TechTarget
Marketing Operations Senior Manager
TechTarget, Newton, Massachusetts, United States, 02165
TechTarget
(Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. With high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts technology buyers researching companies' information technology needs. By understanding tech buyer content consumption, TechTarget creates the purchase intent insights that fuel effective marketing and sales activities for clients around the world. TechTarget's subsidiaries and divisions include:BrightTALK®,
a B2B webinar and virtual event marketing platform for content marketing and demand generationEnterprise Strategy Group™,
an integrated technology analyst, research and strategy firm providing market intelligence and actionable insight to the global technology community.Xtelligent Healthcare Media™ , the largest B2B healthcare integrated marketing services, media and data networkBecause TechTarget serves the finest marketers in the technology world, The Marketing Operations function at TechTarget aspires to be one of the places where we innovate to show the way for our clients. Our rapidly expanding teams handles a host of critical needs across many skillsets. Our immediate need is for a
Senior Manager of Marketing Operations .
This Senior Manager will have reporting and analytics responsibilities, manage complex projects across the Corporate Marketing team, and own third-party vendor relationships. They will collaborate with marketers, designers, and sales operations to implement and scale crucial strategies that deliver measurable results for multiple brands. As a member of the Corporate Marketing team, this person will be exposed to many facets of the business and will have the opportunity to work on multiple exciting projects simultaneously. You will be empowered to do this independently, and where appropriate, you will receive plenty of help and support.
Key Responsibilities
Manage the project roadmap for the Marketing Operations teamOversee and help optimize operational processes to maximize for effectiveness and efficiencyProvide top-notch quality assurance on outgoing deliverablesMonitor and analyze campaign performance metrics to measure success and identify areas for improvement.Mentor and support team members on marketing automation best practices, Marketo usage, and quality control of the databaseGenerate regular reports on marketing activities, providing insights and recommendations to senior management.Take on additional projects as the need arisesDevelop knowledge of our core product offerings, audience selection, marketing tactics, and clientsLead and maintain the Marketo platform, ensuring seamless integration with other marketing and CRM systems, such as SalesforceDevelop and optimize marketing campaign processes to increase scale, drive efficiency and conversions through data-driven insights and integrated tech-stack, including developing nurture campaigns aligned to firm priorities for lead generationProvide ad-hoc support related to diagnostics, troubleshooting, or enhancement of marketing programsRequired Skills and Qualifications
4-6+ years of marketing operations and project management experienceStrong understanding of Marketo, Salesforce, ZapierFamiliarity with Drift, LeanData, WordPress, TableauLikely to have B.S/B.A. in Marketing, Business, or related field experienceAn expert marketing operations and automation leader with strategic proficiencyCollaborative and able to partner effectively with teams across the organizationHighly organized and can balance multiple priorities simultaneouslyExperience with GDPR, CAN-SPAM, and data privacyFlexible and adaptable and can lead through uncertaintyNice to Have
Experience implementing or migrating marketing automations platformsKnowledge of Airtable, WebflowCertification in Marketo, Salesforce, or similar tech
TechTarget may require applicants to satisfactorily complete a background check. TechTarget will consider your job duties, among other factors, in determining what constitutes satisfactory completion of the background check. All information obtained as a result of a background check will be used solely for employment purposes.
TechTarget (https://www.techtarget.com/) offers generous benefits, including Health, Dental, Vision and 401k plans. We also have an Open Leave Policy and 18 paid holidays!
Nondiscrimination Policy
TechTarget, Inc., including its subsidiaries, is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.
REF: 1500
(Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. With high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts technology buyers researching companies' information technology needs. By understanding tech buyer content consumption, TechTarget creates the purchase intent insights that fuel effective marketing and sales activities for clients around the world. TechTarget's subsidiaries and divisions include:BrightTALK®,
a B2B webinar and virtual event marketing platform for content marketing and demand generationEnterprise Strategy Group™,
an integrated technology analyst, research and strategy firm providing market intelligence and actionable insight to the global technology community.Xtelligent Healthcare Media™ , the largest B2B healthcare integrated marketing services, media and data networkBecause TechTarget serves the finest marketers in the technology world, The Marketing Operations function at TechTarget aspires to be one of the places where we innovate to show the way for our clients. Our rapidly expanding teams handles a host of critical needs across many skillsets. Our immediate need is for a
Senior Manager of Marketing Operations .
This Senior Manager will have reporting and analytics responsibilities, manage complex projects across the Corporate Marketing team, and own third-party vendor relationships. They will collaborate with marketers, designers, and sales operations to implement and scale crucial strategies that deliver measurable results for multiple brands. As a member of the Corporate Marketing team, this person will be exposed to many facets of the business and will have the opportunity to work on multiple exciting projects simultaneously. You will be empowered to do this independently, and where appropriate, you will receive plenty of help and support.
Key Responsibilities
Manage the project roadmap for the Marketing Operations teamOversee and help optimize operational processes to maximize for effectiveness and efficiencyProvide top-notch quality assurance on outgoing deliverablesMonitor and analyze campaign performance metrics to measure success and identify areas for improvement.Mentor and support team members on marketing automation best practices, Marketo usage, and quality control of the databaseGenerate regular reports on marketing activities, providing insights and recommendations to senior management.Take on additional projects as the need arisesDevelop knowledge of our core product offerings, audience selection, marketing tactics, and clientsLead and maintain the Marketo platform, ensuring seamless integration with other marketing and CRM systems, such as SalesforceDevelop and optimize marketing campaign processes to increase scale, drive efficiency and conversions through data-driven insights and integrated tech-stack, including developing nurture campaigns aligned to firm priorities for lead generationProvide ad-hoc support related to diagnostics, troubleshooting, or enhancement of marketing programsRequired Skills and Qualifications
4-6+ years of marketing operations and project management experienceStrong understanding of Marketo, Salesforce, ZapierFamiliarity with Drift, LeanData, WordPress, TableauLikely to have B.S/B.A. in Marketing, Business, or related field experienceAn expert marketing operations and automation leader with strategic proficiencyCollaborative and able to partner effectively with teams across the organizationHighly organized and can balance multiple priorities simultaneouslyExperience with GDPR, CAN-SPAM, and data privacyFlexible and adaptable and can lead through uncertaintyNice to Have
Experience implementing or migrating marketing automations platformsKnowledge of Airtable, WebflowCertification in Marketo, Salesforce, or similar tech
TechTarget may require applicants to satisfactorily complete a background check. TechTarget will consider your job duties, among other factors, in determining what constitutes satisfactory completion of the background check. All information obtained as a result of a background check will be used solely for employment purposes.
TechTarget (https://www.techtarget.com/) offers generous benefits, including Health, Dental, Vision and 401k plans. We also have an Open Leave Policy and 18 paid holidays!
Nondiscrimination Policy
TechTarget, Inc., including its subsidiaries, is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.
REF: 1500