Gateway Recruiting
Growth Marketing Manager
Gateway Recruiting, Chicago, Illinois, United States, 60290
This role will design, build, and analyze campaigns that will ultimately change people’s lives. The Growth Marketing Manager will have the exciting opportunity to work along with other knowledgeable digital practitioners who are grounded in integrity, have a strong capacity to collaborate, and have the energy to get things done.Responsibilities:
Execute media buys and campaigns in digital channels/platforms both directly in platform and potentially alongside an Agency partner, where you will provide expert insight & guidance.Drive qualified leads across marketing acquisition channels with a focus on meeting goals for CAC, revenue, high-value customer demographics, and LTV.Update and maintain budget, media mix, reporting, and forecasting through strategic & tactical planning.Use a data-driven approach to both strategize and build campaigns that leverage multiple lead generation tactics and marketing channels - Analyze patient behavior data to maximize the effectiveness of existing patient acquisition initiatives and report results, insights, and recommendations to key stakeholders.Lead regular reporting to senior leadership on marketing performance via KPIs such as Cost per Lead, Cost per Implant, and other similar metrics.Develop end-to-end digital experiences and recommend website design optimization to drive patients further down the acquisition funnel with input and alignment from key functional leaders.Collaborate productively with cross-functional teams inside and outside marketing to develop, execute, and champion high-impact marketing tests (including A/B creative testing, communication themes, etc.).Oversee digital attribution & measurement platforms and contribute to strategy around enhancing our technology stack and new opportunities through campaign trends, analysis, and industry insights to acquire high-quality patients.Collaborate with Sales team to grow and maintain a provider locator to help connect patients with providers who are advocates of CCM Therapy goals.Leverage the capabilities of Marketing Cloud (Pardot) to create and maintain awareness of CCM therapy via targeted email nurture campaigns directed to current and potential providers who have either historically referred patients for therapy and/or who are caring for CCM eligible patients in their practices.Qualifications and Experience:
3-5 years of related job experience in an advertising agency or start-up environment strongly preferred.You have at least 1-3 years of experience building and executing user acquisition campaigns geared toward optimizing conversions and lead generation.You are an analytical problem solver with a track record of success in developing and optimizing marketing and offer strategies and programs that drive customer acquisition.Bachelor’s degree in business, economics, digital marketing, or related field; MBA a plus.Hands-on experience & credentials with the Google Suite of Solutions (AdWords, Display Network, Google Tag Manager, Google Analytics, etc.), Facebook Business Manager, Social Networks, or other digital marketing, advertising, and enablement platforms.A drive to combine media campaign execution with analysis and strategic thinking.Familiarity with data visualization tools like Tableau and Salesforce Dashboards.A passion for a start-up environment and a strong belief that quickly testing, failing, and optimizing can lead to sustainable business results.
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Execute media buys and campaigns in digital channels/platforms both directly in platform and potentially alongside an Agency partner, where you will provide expert insight & guidance.Drive qualified leads across marketing acquisition channels with a focus on meeting goals for CAC, revenue, high-value customer demographics, and LTV.Update and maintain budget, media mix, reporting, and forecasting through strategic & tactical planning.Use a data-driven approach to both strategize and build campaigns that leverage multiple lead generation tactics and marketing channels - Analyze patient behavior data to maximize the effectiveness of existing patient acquisition initiatives and report results, insights, and recommendations to key stakeholders.Lead regular reporting to senior leadership on marketing performance via KPIs such as Cost per Lead, Cost per Implant, and other similar metrics.Develop end-to-end digital experiences and recommend website design optimization to drive patients further down the acquisition funnel with input and alignment from key functional leaders.Collaborate productively with cross-functional teams inside and outside marketing to develop, execute, and champion high-impact marketing tests (including A/B creative testing, communication themes, etc.).Oversee digital attribution & measurement platforms and contribute to strategy around enhancing our technology stack and new opportunities through campaign trends, analysis, and industry insights to acquire high-quality patients.Collaborate with Sales team to grow and maintain a provider locator to help connect patients with providers who are advocates of CCM Therapy goals.Leverage the capabilities of Marketing Cloud (Pardot) to create and maintain awareness of CCM therapy via targeted email nurture campaigns directed to current and potential providers who have either historically referred patients for therapy and/or who are caring for CCM eligible patients in their practices.Qualifications and Experience:
3-5 years of related job experience in an advertising agency or start-up environment strongly preferred.You have at least 1-3 years of experience building and executing user acquisition campaigns geared toward optimizing conversions and lead generation.You are an analytical problem solver with a track record of success in developing and optimizing marketing and offer strategies and programs that drive customer acquisition.Bachelor’s degree in business, economics, digital marketing, or related field; MBA a plus.Hands-on experience & credentials with the Google Suite of Solutions (AdWords, Display Network, Google Tag Manager, Google Analytics, etc.), Facebook Business Manager, Social Networks, or other digital marketing, advertising, and enablement platforms.A drive to combine media campaign execution with analysis and strategic thinking.Familiarity with data visualization tools like Tableau and Salesforce Dashboards.A passion for a start-up environment and a strong belief that quickly testing, failing, and optimizing can lead to sustainable business results.
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