Netradyne
Vice President of Growth Marketing
Netradyne, San Diego, California, United States, 92154
Netradyne
harnesses the power of Computer Vision and Edge Computing to revolutionize the modern-day transportation ecosystem. We are a leader in fleet safety solutions. With growth exceeding 4x year over year, our solution is quickly being recognized as a significant disruptive technology. Our team is growing, and we need forward-thinking, uncompromising, competitive team members to continue to facilitate our growth.
You can get further details about the nature of this opening, and what is expected from applicants, by reading the below.The Position:The Vice President of Growth Marketing will lead Netradyne's team of highly-skilled demand generation specialists focusing on integrated campaigns, paid media, organic traffic generation, content strategy, community & social, CRO (web design & development), and full-funnel digital marketing. This person will own the biggest opportunity in the company: growing our top of funnel, while making sure it converts to pipeline and ARR.This person will be a hands-on leader, helping their team develop the best strategies for growth while nurturing a fun and engaging working environment built on trust and respect. You will report directly to Netradyne's CMO and will work with other top executives across the company to develop demand creation and demand generation strategies that fuel consistent quarter-over-quarter growth.Responsibilities:Lead a team of marketers to drive key business metrics (web traffic, MQAs, MQLs, SALs, Opportunities, conversion rates, CAC, and CAC payback period)Own pipeline for our ABM-focused and sales-led motion and partner closely with sales leadership on pipeline generation strategiesBe incredibly analytical and metrics driven - data, data, dataWork closely with product marketing and content marketing to help develop fully integrated campaigns aligned to key audiences at different stages of the funnelAnalyze full-funnel data on a weekly, monthly, and quarterly basis to determine investment decisions (channels, campaigns, and programs), extract key insights, and recommend actionsUnderstand and scrutinize our operations and systems to recommend how we anticipate and promote data analysis and scalabilityRegularly report to leadership on performance against goals and OKRsDevelop a broad understanding of the market landscape and identify key areas of competitive difference and disruptive opportunities.Work with key leaders across the organization to drive growth strategies that support the organization.Skills & Experience:Have 12+ years of experience leading high-performing growth marketing and demand generation teams, with experience managing managers in B2B SaaSHave a deep understanding of ABM and integrated marketing campaignsHave experience building scalable and repeatable growth models and processHave a deep understanding of segmentation and driving growth in new verticals and new geographiesBoth strategic and executional - Will you be in the weeds doing the work in addition to developing strategy?Experience working for companies at similar growth funding stages (series D) or $100M+ ARRA proven people-first and thoughtful leader who has helped their teams grow professionally and realize success in their current roles.Ability to hire, train, deploy, and manage excellent, talented marketing professionals.A vast knowledge of leveraging data to quickly identify opportunities for growth and to prove which growth strategies are the best path forward.Economic Package Includes:Competitive Base SalaryAnnual BonusCompany Paid Health Care, Dental, and Vision CoverageIncluding Coverage for your partner and dependentsThree Health Care Plan OptionsFSA and HSA OptionsGenerous PTO and Sick Leave401(K)Disability and Life Insurance Benefits$50 phone stipend per pay periodSan Diego Pay Range:
$175,000—$270,000 USDCalifornia Pay Range:
$175,000—$270,000 USDWe are committed to an inclusive and diverse team. Netradyne is an equal-opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status, or any legally protected status.If there is a match between your experiences/skills and the Company's needs, we will contact you directly.Applicants only - Recruiting agencies do not contact.Seniority level
ExecutiveEmployment type
Full-timeJob function
Marketing and SalesIndustries: Software Development
#J-18808-Ljbffr
harnesses the power of Computer Vision and Edge Computing to revolutionize the modern-day transportation ecosystem. We are a leader in fleet safety solutions. With growth exceeding 4x year over year, our solution is quickly being recognized as a significant disruptive technology. Our team is growing, and we need forward-thinking, uncompromising, competitive team members to continue to facilitate our growth.
You can get further details about the nature of this opening, and what is expected from applicants, by reading the below.The Position:The Vice President of Growth Marketing will lead Netradyne's team of highly-skilled demand generation specialists focusing on integrated campaigns, paid media, organic traffic generation, content strategy, community & social, CRO (web design & development), and full-funnel digital marketing. This person will own the biggest opportunity in the company: growing our top of funnel, while making sure it converts to pipeline and ARR.This person will be a hands-on leader, helping their team develop the best strategies for growth while nurturing a fun and engaging working environment built on trust and respect. You will report directly to Netradyne's CMO and will work with other top executives across the company to develop demand creation and demand generation strategies that fuel consistent quarter-over-quarter growth.Responsibilities:Lead a team of marketers to drive key business metrics (web traffic, MQAs, MQLs, SALs, Opportunities, conversion rates, CAC, and CAC payback period)Own pipeline for our ABM-focused and sales-led motion and partner closely with sales leadership on pipeline generation strategiesBe incredibly analytical and metrics driven - data, data, dataWork closely with product marketing and content marketing to help develop fully integrated campaigns aligned to key audiences at different stages of the funnelAnalyze full-funnel data on a weekly, monthly, and quarterly basis to determine investment decisions (channels, campaigns, and programs), extract key insights, and recommend actionsUnderstand and scrutinize our operations and systems to recommend how we anticipate and promote data analysis and scalabilityRegularly report to leadership on performance against goals and OKRsDevelop a broad understanding of the market landscape and identify key areas of competitive difference and disruptive opportunities.Work with key leaders across the organization to drive growth strategies that support the organization.Skills & Experience:Have 12+ years of experience leading high-performing growth marketing and demand generation teams, with experience managing managers in B2B SaaSHave a deep understanding of ABM and integrated marketing campaignsHave experience building scalable and repeatable growth models and processHave a deep understanding of segmentation and driving growth in new verticals and new geographiesBoth strategic and executional - Will you be in the weeds doing the work in addition to developing strategy?Experience working for companies at similar growth funding stages (series D) or $100M+ ARRA proven people-first and thoughtful leader who has helped their teams grow professionally and realize success in their current roles.Ability to hire, train, deploy, and manage excellent, talented marketing professionals.A vast knowledge of leveraging data to quickly identify opportunities for growth and to prove which growth strategies are the best path forward.Economic Package Includes:Competitive Base SalaryAnnual BonusCompany Paid Health Care, Dental, and Vision CoverageIncluding Coverage for your partner and dependentsThree Health Care Plan OptionsFSA and HSA OptionsGenerous PTO and Sick Leave401(K)Disability and Life Insurance Benefits$50 phone stipend per pay periodSan Diego Pay Range:
$175,000—$270,000 USDCalifornia Pay Range:
$175,000—$270,000 USDWe are committed to an inclusive and diverse team. Netradyne is an equal-opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status, or any legally protected status.If there is a match between your experiences/skills and the Company's needs, we will contact you directly.Applicants only - Recruiting agencies do not contact.Seniority level
ExecutiveEmployment type
Full-timeJob function
Marketing and SalesIndustries: Software Development
#J-18808-Ljbffr