SPECTRUM BRANDS INC
Sr. Director Digital Media
SPECTRUM BRANDS INC, Middleton, Wisconsin, United States, 53562
JOB REQUIREMENTS
Do not pass up this chance, apply quickly if your experience and skills match what is in the following description.
Division Information: Spectrum Brands' global enabling functions, including Finance, Legal, IT, Human Resources, Supply Chain, and Commercial Operations, provide enterprise-wide strategy, structure, and common processes to deliver the knowledge and expertise that helps our businesses grow. Enabling functions may operate as a center-led global team, providing a central strategy, structure, and standards; or as business partner teams, with resources embedded within the businesses to deliver business unit-specific results.
Job Summary:
The Senior Director, Digital Media is responsible for developing, implementing, and managing paid media campaigns that promote brands from the Pet and Home and Garden business units within Spectrum Brands. This role works closely with multifunctional teams such as brand marketing, content development, regulatory, eCommerce sales, and external agencies with a mission to engage target consumers and influence consideration and purchase through a full funnel communication strategy across all channels.
He/she will play a role in the inception of the brand goals and objectives to media strategy development, execution, and measurement/optimization for all paid media campaigns. Reporting to the VP of Commercial Operations, a centralized enabling function at Spectrum Brands, the Sr. Director, Digital Media is a member of the Commercial Operations Leadership team and will develop the 3-year strategy for both business units, collaborate with functional peers in executing the annual strategy, and talent development for the cross-functional team.
This role will manage a team of media analysts and managers plus any dedicated agency across paid digital channels, including SEM, social, content syndication, display, and video. Four distinct functions will report into this role:
Retail Channel Media
All other Channel Media (TV, STV/CTV, Audio, Social, DSP and Search)
Connection Strategy
Media Measurement & Effectiveness
Key success measures:
Allocate and measure ROI against the digital media budget globally.
Translate BU business and marketing goals into a full funnel paid marketing strategy and media plan across channels, including SEM.
APPLICATION INSTRUCTIONS:
Apply Online: ipc.us/t/1C0AB942592F4A86
#J-18808-Ljbffr
Do not pass up this chance, apply quickly if your experience and skills match what is in the following description.
Division Information: Spectrum Brands' global enabling functions, including Finance, Legal, IT, Human Resources, Supply Chain, and Commercial Operations, provide enterprise-wide strategy, structure, and common processes to deliver the knowledge and expertise that helps our businesses grow. Enabling functions may operate as a center-led global team, providing a central strategy, structure, and standards; or as business partner teams, with resources embedded within the businesses to deliver business unit-specific results.
Job Summary:
The Senior Director, Digital Media is responsible for developing, implementing, and managing paid media campaigns that promote brands from the Pet and Home and Garden business units within Spectrum Brands. This role works closely with multifunctional teams such as brand marketing, content development, regulatory, eCommerce sales, and external agencies with a mission to engage target consumers and influence consideration and purchase through a full funnel communication strategy across all channels.
He/she will play a role in the inception of the brand goals and objectives to media strategy development, execution, and measurement/optimization for all paid media campaigns. Reporting to the VP of Commercial Operations, a centralized enabling function at Spectrum Brands, the Sr. Director, Digital Media is a member of the Commercial Operations Leadership team and will develop the 3-year strategy for both business units, collaborate with functional peers in executing the annual strategy, and talent development for the cross-functional team.
This role will manage a team of media analysts and managers plus any dedicated agency across paid digital channels, including SEM, social, content syndication, display, and video. Four distinct functions will report into this role:
Retail Channel Media
All other Channel Media (TV, STV/CTV, Audio, Social, DSP and Search)
Connection Strategy
Media Measurement & Effectiveness
Key success measures:
Allocate and measure ROI against the digital media budget globally.
Translate BU business and marketing goals into a full funnel paid marketing strategy and media plan across channels, including SEM.
APPLICATION INSTRUCTIONS:
Apply Online: ipc.us/t/1C0AB942592F4A86
#J-18808-Ljbffr