Hub Technology Group
Digital Marketing Specialist
Hub Technology Group, Boston, Massachusetts, United States, 02298
Digital Marketing Specialist
Hybrid
2-3 days on site in Boston
4 month+ Contract with extensions - Local W2 Only
Digital Marketing Specialist will be responsible for; E-Mail Marketing, Database Marketing, Website and Social Media Support as well as Reporting and Performance Measurement.
E-mail Marketing:
o Responsible for building outbound broadcast e-mails
o Update automated email campaigns with session information and new content
o Manage the departments e-mail marketing calendar
Database Marketing:
o Filter and export segmented lists from the Salesforce for targeted marketing
Website Maintenance:
o Serve as the principal website content editor, working in the Drupal 8 CMS to create new pages and update existing program pages
o Serve as the organizations point-of-contact to post updated program info
o Maintain the Social Media accounts (Facebook, Twitter, LinkedIn) and post organic content through Hootesuite
Reporting and Performance Measurement
Suggested Experience
2+ years of experience with similar digital marketing responsibilities
Bachelors Degree
Proficiency in all aspects of CRM platforms, e-mail marketing, and social media
Basic knowledge of HTML
Experience drafting and editing copy for electronic communications
Hybrid
2-3 days on site in Boston
4 month+ Contract with extensions - Local W2 Only
Digital Marketing Specialist will be responsible for; E-Mail Marketing, Database Marketing, Website and Social Media Support as well as Reporting and Performance Measurement.
E-mail Marketing:
o Responsible for building outbound broadcast e-mails
o Update automated email campaigns with session information and new content
o Manage the departments e-mail marketing calendar
Database Marketing:
o Filter and export segmented lists from the Salesforce for targeted marketing
Website Maintenance:
o Serve as the principal website content editor, working in the Drupal 8 CMS to create new pages and update existing program pages
o Serve as the organizations point-of-contact to post updated program info
o Maintain the Social Media accounts (Facebook, Twitter, LinkedIn) and post organic content through Hootesuite
Reporting and Performance Measurement
Suggested Experience
2+ years of experience with similar digital marketing responsibilities
Bachelors Degree
Proficiency in all aspects of CRM platforms, e-mail marketing, and social media
Basic knowledge of HTML
Experience drafting and editing copy for electronic communications