Docusign, Inc.
Lead Content Strategist, Product Led Growth
Docusign, Inc., San Francisco, California, United States, 94199
Company Overview
If you think you are the right match for the following opportunity, apply after reading the complete description.Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).What you'll do Docusign is looking for a Lead Content Strategist, Product-Led Growth for developing and executing a comprehensive web marketing strategy to create, engage and ultimately convert traffic on docusign.com and associated market-specific international websites. Reporting to the Director of Product, Product-Led Growth, you will play a critical role in shaping prospective consumers' first encounter with Docusign, and ensuring alignment with overarching business goals and partners across the organization including Product Marketing (eSignature, IAM, CLM and other core products), Creative, Brand, Performance Marketing, Lifecycle Marketing, Corporate Communications, and Legal. This position is an individual contributor role reporting to the Director of Product.ResponsibilityDevelop and implement comprehensive content strategies to drive user acquisition, engagement, and retention for our businessUnderstand Docusign’s current target audiences and help define future growth audiences and champion their needs and purchase barriers when visiting docusign.comUnderstand Docusign’s brand and web guidelines to produce copy and content that reflects our brand tone of voice and positioning in the marketTest and optimize content and product positioning across marketing pages, ecommerce pages and in-product experiences to drive the highest conversions and engagementAbility to drive strategy and recommendations for markets with different levels of maturityLeverage analytics tools, such as Google Analytics/Mixpanel, Tableau, to identify important insights, create success metrics, analyze performance, and make data-driven recommendations on opportunities to improve the customer experienceManage and update regularly a large volume of webpages, eCommerce content SKUs and interface with product managers of those experiences to best reflect the digital product ecosystem and offeringsManage the content governance model as well as the editorial and publishing calendar for a portion of the website to ensure content is up to date, relevant, and of value to target audiencesAnalyze content performance and identify CMS design and functionality upgrades to support higher engagement / conversionConduct ongoing site audits across the end-to-end user journey to ensure content accuracy, quality, and functional performanceWork with SEO resources to develop and implement SEO strategy that positively impacts traffic, engagement, lead generation, and other established website KPIsReview site content for ADA compliance and support efforts to ensure accessibilityCoordinate the alignment with our global web operations team for content localizationWhat you bring
BasicMinimum of 12 years in Web and Digital MarketingExperience with reporting suites such as Google Analytics, Mixpanel, Tableau, etcExperience website coding specifically with how to write, interpret and edit HTMLPreferredProficient in understanding web journeys and experience leveraging the data and insights to inform future web designExcellent written and verbal communication skillsAbility to craft high quality presentationsExcellent organizational skillsExpertise using SEO best practices to write creative copy that includes effective keyword placement and best practice for other SEO contentExperience with products that have an international footprintAbility to lead and own projects with minimal supervisionUnderstand the benefits of how to leverage a headless content management system (Contentful experience)Wage Transparency Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience. Based on applicable legislation, the below details pay ranges in the following locations:California: $134,900.00 - $216,975.00 base salaryWashington and New York (including NYC metro area): $129,000.00 - $190,550.00 base salaryThis role is also eligible for bonus, equity and benefits.Life at Docusign
Working hereDocusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.AccommodationDocusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.Equal Opportunity Employer It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on any legally protected category.
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If you think you are the right match for the following opportunity, apply after reading the complete description.Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).What you'll do Docusign is looking for a Lead Content Strategist, Product-Led Growth for developing and executing a comprehensive web marketing strategy to create, engage and ultimately convert traffic on docusign.com and associated market-specific international websites. Reporting to the Director of Product, Product-Led Growth, you will play a critical role in shaping prospective consumers' first encounter with Docusign, and ensuring alignment with overarching business goals and partners across the organization including Product Marketing (eSignature, IAM, CLM and other core products), Creative, Brand, Performance Marketing, Lifecycle Marketing, Corporate Communications, and Legal. This position is an individual contributor role reporting to the Director of Product.ResponsibilityDevelop and implement comprehensive content strategies to drive user acquisition, engagement, and retention for our businessUnderstand Docusign’s current target audiences and help define future growth audiences and champion their needs and purchase barriers when visiting docusign.comUnderstand Docusign’s brand and web guidelines to produce copy and content that reflects our brand tone of voice and positioning in the marketTest and optimize content and product positioning across marketing pages, ecommerce pages and in-product experiences to drive the highest conversions and engagementAbility to drive strategy and recommendations for markets with different levels of maturityLeverage analytics tools, such as Google Analytics/Mixpanel, Tableau, to identify important insights, create success metrics, analyze performance, and make data-driven recommendations on opportunities to improve the customer experienceManage and update regularly a large volume of webpages, eCommerce content SKUs and interface with product managers of those experiences to best reflect the digital product ecosystem and offeringsManage the content governance model as well as the editorial and publishing calendar for a portion of the website to ensure content is up to date, relevant, and of value to target audiencesAnalyze content performance and identify CMS design and functionality upgrades to support higher engagement / conversionConduct ongoing site audits across the end-to-end user journey to ensure content accuracy, quality, and functional performanceWork with SEO resources to develop and implement SEO strategy that positively impacts traffic, engagement, lead generation, and other established website KPIsReview site content for ADA compliance and support efforts to ensure accessibilityCoordinate the alignment with our global web operations team for content localizationWhat you bring
BasicMinimum of 12 years in Web and Digital MarketingExperience with reporting suites such as Google Analytics, Mixpanel, Tableau, etcExperience website coding specifically with how to write, interpret and edit HTMLPreferredProficient in understanding web journeys and experience leveraging the data and insights to inform future web designExcellent written and verbal communication skillsAbility to craft high quality presentationsExcellent organizational skillsExpertise using SEO best practices to write creative copy that includes effective keyword placement and best practice for other SEO contentExperience with products that have an international footprintAbility to lead and own projects with minimal supervisionUnderstand the benefits of how to leverage a headless content management system (Contentful experience)Wage Transparency Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience. Based on applicable legislation, the below details pay ranges in the following locations:California: $134,900.00 - $216,975.00 base salaryWashington and New York (including NYC metro area): $129,000.00 - $190,550.00 base salaryThis role is also eligible for bonus, equity and benefits.Life at Docusign
Working hereDocusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.AccommodationDocusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.Equal Opportunity Employer It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on any legally protected category.
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