Astound Broadband
Digital Paid Media Manager
Astound Broadband, Falls Church, Virginia, United States, 22042
Position Overview:
If your skills, experience, and qualifications match those in this job overview, do not delay your application.Astound Broadband is currently searching for a Digital Paid Media Manager! The Digital Paid Media Manager supports the everyday operations of the Paid Media program for Astound Broadband. This is a detail-oriented role acting as a project manager, administrator and consultant within the Paid Media disciplines. The Digital Paid Media Manager runs day-to-day details and operations of Corporate and local digital marketing campaigns to ensure the timeliness and the success of these programs. The Digital Paid Media Manager reports to the Senior Manager, Digital Paid Media, providing excellent customer service within areas of marketing, project management, reporting, invoicing/billing, operational processes, deadlines & delivery, and any other day-to-day needs of the programs.Where you will work:This position will be a hybrid role with one day (2-days max) per week in the Falls Church, VA/DC metro area office.A Day in the Life of the Digital Paid Media Manager:Lead the Affiliate/Partner marketing program with our AOR, maintaining and growing the national Affiliate programDevelopment of annual business plan for AffiliateSales forecasting, contract management, and brand auditing/publisher complianceStrategic partner identification, recruitment, activation, and optimizationMonitor account activity, analyze performance, and identify areas of improvement/promotion or further partnership for increased revenueIdeate and implement testing initiatives in key areas such as ad creatives, promotional schedules, publisher communications, and 3rd-party toolsGuide the agency in vetting and partnering with new publishers, foster strategic relationships with key publishers and run tools that drive the channel forwardProvide technical assistance to partners, supplying them with creative packages, operational data, reporting and links, tagging, and instrumentation, as neededKeep abreast of competition and issues within the Affiliate/performance marketing industry and relevant productsSupport day-to-day project management of paid media program/campaigns and programs for local marketing teamsProactively, review/develop campaign documentation including campaign briefs, performance reports, creative briefs, request forms, and new market initiatives. Act as a liaison to B2B and lead Corporate Residential function to support in campaign development, documentation, and logistics.Asset management including, copy, pricing, and other campaign elementsProactively support/assist with workflows to deliver on-time launches and project timelinesSupport accounting/finance teams in highly accurate and clear budget/invoice management (payment documentations, budget changes, reconciliations). Support fiscal accountability of agency spend, as needed.Take direction from Senior Manager, Digital Paid Media and Digital Marketing SVP to understand and enact campaigns/programs; working, each day, to move priorities and projects along with urgencyReview and understand historical testing, innovations and best practices within paid media. Proactively maintain testing documentation and master testing plan with agency. Align with onsite test plans.Publish best practices. Working with agency & Senior Manager, Digital Paid Media - communicate and reinforce best practices that are foundational to the program.Evolve testing program to find “gold” in new opportunities, devise new tests, and uncover innovations.Design digital paid media campaigns to efficiently drive sales, and meeting company goals in key geographic markets and consumer segments.Be an integral team player – fitting in where team and program support is needed.Other duties as assignedWhat You Bring to the Table:Primarily seeking someone who is well versed and highly knowledgeable in the Multichannel Paid Media space. People Management experience is not required, as we are willing to train the right Paid Media expert to lead our amazing Paid Media team.3-5 years of Affiliate Marketing, Paid Media or Digital Project Management experience is required1-3 years of data reporting/analytics experience is required; Ability to read and interpret paid media/digital data is criticalExperience with Affiliate networks/platforms: ShareASale, Commission Junction, Clearlink, Impact Radius, etc. is preferredExperience managing testing in marketing disciplines, paid media or general digital preferredStrong computer skills including Google/MS Office Suite, Google Marketing Platform/360, Google Adwords, Google Analytics and strong Excel skills is required; Skills in other modern digital advertising platforms is a plus. Experience with CRM and/or DMP systems is preferredProven success working in fast paced, innovative environment with a strong ability to multi-task, prioritize and manage multiple deadlines concurrentlyTrack record of commitment and follow-through on simultaneous projectsHighly organized, detail oriented and excellent time management requiredStrong sense of customer serviceExceptional communication & interpersonal skillsEducation:Bachelor’s degree required - Major in Business, Marketing/Advertising, or related degree
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If your skills, experience, and qualifications match those in this job overview, do not delay your application.Astound Broadband is currently searching for a Digital Paid Media Manager! The Digital Paid Media Manager supports the everyday operations of the Paid Media program for Astound Broadband. This is a detail-oriented role acting as a project manager, administrator and consultant within the Paid Media disciplines. The Digital Paid Media Manager runs day-to-day details and operations of Corporate and local digital marketing campaigns to ensure the timeliness and the success of these programs. The Digital Paid Media Manager reports to the Senior Manager, Digital Paid Media, providing excellent customer service within areas of marketing, project management, reporting, invoicing/billing, operational processes, deadlines & delivery, and any other day-to-day needs of the programs.Where you will work:This position will be a hybrid role with one day (2-days max) per week in the Falls Church, VA/DC metro area office.A Day in the Life of the Digital Paid Media Manager:Lead the Affiliate/Partner marketing program with our AOR, maintaining and growing the national Affiliate programDevelopment of annual business plan for AffiliateSales forecasting, contract management, and brand auditing/publisher complianceStrategic partner identification, recruitment, activation, and optimizationMonitor account activity, analyze performance, and identify areas of improvement/promotion or further partnership for increased revenueIdeate and implement testing initiatives in key areas such as ad creatives, promotional schedules, publisher communications, and 3rd-party toolsGuide the agency in vetting and partnering with new publishers, foster strategic relationships with key publishers and run tools that drive the channel forwardProvide technical assistance to partners, supplying them with creative packages, operational data, reporting and links, tagging, and instrumentation, as neededKeep abreast of competition and issues within the Affiliate/performance marketing industry and relevant productsSupport day-to-day project management of paid media program/campaigns and programs for local marketing teamsProactively, review/develop campaign documentation including campaign briefs, performance reports, creative briefs, request forms, and new market initiatives. Act as a liaison to B2B and lead Corporate Residential function to support in campaign development, documentation, and logistics.Asset management including, copy, pricing, and other campaign elementsProactively support/assist with workflows to deliver on-time launches and project timelinesSupport accounting/finance teams in highly accurate and clear budget/invoice management (payment documentations, budget changes, reconciliations). Support fiscal accountability of agency spend, as needed.Take direction from Senior Manager, Digital Paid Media and Digital Marketing SVP to understand and enact campaigns/programs; working, each day, to move priorities and projects along with urgencyReview and understand historical testing, innovations and best practices within paid media. Proactively maintain testing documentation and master testing plan with agency. Align with onsite test plans.Publish best practices. Working with agency & Senior Manager, Digital Paid Media - communicate and reinforce best practices that are foundational to the program.Evolve testing program to find “gold” in new opportunities, devise new tests, and uncover innovations.Design digital paid media campaigns to efficiently drive sales, and meeting company goals in key geographic markets and consumer segments.Be an integral team player – fitting in where team and program support is needed.Other duties as assignedWhat You Bring to the Table:Primarily seeking someone who is well versed and highly knowledgeable in the Multichannel Paid Media space. People Management experience is not required, as we are willing to train the right Paid Media expert to lead our amazing Paid Media team.3-5 years of Affiliate Marketing, Paid Media or Digital Project Management experience is required1-3 years of data reporting/analytics experience is required; Ability to read and interpret paid media/digital data is criticalExperience with Affiliate networks/platforms: ShareASale, Commission Junction, Clearlink, Impact Radius, etc. is preferredExperience managing testing in marketing disciplines, paid media or general digital preferredStrong computer skills including Google/MS Office Suite, Google Marketing Platform/360, Google Adwords, Google Analytics and strong Excel skills is required; Skills in other modern digital advertising platforms is a plus. Experience with CRM and/or DMP systems is preferredProven success working in fast paced, innovative environment with a strong ability to multi-task, prioritize and manage multiple deadlines concurrentlyTrack record of commitment and follow-through on simultaneous projectsHighly organized, detail oriented and excellent time management requiredStrong sense of customer serviceExceptional communication & interpersonal skillsEducation:Bachelor’s degree required - Major in Business, Marketing/Advertising, or related degree
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