Workday
Mid Enterprise Marketing Manager
Workday, Pleasanton, California, United States, 94566
Your work days are brighter here.At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. A culture driven by our value of putting our people first is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is essential for success in business. We look after our people, communities, and the planet while still being profitable. Inspired to make a brighter work day for all? Bring your brightest version of you and have a brighter work day here.About the TeamAt Workday, we bring best-in-class finance, HR, planning, and analytics together, giving organizations of all sizes the power to adapt. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work. The Workday experience combines our culture, core values, company meetings, recognition programs, and most importantly, our people.About the RoleWorkday is seeking a dynamic and strategic Mid-Enterprise Marketing Manager to lead our marketing efforts targeting mid-enterprise companies across various industries. This role will be a critical partner to our sales team, ensuring alignment with sales priorities, developing revenue-driven marketing strategies, and creating a comprehensive plan to capture market share and grow our customer base. The Manager will spearhead initiatives to generate awareness, demand, and pipeline growth by applying a variety of marketing vehicles and tactics.Key Responsibilities:Strategic Alignment:
Partner closely with sales leadership to understand go-to-market (G2M) priorities and develop a comprehensive marketing plan that aligns with these priorities.
Program Development:
Lead the planning and execution of integrated marketing programs, including demand generation, reputation management, engagement, and enablement programs tailored to mid-enterprise companies.
Content and Messaging:
Collaborate with solution marketing to develop and refine messaging, content, and stories that resonate with key decision-makers and influencers.
Cross-Functional Collaboration:
Work with teams, including digital marketing, creative services, customer advocacy, demand generation, and paid media, to optimize the marketing mix across channels and drive pipeline conversion.
Program Management:
Oversee the creation and execution of marketing programs, ensuring effectiveness and goal attainment.
Budget Management:
Manage and monitor program spend, ensuring budget decisions are optimized to meet targets.
Data-Driven Decision Making:
Analyze program results and performance trends, providing recommendations for optimization.
Stakeholder Communication:
Present key programs and assets to internal partners and coordinate efforts with external partners.
About YouBasic Qualifications:3-5 years of integrated marketing experience in the B2B software industry, focusing on demand generation and field marketing programs.Proven track record of implementing integrated marketing programs on both strategic and tactical levels.Experience working directly with sales leadership to build and manage a pipeline.Strong ability to work across groups and achieve results with internal and external constituents.Other Qualifications:Excellent verbal and written communication skills.Strong problem-solving and critical thinking abilities.Client-service approach with a passion for solving challenges.Proven ability to multitask and manage multiple projects in a fast-paced environment.Experience running and managing a regional budget independently.Proficiency in marketing tools such as Salesforce, Marketo, Tableau, Demandbase, Drift, Integrate, Workfront, and Highspot.Creative problem solver who brings new ideas to the table.Team player focused on collective success.Strong initiative and a "can-do" attitude.Workday Pay Transparency StatementThe annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. This role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process.Primary Location: USA.CA.Pleasanton
Scroll down to find an indepth overview of this job, and what is expected of candidates Make an application by clicking on the Apply button.Primary Location Base Pay Range: $108,000 USD - $162,000 USDAdditional US Location(s) Base Pay Range: $91,200 USD - $162,000 USDOur Approach to Flexible WorkWith Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections and maintain a strong community. We know that flexibility can take shape in many ways, so we simply spend at least half (50%) of our time each quarter in the office or in the field.Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
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Partner closely with sales leadership to understand go-to-market (G2M) priorities and develop a comprehensive marketing plan that aligns with these priorities.
Program Development:
Lead the planning and execution of integrated marketing programs, including demand generation, reputation management, engagement, and enablement programs tailored to mid-enterprise companies.
Content and Messaging:
Collaborate with solution marketing to develop and refine messaging, content, and stories that resonate with key decision-makers and influencers.
Cross-Functional Collaboration:
Work with teams, including digital marketing, creative services, customer advocacy, demand generation, and paid media, to optimize the marketing mix across channels and drive pipeline conversion.
Program Management:
Oversee the creation and execution of marketing programs, ensuring effectiveness and goal attainment.
Budget Management:
Manage and monitor program spend, ensuring budget decisions are optimized to meet targets.
Data-Driven Decision Making:
Analyze program results and performance trends, providing recommendations for optimization.
Stakeholder Communication:
Present key programs and assets to internal partners and coordinate efforts with external partners.
About YouBasic Qualifications:3-5 years of integrated marketing experience in the B2B software industry, focusing on demand generation and field marketing programs.Proven track record of implementing integrated marketing programs on both strategic and tactical levels.Experience working directly with sales leadership to build and manage a pipeline.Strong ability to work across groups and achieve results with internal and external constituents.Other Qualifications:Excellent verbal and written communication skills.Strong problem-solving and critical thinking abilities.Client-service approach with a passion for solving challenges.Proven ability to multitask and manage multiple projects in a fast-paced environment.Experience running and managing a regional budget independently.Proficiency in marketing tools such as Salesforce, Marketo, Tableau, Demandbase, Drift, Integrate, Workfront, and Highspot.Creative problem solver who brings new ideas to the table.Team player focused on collective success.Strong initiative and a "can-do" attitude.Workday Pay Transparency StatementThe annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. This role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process.Primary Location: USA.CA.Pleasanton
Scroll down to find an indepth overview of this job, and what is expected of candidates Make an application by clicking on the Apply button.Primary Location Base Pay Range: $108,000 USD - $162,000 USDAdditional US Location(s) Base Pay Range: $91,200 USD - $162,000 USDOur Approach to Flexible WorkWith Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections and maintain a strong community. We know that flexibility can take shape in many ways, so we simply spend at least half (50%) of our time each quarter in the office or in the field.Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
#J-18808-Ljbffr