Lamar University - Beaumont
Associate Athletics Director - Marketing
Lamar University - Beaumont, Beaumont, Texas, us, 77726
FTE: 1.0
All potential candidates should read through the following details of this job with care before making an application.Position Type: StaffDepartment: Marketing & CommunicationsPosition Summary Information
About This Role:Lamar University is looking for an Associate Athletics Director – Marketing to join our team. In this role, you will oversee promoting and advertising Lamar University Athletics. You will oversee a team of full-time staff members, including the Assistant Director Athletics Marketing, a Graphic Designer, and student athletics marketing team. Your main responsibilities will include managing the Lamar University Athletics brand and licensing, creating and implementing advertising campaigns, and working with the ticket sales team and the Director of Marketing Communications to ensure a consistent branding and marketing strategy.What You’ll Do – Position Responsibilities:
Develop and implement marketing strategies to increase attendance, ticket revenue, and exposure for athletic events.Create annual marketing plans for intercollegiate athletics programs, focusing on enhancing the game day experience and attracting more fans.Oversee all aspects of marketing for home athletic events, including promotions, event scripting, and presentation.Manage advertising, social media, email marketing, and graphic design for the athletics department.Conduct community outreach to promote the Lamar University Athletics brand.Collaborate with corporate sales to ensure sponsorship agreements are fulfilled and explore community sponsorship opportunities.Delegate tasks to your team and provide oversight for the execution of annual plans and athletic events.Supervise a team of full-time staff members, graduate assistants, and student staff.Travel with teams for football and postseason games across various sports.Oversee the LU Mascot Program and act as the Athletics Liaison for LU Bands, Spirit Squads, and Student Engagement.Key Competencies:
Excellent written and verbal communication skills.Strong multitasking and prioritization abilities.Proactive and self-motivated, with the ability to work independently and collaboratively.Creative and innovative mindset with strong problem-solving skills.Team-oriented approach with a positive attitude.Proficiency in MS Office and familiarity with social networking sites.Physical Requirements:
Occasionally moves supplies and equipment up to 50 pounds.Job Conditions:
Indoor and outdoor tasks associated with athletics.Who We Are: Lamar University is an accessible global university for life-long learners with a passion for broad-based community engagement. As a vital contributor to the socioeconomic wellbeing and resilience of the Gulf Coast region, our expertise is recognized locally and beyond. Lamar University is home to more than 17,000 students and is among the fastest growing Texas colleges and universities.Benefits:
Life insuranceState of Texas Retirement plansTuition covered at 100% for employees, spouses and/or eligible dependents.Paid time off – vacation, sick, and holidays.Minimum Qualifications:
Bachelor’s degree in marketing, public relations, communication, sports management, or related field.3-5 years of related job experience.Two (2) to Three (3) years of experience in athletic marketing/fan experiences.Experience managing a team.Knowledge in creating marketing collateral and/or concepts for an athletic department.Knowledge of Adobe Creative Suite.Must be able to work flexible hours, including some evenings and weekends.A basic understanding of college athletics.EEO Statement: Lamar University is An Equal Opportunity Employer.Veteran's Preference Statement: Lamar University is proud to provide employment preference to veteran applicants in accordance with Texas 805 Government Code, Section 657.003.Security Sensitive Statement: This position is security-sensitive and thereby subject to the provisions of the Texas Education Code §51.215, which authorizes the employer to obtain criminal history record information.Salary: $58,739-$76,361Application Information: Posting Date: 07/23/2024Close Date: 10/23/2024Open Until Filled: NoSpecial Instructions: Required fields are indicated with an asterisk (*).
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All potential candidates should read through the following details of this job with care before making an application.Position Type: StaffDepartment: Marketing & CommunicationsPosition Summary Information
About This Role:Lamar University is looking for an Associate Athletics Director – Marketing to join our team. In this role, you will oversee promoting and advertising Lamar University Athletics. You will oversee a team of full-time staff members, including the Assistant Director Athletics Marketing, a Graphic Designer, and student athletics marketing team. Your main responsibilities will include managing the Lamar University Athletics brand and licensing, creating and implementing advertising campaigns, and working with the ticket sales team and the Director of Marketing Communications to ensure a consistent branding and marketing strategy.What You’ll Do – Position Responsibilities:
Develop and implement marketing strategies to increase attendance, ticket revenue, and exposure for athletic events.Create annual marketing plans for intercollegiate athletics programs, focusing on enhancing the game day experience and attracting more fans.Oversee all aspects of marketing for home athletic events, including promotions, event scripting, and presentation.Manage advertising, social media, email marketing, and graphic design for the athletics department.Conduct community outreach to promote the Lamar University Athletics brand.Collaborate with corporate sales to ensure sponsorship agreements are fulfilled and explore community sponsorship opportunities.Delegate tasks to your team and provide oversight for the execution of annual plans and athletic events.Supervise a team of full-time staff members, graduate assistants, and student staff.Travel with teams for football and postseason games across various sports.Oversee the LU Mascot Program and act as the Athletics Liaison for LU Bands, Spirit Squads, and Student Engagement.Key Competencies:
Excellent written and verbal communication skills.Strong multitasking and prioritization abilities.Proactive and self-motivated, with the ability to work independently and collaboratively.Creative and innovative mindset with strong problem-solving skills.Team-oriented approach with a positive attitude.Proficiency in MS Office and familiarity with social networking sites.Physical Requirements:
Occasionally moves supplies and equipment up to 50 pounds.Job Conditions:
Indoor and outdoor tasks associated with athletics.Who We Are: Lamar University is an accessible global university for life-long learners with a passion for broad-based community engagement. As a vital contributor to the socioeconomic wellbeing and resilience of the Gulf Coast region, our expertise is recognized locally and beyond. Lamar University is home to more than 17,000 students and is among the fastest growing Texas colleges and universities.Benefits:
Life insuranceState of Texas Retirement plansTuition covered at 100% for employees, spouses and/or eligible dependents.Paid time off – vacation, sick, and holidays.Minimum Qualifications:
Bachelor’s degree in marketing, public relations, communication, sports management, or related field.3-5 years of related job experience.Two (2) to Three (3) years of experience in athletic marketing/fan experiences.Experience managing a team.Knowledge in creating marketing collateral and/or concepts for an athletic department.Knowledge of Adobe Creative Suite.Must be able to work flexible hours, including some evenings and weekends.A basic understanding of college athletics.EEO Statement: Lamar University is An Equal Opportunity Employer.Veteran's Preference Statement: Lamar University is proud to provide employment preference to veteran applicants in accordance with Texas 805 Government Code, Section 657.003.Security Sensitive Statement: This position is security-sensitive and thereby subject to the provisions of the Texas Education Code §51.215, which authorizes the employer to obtain criminal history record information.Salary: $58,739-$76,361Application Information: Posting Date: 07/23/2024Close Date: 10/23/2024Open Until Filled: NoSpecial Instructions: Required fields are indicated with an asterisk (*).
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