Pumpkin
Senior Marketing Manager
Pumpkin, Long Island City, New York, United States, 11101
Pumpkin is looking for a passionate and experienced Senior Marketing Manager to spearhead our Veterinary Channel. In this role, you’ll be responsible for developing and executing a comprehensive marketing strategy to position Pumpkin as a trusted partner to veterinary hospitals and veterinary professionals.
Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.This will be a hybrid position, with a minimum requirement of 2-3 days a week in the New York City office.What You'll Do:
Develop a multi-channel marketing strategy, including both print and digital, to reach and engage pet owners through the help of veterinary hospitals across the countryCollaborate closely with a multi-disciplinary team from sales, design, product, and engineering, leading the end to end go-to-market strategy for all veterinary campaigns from market research, positioning, roadmap development, training, to launch strategiesUtilize data and qualitative feedback from veterinary hospitals and pet owners to uncover insights, identify opportunities, and iterate on campaigns with the goal of driving continuous improvementsAct as veterinary professionals’ biggest advocate through developing a deep understanding of their personas, pain points, and journeys, ensuring their needs are at the forefront of every decisionMonitor and report on veterinary marketing KPIs to stakeholders and leaders, fostering transparency and accountability while driving continuous improvementManage and negotiate pricing with vendors for print marketing assetsWhat We're Looking For:
7+ years of experience in B2B marketing, preferably within the healthcare or pet care industryDemonstrated understanding of multi-disciplinary marketing best practices with a proven track record developing and executing successful multi-channel marketing campaigns that drive lead generation and brand awarenessExtensive experience working with and launching marketing campaigns through a sales teamProven track records in leading cross-functional projects with exceptional communication and collaboration skills, effectively aligning stakeholders across cross-functional teams where teamwork and adaptability are paramountStrategic thinking abilities to translate high-level business objectives and pain points into actionable insightsAnalytical mindset with a data-driven approach to decision-making, proficient in leveraging metrics, KPIs, and user insights to inform product strategy and measure success with proficiency in marketing analytics toolsThrive in a dynamic, fast-paced environment where sharing ideas, embracing diverse perspectives, and adapting to changing priorities are essential for successGenuine passion for animals and a deep understanding of the bond between pets and their families. Your dedication to improving the lives of pets and their owners will be at the core of everything you do at PumpkinProficiency in marketing automation platformsBonus Points:
Strong understanding of the veterinary landscape and the challenges faced by veterinary practicesB2B2C ExperienceTrack record of working with designers and creating design briefs.Experience in the pet insurance or veterinary industryBenefits and Perks:
Comprehensive contributions to medical, dental and vision for colleagues and dependentsGenerous PTO and Paid Holidays401k with company matchPumpkin Insurance and preventative care for every pet in your familyThe opportunity to join a team where every team member has the autonomy and support they need to boss their role and make empowered decisionsPet Friendly Offices, Stocked Kitchens, Team Workouts, Team Outings and much more!The compensation for this position ranges from $102,000- $135,000 (annually). Compensation may vary outside the listed range, based on a number of factors including but not limited to location, qualifications, performance, skills, and experience. The compensation range listed is just one component of Pumpkin’s total compensation package for employees. Total compensation packages, depending on the position, may also include incentive compensation, discretionary bonuses, and other short or long-term incentives. If hired, employees will be in an ‘at-will position’ and Pumpkin reserves the right to modify compensation (as well as any other discretionary payment or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.Pumpkin's Core Values:
Pets Come First: Put what’s best for pets at the center of everything we doTrust the Pack: Help families make empowered pet care decisionsJump Fences: If there’s a will, there’s always a way over themShare Toys: Be generous with our gifts and amazing things will happenDig New Holes: Challenge conventions to create the future of pet health carePumpkin is proud to be an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other characteristic protected by federal, state or local laws.
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Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.This will be a hybrid position, with a minimum requirement of 2-3 days a week in the New York City office.What You'll Do:
Develop a multi-channel marketing strategy, including both print and digital, to reach and engage pet owners through the help of veterinary hospitals across the countryCollaborate closely with a multi-disciplinary team from sales, design, product, and engineering, leading the end to end go-to-market strategy for all veterinary campaigns from market research, positioning, roadmap development, training, to launch strategiesUtilize data and qualitative feedback from veterinary hospitals and pet owners to uncover insights, identify opportunities, and iterate on campaigns with the goal of driving continuous improvementsAct as veterinary professionals’ biggest advocate through developing a deep understanding of their personas, pain points, and journeys, ensuring their needs are at the forefront of every decisionMonitor and report on veterinary marketing KPIs to stakeholders and leaders, fostering transparency and accountability while driving continuous improvementManage and negotiate pricing with vendors for print marketing assetsWhat We're Looking For:
7+ years of experience in B2B marketing, preferably within the healthcare or pet care industryDemonstrated understanding of multi-disciplinary marketing best practices with a proven track record developing and executing successful multi-channel marketing campaigns that drive lead generation and brand awarenessExtensive experience working with and launching marketing campaigns through a sales teamProven track records in leading cross-functional projects with exceptional communication and collaboration skills, effectively aligning stakeholders across cross-functional teams where teamwork and adaptability are paramountStrategic thinking abilities to translate high-level business objectives and pain points into actionable insightsAnalytical mindset with a data-driven approach to decision-making, proficient in leveraging metrics, KPIs, and user insights to inform product strategy and measure success with proficiency in marketing analytics toolsThrive in a dynamic, fast-paced environment where sharing ideas, embracing diverse perspectives, and adapting to changing priorities are essential for successGenuine passion for animals and a deep understanding of the bond between pets and their families. Your dedication to improving the lives of pets and their owners will be at the core of everything you do at PumpkinProficiency in marketing automation platformsBonus Points:
Strong understanding of the veterinary landscape and the challenges faced by veterinary practicesB2B2C ExperienceTrack record of working with designers and creating design briefs.Experience in the pet insurance or veterinary industryBenefits and Perks:
Comprehensive contributions to medical, dental and vision for colleagues and dependentsGenerous PTO and Paid Holidays401k with company matchPumpkin Insurance and preventative care for every pet in your familyThe opportunity to join a team where every team member has the autonomy and support they need to boss their role and make empowered decisionsPet Friendly Offices, Stocked Kitchens, Team Workouts, Team Outings and much more!The compensation for this position ranges from $102,000- $135,000 (annually). Compensation may vary outside the listed range, based on a number of factors including but not limited to location, qualifications, performance, skills, and experience. The compensation range listed is just one component of Pumpkin’s total compensation package for employees. Total compensation packages, depending on the position, may also include incentive compensation, discretionary bonuses, and other short or long-term incentives. If hired, employees will be in an ‘at-will position’ and Pumpkin reserves the right to modify compensation (as well as any other discretionary payment or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.Pumpkin's Core Values:
Pets Come First: Put what’s best for pets at the center of everything we doTrust the Pack: Help families make empowered pet care decisionsJump Fences: If there’s a will, there’s always a way over themShare Toys: Be generous with our gifts and amazing things will happenDig New Holes: Challenge conventions to create the future of pet health carePumpkin is proud to be an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other characteristic protected by federal, state or local laws.
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