The Farmer's Dog
Director of Media, Video & Audio
The Farmer's Dog, Long Island City, New York, United States, 11101
Who We Are
Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding.The Farmer’s Dog is the fastest growing pet health service company in the US, born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We’re starting by radically improving the $100 billion pet food market, replacing bulk bags of highly-processed pellets with a personalized subscription service that sends healthy, freshly-made dog food, balanced by top veterinary nutritionists, directly to customers’ doors.To date, The Farmer’s Dog has delivered hundreds of millions of meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to our customers, health to their companions, and much-needed change to the way people feed and care for their pets.#LongLiveDogsWhat We Stand For and Where You'll Come In We have big ambitions; our mission is to give dog lovers true peace of mind by helping them do the best for their dogs. We’re looking for a highly innovative, strategic, and principles-driven Director of Media, Video & Audio to lead our Video and Offline efforts for The Farmer’s Dog.The Director of Media, Video & Audio plays a vital role in our mission by ensuring our investments in Big Screen Video (TV and CTV), Audio (Radio, Podcast and Streaming), Print (Direct Mail and Inserts), and OOH (Out of Home) drive measurable and sustainable long-term growth for The Farmer’s Dog. Reporting into our Head of Media, your job will be to use all resources at your disposal to significantly innovate and scale our large, cross-channel broadcasting media program.What Your Work Will Entail:
Lead and develop a high-impact team responsible for scaling and improving our Big Screen Video, Audio, Print and OOH channel performance.Drive sustainable scale of Broadcast media, ensuring we invest responsibly across Linear TV, CTV, and Audio channels.Bring thought-leadership to the department overall.Champion a thorough experimentation culture within your function.Build a data-driven and high decision-quality culture.Own our tooling – evolve the tools that enable us to achieve our mission faster.Manage any relevant third-party relationships and contracts.We're Excited About You Because
You have demonstrated your ability to build, negotiate, and manage Linear TV and CTV broadcast budgets at scale.You are an exceptional people manager.You lead through others.A highly analytical background with clear examples of opportunity identification.You are a maximizer.You thrive in high pressure, high stakes environments.You’re not afraid to disagree, and can admit when you were wrong.You are skeptical and continuously peek around corners.About The Growth Team We have five principles that describe our approach:Holistic thinking:
We know that nothing exists in a silo.Disciplined prioritization:
We need to bring perspective, clarity and guidance to the team.Data-driven decision-making:
We use first principles and are skeptical.Proactive collaboration:
We build vast common knowledge and encourage synchronous work.Execute for impact:
We are responsible for the growth of the business and the perception of our brand.Office Guidelines The office is open Monday through Friday. We ask all team members to be in office a minimum of 2-3 days a week.Our DEI Philosophy: Our company’s mission is rooted in genuine care for dogs and for the people who love them. We are committed to hiring and supporting a diverse workforce.A Few of Our Best Benefits
Market-competitive compensation and equity packagesComprehensive Healthcare, Dental, and Vision12 week paid parental leaveCompetitive 401k plan with company matchFlexible paid time off policyDiscounted fresh food for your pupYour pet interrupting video calls is now a feature, not a bugFor this role the anticipated hiring base compensation range is $190,000 - $205,000 USD Annual and the compensation offered will include a robust market competitive package of base and equity.Equal Employment Opportunity StatementThe Farmer's Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring.
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Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding.The Farmer’s Dog is the fastest growing pet health service company in the US, born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We’re starting by radically improving the $100 billion pet food market, replacing bulk bags of highly-processed pellets with a personalized subscription service that sends healthy, freshly-made dog food, balanced by top veterinary nutritionists, directly to customers’ doors.To date, The Farmer’s Dog has delivered hundreds of millions of meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to our customers, health to their companions, and much-needed change to the way people feed and care for their pets.#LongLiveDogsWhat We Stand For and Where You'll Come In We have big ambitions; our mission is to give dog lovers true peace of mind by helping them do the best for their dogs. We’re looking for a highly innovative, strategic, and principles-driven Director of Media, Video & Audio to lead our Video and Offline efforts for The Farmer’s Dog.The Director of Media, Video & Audio plays a vital role in our mission by ensuring our investments in Big Screen Video (TV and CTV), Audio (Radio, Podcast and Streaming), Print (Direct Mail and Inserts), and OOH (Out of Home) drive measurable and sustainable long-term growth for The Farmer’s Dog. Reporting into our Head of Media, your job will be to use all resources at your disposal to significantly innovate and scale our large, cross-channel broadcasting media program.What Your Work Will Entail:
Lead and develop a high-impact team responsible for scaling and improving our Big Screen Video, Audio, Print and OOH channel performance.Drive sustainable scale of Broadcast media, ensuring we invest responsibly across Linear TV, CTV, and Audio channels.Bring thought-leadership to the department overall.Champion a thorough experimentation culture within your function.Build a data-driven and high decision-quality culture.Own our tooling – evolve the tools that enable us to achieve our mission faster.Manage any relevant third-party relationships and contracts.We're Excited About You Because
You have demonstrated your ability to build, negotiate, and manage Linear TV and CTV broadcast budgets at scale.You are an exceptional people manager.You lead through others.A highly analytical background with clear examples of opportunity identification.You are a maximizer.You thrive in high pressure, high stakes environments.You’re not afraid to disagree, and can admit when you were wrong.You are skeptical and continuously peek around corners.About The Growth Team We have five principles that describe our approach:Holistic thinking:
We know that nothing exists in a silo.Disciplined prioritization:
We need to bring perspective, clarity and guidance to the team.Data-driven decision-making:
We use first principles and are skeptical.Proactive collaboration:
We build vast common knowledge and encourage synchronous work.Execute for impact:
We are responsible for the growth of the business and the perception of our brand.Office Guidelines The office is open Monday through Friday. We ask all team members to be in office a minimum of 2-3 days a week.Our DEI Philosophy: Our company’s mission is rooted in genuine care for dogs and for the people who love them. We are committed to hiring and supporting a diverse workforce.A Few of Our Best Benefits
Market-competitive compensation and equity packagesComprehensive Healthcare, Dental, and Vision12 week paid parental leaveCompetitive 401k plan with company matchFlexible paid time off policyDiscounted fresh food for your pupYour pet interrupting video calls is now a feature, not a bugFor this role the anticipated hiring base compensation range is $190,000 - $205,000 USD Annual and the compensation offered will include a robust market competitive package of base and equity.Equal Employment Opportunity StatementThe Farmer's Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring.
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