Influencer Specialist_

Influencer SpecialistBrand: Bath & Body WorksLocation: Reynoldsburg, OH, USLocation Type: HybridJob ID: 04D0OJob Area: MarketingEmployment type: Full-timeDescriptionAt Bath & Body Works, everyone belongs. We are committed to creating a diverse, equitable and inclusive culture focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing diverse talent where our associate population is as diverse as the communities we serve, live and work. In addition, we work to improve our communities and our planet in a way that will make us proud for years to come because we believe the world is a brighter, happier place when everyone has access to the things that make them happy.SummaryThe Specialist of Marketing Influencer Strategy role supports development and execution of Bath & Body Works’ influencer and partnership strategic initiatives. They will partner with the team’s leader to build relationships with agencies and talent, as well as internal stakeholders to ensure seamless integration of partnership strategies into omni campaign execution. They will be responsible for developing and implementing programs that increase the reach and awareness of the brand, build credibility and ultimately insert the company into cultural conversation through increased relevance.Responsibilities+ Develop omni Influencer strategies to inform execution of creative/channel briefs to effectively support key brand / business goals and priorities+ Identify and prioritize strategic partnership priorities for a given season/brand initiative to integrate into Brand Strategy annual plans+ Key partner to support agency/vendor integration and enable execution of programs+ Support on-going Influencer strategy development and program execution capabilities, including but not limited to: Contracting process in partnership with Legal and procurement (LSI); Influencer identification, vetting and roster recommendation; Vendor setup and payment in collaboration with Finance; Coordination of sampling initiatives + elevated mailings to talent, inclusive of securing product;+ Drive content management and approval process; Support brief development+ Maintains key documents, trackers, status sheets and assets for the influencer team and ongoing programs+ Coordinates with cross-functional teams (Brand Strategy, Integrated Marketing & Media, Creative) to ensure content integration to support key initiatives and brand priorities+ Partner with Analytics, Social and Performance teams to monitor effectiveness of Influencer content across owned and partner platforms; optimize strategies based on results+ Keeps abreast of emerging trends and technologies in social media and the influencer ecosystem to implement innovative, creative approaches to ongoing campaigns+ Manages and conducts bi-annual influencer content audit to ensure FTC compliance+ Other duties as assignedQualifications+ 2-4 years of marketing experience in-house or at an agency with a focus on marketing, social or influencer strategy+ Experience working in beauty, consumer goods, fashion or retail industries preferred+ Strong teammate and positive, proactive attitude with great interpersonal and relationship-building skills; ability to brief senior leaders, foster relationships with internal and external partners, talent and agencies, representing the brand in all facets of negotiation, development and execution+ Attention to detail with strong written and verbal communication skills required with experience in presentation development and visual storytelling+ Ability to think critically, curiously, strategically and innovatively, and change course if necessary, to achieve desired results+ Proficient in Microsoft Office: Powerpoint, Excel and Outlook with an in-depth knowledge of influencer management and analytics tools (ie Klear, Meltwater)+ Education: Bachelor’s Degree in Marketing or related field preferredCore Competencies+ Lead with Curiosity & Humility+ Build High Performing Teams for Today & Tomorrow+ Influence & Inspire with Vision & Purpose+ Observe, Engage & Connect+ Strive to Achieve Operational Excellence+ Deliver business resultsBenefitsWe invite you to join Gingham Nation, where we invest in our associates through competitive compensation, benefits, and development opportunities, so they can continue to be their best at work, at home, and in their communities. Benefits offered to our eligible associates include a no cost mental health and well-being program, health coverage with a variety of plans to choose from, flexible and affordable saving programs, paid time off and a merchandise discount. Visitbbwbenefits.com (athandbodyworks.com/en/about-us/benefits/) for details.The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance In Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance.We are an equal opportunity and affirmative action employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.Application window will close when all role(s) are filled.