Senior Specialist, Media Relations_

Senior Specialist, Media RelationsBrand: Bath & Body WorksLocation: Reynoldsburg, OH, USLocation Type: RemoteJob ID: 04CJBJob Area: MarketingEmployment type: Full-timePay Range: $81,000.00 – $105,000.00DescriptionAt Bath & Body Works, everyone belongs. We are committed to creating a diverse, equitable and inclusive culture focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing diverse talent where our associate population is as diverse as the communities we serve, live and work. In addition, we work to improve our communities and our planet in a way that will make us proud for years to come because we believe the world is a brighter, happier place when everyone has access to the things that make them happy.SummaryAs the Media Relations Senior Specialist, you will be responsible for developing and fostering Bath & Body Works’ relationships with various media and journalists. You will implement comprehensive media relations strategies to effectively communicate our key messages, initiatives and accomplishments to build and maintain a positive public image for our company.Responsibilities+ Implement media relations strategies aligned with Bath & Body Works’ goals and objectives.+ Cultivate and maintain strong relationships with journalists, editors, bloggers and other media professionals across print, broadcast and digital platforms.+ Proactively pitch stories, press releases and other media materials to secure coverage in target media outlets.+ Serve as a primary point of contact for media inquiries and interview requests, coordinating responses and spokesperson availability as needed.+ Monitor media coverage and industry trends, providing timely updates and insights to internal stakeholders.+ Conceptualize and develop written media materials, including fact sheets, press releases and pitches.+ Support ongoing sampling initiatives and product request fulfillment.+ Collaborate with cross-functional teams, including Comms Planning, Integrated Marketing & Media and functional expert teams to ensure consistent messaging and alignment across all channels.+ Support the planning and execution of press events, conferences and media tours to generate publicity and raise awareness of the company’s initiatives.+ Minimal to moderate travel required.+ Other duties as assigned.Qualifications+ 3-5 years of proven experience in media relations, public relations or corporate communications, preferably within retail, beauty or home/lifestyle.+ Strong relationships with media and demonstrated success in securing media coverage.+ Excellent written and verbal communication skills, with the ability to craft compelling messages and narratives.+ Exceptional organizational and project management skills, with the ability to multitask and meet deadlines in a fast-paced environment.+ Proficiency in media monitoring and analytics tools.+ Creative thinker with a passion for storytelling and driving brand awareness.+ Crisis management experience is a plus.Education+ Bachelor’s Degree in Public Relations and/or Communications; experience in adjacent fields such as beauty, consumer goods, fashion or retail a plus.Core Competencies+ Lead with Curiosity & Humility+ Build High Performing Teams for Today & Tomorrow+ Influence & Inspire with Vision & Purpose+ Observe, Engage & Connect+ Strive to Achieve Operational Excellence+ Deliver Business ResultsBenefitsWe invite you to join Gingham Nation, where we invest in our associates through competitive compensation, benefits, and development opportunities, so they can continue to be their best at work, at home, and in their communities. Benefits offered to our eligible associates include a no cost mental health and well-being program, health coverage with a variety of plans to choose from, flexible and affordable saving programs, paid time off and a merchandise discount. Visit bbwbenefits.com for details.The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.We are an equal opportunity and affirmative action employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.Application window will close when all role(s) are filled.