TechTarget
Marketing Operations Senior Manager
TechTarget, Brockton, Massachusetts, us, 02301
TechTarget
(Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. With high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts technology buyers researching companies’ information technology needs. By understanding tech buyer content consumption, TechTarget creates the purchase intent insights that fuel effective marketing and sales activities for clients around the world.
Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.Immediate Need:
Senior Manager of Marketing OperationsThis Senior Manager will have reporting and analytics responsibilities, manage complex projects across the Corporate Marketing team, and own third-party vendor relationships. They will collaborate with marketers, designers, and sales operations to implement and scale crucial strategies that deliver measurable results for multiple brands. As a member of the Corporate Marketing team, this person will be exposed to many facets of the business and will have the opportunity to work on multiple exciting projects simultaneously. You will be empowered to do this independently, and where appropriate, you will receive plenty of help and support.Key ResponsibilitiesManage the project roadmap for the Marketing Operations team.Oversee and help optimize operational processes to maximize effectiveness and efficiency.Provide top-notch quality assurance on outgoing deliverables.Monitor and analyze campaign performance metrics to measure success and identify areas for improvement.Mentor and support team members on marketing automation best practices, Marketo usage, and quality control of the database.Generate regular reports on marketing activities, providing insights and recommendations to senior management.Take on additional projects as the need arises.Develop knowledge of our core product offerings, audience selection, marketing tactics, and clients.Lead and maintain the Marketo platform, ensuring seamless integration with other marketing and CRM systems, such as Salesforce.Develop and optimize marketing campaign processes to increase scale, drive efficiency and conversions through data-driven insights and integrated tech-stack, including developing nurture campaigns aligned to firm priorities for lead generation.Provide ad-hoc support related to diagnostics, troubleshooting, or enhancement of marketing programs.Required Skills and Qualifications4-6+ years of marketing operations and project management experience.Strong understanding of Marketo, Salesforce, Zapier.Familiarity with Drift, LeanData, WordPress, Tableau.B.S/B.A. in Marketing, Business, or related field experience.An expert marketing operations and automation leader with strategic proficiency.Collaborative and able to partner effectively with teams across the organization.Highly organized and can balance multiple priorities simultaneously.Experience with GDPR, CAN-SPAM, and data privacy.Flexible and adaptable and can lead through uncertainty.Nice to HaveExperience implementing or migrating marketing automation platforms.Knowledge of Airtable, Webflow.Certification in Marketo, Salesforce, or similar tech.TechTarget may require applicants to satisfactorily complete a background check. TechTarget will consider your job duties, among other factors, in determining what constitutes satisfactory completion of the background check. All information obtained as a result of a background check will be used solely for employment purposes.TechTarget offers generous benefits, including Health, Dental, Vision, and 401k plans. We also have an Open Leave Policy and 18 paid holidays!TechTarget, Inc., including its subsidiaries, is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
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(Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. With high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts technology buyers researching companies’ information technology needs. By understanding tech buyer content consumption, TechTarget creates the purchase intent insights that fuel effective marketing and sales activities for clients around the world.
Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.Immediate Need:
Senior Manager of Marketing OperationsThis Senior Manager will have reporting and analytics responsibilities, manage complex projects across the Corporate Marketing team, and own third-party vendor relationships. They will collaborate with marketers, designers, and sales operations to implement and scale crucial strategies that deliver measurable results for multiple brands. As a member of the Corporate Marketing team, this person will be exposed to many facets of the business and will have the opportunity to work on multiple exciting projects simultaneously. You will be empowered to do this independently, and where appropriate, you will receive plenty of help and support.Key ResponsibilitiesManage the project roadmap for the Marketing Operations team.Oversee and help optimize operational processes to maximize effectiveness and efficiency.Provide top-notch quality assurance on outgoing deliverables.Monitor and analyze campaign performance metrics to measure success and identify areas for improvement.Mentor and support team members on marketing automation best practices, Marketo usage, and quality control of the database.Generate regular reports on marketing activities, providing insights and recommendations to senior management.Take on additional projects as the need arises.Develop knowledge of our core product offerings, audience selection, marketing tactics, and clients.Lead and maintain the Marketo platform, ensuring seamless integration with other marketing and CRM systems, such as Salesforce.Develop and optimize marketing campaign processes to increase scale, drive efficiency and conversions through data-driven insights and integrated tech-stack, including developing nurture campaigns aligned to firm priorities for lead generation.Provide ad-hoc support related to diagnostics, troubleshooting, or enhancement of marketing programs.Required Skills and Qualifications4-6+ years of marketing operations and project management experience.Strong understanding of Marketo, Salesforce, Zapier.Familiarity with Drift, LeanData, WordPress, Tableau.B.S/B.A. in Marketing, Business, or related field experience.An expert marketing operations and automation leader with strategic proficiency.Collaborative and able to partner effectively with teams across the organization.Highly organized and can balance multiple priorities simultaneously.Experience with GDPR, CAN-SPAM, and data privacy.Flexible and adaptable and can lead through uncertainty.Nice to HaveExperience implementing or migrating marketing automation platforms.Knowledge of Airtable, Webflow.Certification in Marketo, Salesforce, or similar tech.TechTarget may require applicants to satisfactorily complete a background check. TechTarget will consider your job duties, among other factors, in determining what constitutes satisfactory completion of the background check. All information obtained as a result of a background check will be used solely for employment purposes.TechTarget offers generous benefits, including Health, Dental, Vision, and 401k plans. We also have an Open Leave Policy and 18 paid holidays!TechTarget, Inc., including its subsidiaries, is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
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