Censys
Senior Search Marketing Manager
Censys, Seattle, Washington, us, 98127
At Censys, our mission is to bring internet visibility and intelligence to the world’s security teams. Our platform not only identifies potential threats, but provides actionable insights and enables proactive defense strategies. Founded by researchers and practitioners, we are deeply committed to the quality, trustworthiness, and transparency of our data and results. As our own strongest critics, we continuously innovate to better understand the Internet and empower our customers with the visibility they need to succeed.
Is this the next step in your career Find out if you are the right candidate by reading through the complete overview below.Role Summary:
In this role, you will report to the Senior Director of Demand Generation. You will spearhead the development and execution of comprehensive SEM and SEO strategies aimed at driving qualified traffic, increasing pipeline, and scaling revenue. You will collaborate closely with Content, Demand Generation, Sales Development, and Marketing Ops teams to ensure optimum campaign integration and orchestration across all digital marketing initiatives. You will be responsible for shaping our search marketing strategy to support and enhance the sales objectives.
What You’ll Do:
You will own the global budget, strategy, and execution of digital advertising across Search, Social, Display, Video, Podcast, etc.
Execute digital campaigns and manage day-to-day performance including keyword research, targeting, bidding, and measurement.
Own contribution goals for how digital campaigns source and accelerate pipeline and revenue.
Own and manage our website strategy, including SEO, conversion optimization, customer journey, referrals, and backlinks.
Analyze complex dynamics and report across all of our digital channels to regularly assess impact on business goals and make appropriate changes.
Aggressively analyze market data, track competitors, and pursue opportunities that maximize the growth of your channels while minimizing CAC.
Own your quarterly/annual roadmap by balancing risks and safe bets.
Work closely with Marketing Ops on data pipelines, campaign-level revenue reporting, and web development processes.
Partner with the DG team to execute ABM campaigns on our target accounts within upmarket segments everywhere they go on the digital web.
Align with creative and content teams on best-fit content for the audience, product positioning, and the post-click experience.
Partner with the SDR team to optimize the process, increase enablement, and achieve sales-qualified opportunity quotas.
What You’ll Bring:
5+ years of experience in performance marketing, focused on Google Digital Ad campaigns, LinkedIn, and 6Sense campaigns in the B2B space at a brand or agency.
Proven track record of successfully scaling B2B Digital Ad Campaign, meeting both spend and CAC targets.
Ability to tie advertising spend & performance to sales pipeline results.
An owner's mindset - you don't shy away from the hard stuff, and dig in to the gritty details to get to the bottom of problems.
Passionate about data storytelling to drive insightful communication within a performance marketing team, and with analytics and creative partners.
Strong understanding of digital marketing funnels, channels and KPIs like CTR, CVR, CPM, CPA, CAC, and Site visits and duration, Backlink Volume, Referral volumes.
Deep understanding of martech, especially 6Sense audience building.
Experience with mobile first channels outside of Google (Meta, TikTok & Ad Networks).
Bonus Points:
At least 4 years of digital advertising experience, ideally for a SaaS or B2B business.
Experience at a B2B Cybersecurity company is a plus!
Experience directly managing external agencies and consultants is a plus.
Our target salary range for this role is between $114,000 USD and $160,000 USD + bonus eligibility and equity.
In addition to our great compensation package, our benefits are effective on day one and include but are not limited to: 401k match, health, vision, dental, and more!
Our roots are in Ann Arbor, Michigan with location hubs in Seattle, the Bay Area, and Washington D.C. Our innovation is fueled by the team’s global perspectives and diverse backgrounds. For this role, we are looking for candidates based in Ann Arbor, Seattle, the Bay Area, or Washington D.C.
Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they feel they meet every qualification. At Censys we are dedicated to building a diverse, inclusive, and authentic workplace - so if you're excited about this role but your past experience doesn't align perfectly with every listed requirement in the job description, we encourage you to apply anyway. You may be exactly who we need to fill this role or others!
We value diversity and are committed to creating an inclusive environment for all employees. Censys is an equal-opportunity employer.
#J-18808-Ljbffr
Is this the next step in your career Find out if you are the right candidate by reading through the complete overview below.Role Summary:
In this role, you will report to the Senior Director of Demand Generation. You will spearhead the development and execution of comprehensive SEM and SEO strategies aimed at driving qualified traffic, increasing pipeline, and scaling revenue. You will collaborate closely with Content, Demand Generation, Sales Development, and Marketing Ops teams to ensure optimum campaign integration and orchestration across all digital marketing initiatives. You will be responsible for shaping our search marketing strategy to support and enhance the sales objectives.
What You’ll Do:
You will own the global budget, strategy, and execution of digital advertising across Search, Social, Display, Video, Podcast, etc.
Execute digital campaigns and manage day-to-day performance including keyword research, targeting, bidding, and measurement.
Own contribution goals for how digital campaigns source and accelerate pipeline and revenue.
Own and manage our website strategy, including SEO, conversion optimization, customer journey, referrals, and backlinks.
Analyze complex dynamics and report across all of our digital channels to regularly assess impact on business goals and make appropriate changes.
Aggressively analyze market data, track competitors, and pursue opportunities that maximize the growth of your channels while minimizing CAC.
Own your quarterly/annual roadmap by balancing risks and safe bets.
Work closely with Marketing Ops on data pipelines, campaign-level revenue reporting, and web development processes.
Partner with the DG team to execute ABM campaigns on our target accounts within upmarket segments everywhere they go on the digital web.
Align with creative and content teams on best-fit content for the audience, product positioning, and the post-click experience.
Partner with the SDR team to optimize the process, increase enablement, and achieve sales-qualified opportunity quotas.
What You’ll Bring:
5+ years of experience in performance marketing, focused on Google Digital Ad campaigns, LinkedIn, and 6Sense campaigns in the B2B space at a brand or agency.
Proven track record of successfully scaling B2B Digital Ad Campaign, meeting both spend and CAC targets.
Ability to tie advertising spend & performance to sales pipeline results.
An owner's mindset - you don't shy away from the hard stuff, and dig in to the gritty details to get to the bottom of problems.
Passionate about data storytelling to drive insightful communication within a performance marketing team, and with analytics and creative partners.
Strong understanding of digital marketing funnels, channels and KPIs like CTR, CVR, CPM, CPA, CAC, and Site visits and duration, Backlink Volume, Referral volumes.
Deep understanding of martech, especially 6Sense audience building.
Experience with mobile first channels outside of Google (Meta, TikTok & Ad Networks).
Bonus Points:
At least 4 years of digital advertising experience, ideally for a SaaS or B2B business.
Experience at a B2B Cybersecurity company is a plus!
Experience directly managing external agencies and consultants is a plus.
Our target salary range for this role is between $114,000 USD and $160,000 USD + bonus eligibility and equity.
In addition to our great compensation package, our benefits are effective on day one and include but are not limited to: 401k match, health, vision, dental, and more!
Our roots are in Ann Arbor, Michigan with location hubs in Seattle, the Bay Area, and Washington D.C. Our innovation is fueled by the team’s global perspectives and diverse backgrounds. For this role, we are looking for candidates based in Ann Arbor, Seattle, the Bay Area, or Washington D.C.
Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they feel they meet every qualification. At Censys we are dedicated to building a diverse, inclusive, and authentic workplace - so if you're excited about this role but your past experience doesn't align perfectly with every listed requirement in the job description, we encourage you to apply anyway. You may be exactly who we need to fill this role or others!
We value diversity and are committed to creating an inclusive environment for all employees. Censys is an equal-opportunity employer.
#J-18808-Ljbffr