Principal Content Designer_

OverviewTaxes, finances, and fun. Yup, they can all coexist.Where? At the intersection of design and content, right here in Intuit’s Consumer Group. We design with words. We simplify the complex. We love what we do.How? We have real conversations with actual customers. Then we craft conversations for millions of people to see. We're the voice of TurboTax. Together with our world-class design partners, we create award-winning experiences that delight customers.Join the brand and marketing team and help us create the best front-door experiences for our customers. See your work come to life on the TurboTax homepage, landing pages, and the product onboarding experience.What you'll bringYou have experience creating concepts and content for website UI. You get messaging, A/B tests, landing pages, conversation mapping, building dynamic customer flows, and more. While solving customer problems you also drive revenue and conversion for the business. You design the best copy for every execution. You can quickly master and apply the TurboTax tone, style, structure, and voice, and advocate for it effectively. You consider usage, space, strategy, media, and brand.You want to collaborate with product designers, researchers, product managers, and other content designers. You like a high-intensity, productive, deadline-driven environment. You’re not fazed by millions of customers interacting with your work. You want to know what’s working and what’s not so you can iterate for better results.You can think strategically and masterfully articulate your thinking and your design choices. You embrace AI and understand how to leverage it to amplify and accelerate your contributions.+ Strong strategic mindset that allows you to collaborate effectively with partners and contribute beyond just the words on the page+ Demonstrated experience with web writing for e-commerce sites (Agency experience a plus)+ Familiarity with generative AI and how it can be applied to increase efficiency and scale the content function.+ Strong conceptual, marketing, and writing skills+ Experience with A/B testing and how to use it to drive improved page performance+ Ability to grasp technical concepts and quickly get up to speed on our platform and how it impacts your designs+ Ability to quickly familiarize with brand goals and integrate into actionable copy+ Ability to self-manage many high-level projects and work within tight deadlines+ Ability to generate, articulate and present creative concepts and strategies to peers as well as internal constituents+ Comfortable receiving, responding to, and incorporating feedback+ Ability to understand and adhere to an existing and evolving design system+ Good understanding of SEO and how/when to apply it+ Ability to understand and apply business data and analytics to your work and use it to influence your creative decisions+ Familiarity with Figma a plus+ Bachelor’s degree or commensurate experience. Equivalent experience will be considered+ 7-8+ years industry experienceHow you will lead+ Establish yourself as a thought leader in content strategy; influence, mentor, and guide other content designers to deliver the best work of their lives+ Translate business needs into clear, engaging, actionable copy for A/B web page tests, onboarding and product flows, and other web properties+ Work collaboratively with product managers to solve customer problems by leveraging data, customer insights, and industry best practices+ Work with internal and external resources to ensure copy and design work in concert to deliver against the business requirements and create the best user experience+ Research, conceptualize, write, proofread, and edit copy+ Handle special projects as needed+ Understand sitemaps, wireframes, conversation mapping, and other similar documents and write to their needs+ Understand web and app production and process+ Ensure copy is compliant with published style and legal guidelines+ Deliver on deadline in a fast-paced environment+ Participate in the broader design and content communities at Intuit and influence across business unitsEOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.