform and adjust programming and content decisions.Experience in creative content development, experience in video/photo shoots preferred.Strong knowledge of social media best practices with respect to food, food styling and food photography.Experience in setting key KPIs and engagement metrics to measure impact and determine improvements.Experience with the hands-on creation of multi-media content for social media networks.Ability to juggle multiple projects for multiple brands and prioritize tasks.Ability to work collaboratively and cross-functionally with many teams.Strong written and oral communication skills.Experience with graphic design and video editing tools is a plus.Experience with Google Analytics and Sprout is a plus.ACR (Automatic Content Recognition) is a plus.
Compensation and Benefits:
The target base salary range for this full-time, salaried position is between$61,800-$97,800
Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.
The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.
We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Michael Angelo's, noosa, Pace, Pacific Foods, Prego, Rao's Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder's of Hanover.
We foster a culture of belonging where people come first, and diversity is embraced. And we live our values, always, while setting the highest standards for performance.
Here, you will make a difference every day. You will be part of a dynamic, collaborative, and competitive team. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.
Campbell Soup Company is looking for a passionate, highly motivated and creative Digital and Social Content Specialist to help craft and implement our social media and content strategies across our owned platforms. Along with a fervor for great storytelling and an enthusiasm for food and meal culture, the ideal candidate must have an eye for thumb stopping content, strong knowledge of social platforms and ability to turn data into actionable insights to drive growth and engagement for our Meals and Beverage brands (Campbell's, Chunky, Swanson, V8, Prego, Pace, SpaghettiO's.)
This candidate will report into the Director, Public Relations and Social, Integrated Marketing and will work with cross-functional teams as well as creative agencies to deliver best-in-class social and digital marketing across owned social, web and eComm.
We are looking for:A digital maven - Someone who believes social and digital are central and foundational to a modern brand's strategy.A creative curator - Someone who can progress a brand with fresh ideas and approaches to content.An independent and strategic thinker - Someone who can execute strategic deliverables with quality and speed.An analyzer - Someone who is equally excited about content performance, data and optimization per performance, as they are about creative storytelling.An agile multi-tasker - someone who can support and progress multiple brands in different stages of social growth.A self-professed foodie - Someone who obsesses over food and has their finger on the pulse of meal culture.RESPONSIBILITIES
Social Content Creator
Collaborate with cross-functional teams to develop breakthrough social media strategies and channel-first content that drives brand engagement.Content Planning - Create, publish, and optimize monthly and annual content calendars based on brand objectives and strategies.Asset Maintenance - Ensure all owned platforms are updated with accurate, relevant and consistent assets.Social Media Standards - Develop and improve standards, systems and practices for content creation, distribution and maintenance.
Digital Strategy
Own & create owned digital strategies and brand playbooks addressing platforms and roles with clear alignment to brand and business objectives.
Channel Ownership
Manage content across our owned digital ecosystem through clear cross-functional communication against diligent timelines and milestones.Brand Voice - Responsible for brand voice consistency across owned platforms.Brand Relevance - Drive relevance through social content which attracts new and diverse audiences. Responsible for tracking and reporting on growth metrics at a monthly cadence.Establish and implement a consistent cadence for social community management to engage with our audiences on social media.
Measurement & Reporting
Social Listening - Leverage social listening data to uncover areas of opportunity for brands, while maintaining a proactive pulse on best practices and trends.
MINIMUM QUALIFICATIONS
3+ years of experience in social media/digital marketing preferably at an agency, CPG company, or in the food/meals space.Bachelor's Degree Required.Skilled in spotting trends and cultural moments through social listening; comfortable with data and capable of translating it into social/digital activations.Deep understanding of content and platforms, and how to drive best-in-class performance.Capable of utilizing data and analytics to inform and adjust programming and content decisions.Experience in creative content development, experience in video/photo shoots preferred.Strong knowledge of social media best practices with respect to food, food styling and food photography.Experience in setting key KPIs and engagement metrics to measure impact and determine improvements.Experience with the hands-on creation of multi-media content for social media networks.Ability to juggle multiple projects for multiple brands and prioritize tasks.Ability to work collaboratively and cross-functionally with many teams.Strong written and oral communication skills.Experience with graphic design and video editing tools is a plus.Experience with Google Analytics and Sprout is a plus.ACR (Automatic Content Recognition) is a plus.
Compensation and Benefits:
The target base salary range for this full-time, salaried position is between$61,800-$97,800
Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.
The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.