Playbill, Inc.
Administrative Paid Digital Marketing Associate Vineyard Theatre New York, NY US
Playbill, Inc., Long Island City, New York, United States, 11101
Compensation: $53,000-$62,000 annually based on experience
Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.ABOUT THE ROLEThe Digital Marketing Associate will be a critical teammate for the External Affairs department, working closely with the Marketing Manager and Individual Giving Manager to execute marketing, membership, and fundraising campaigns to achieve revenue generation for the organization’s $3M budget. This role will work closely with the Director of External Affairs to utilize industry best practices in digital marketing strategy.ResponsibilitiesPlan and execute all digital marketing, including but not limited to: email blasts, social media, SEO/SEM optimization, and display advertising and paid social campaigns.Develop, manage, and execute content strategies for the company’s social media platforms.Develop and maintain an email and social media calendar as part of the overall marketing calendar.Generate key video and graphic assets and craft copy to drive marketing campaigns.Assist in producing in-house digital video content for social and a variety of other mediums.Assist with developing content strategy, key messaging, and drafting content copy for communications pieces for each production and other institutional projects.Identify trends and optimize spend and performance based on data insights.Stay up-to-date with developments in digital and social advertising practices and generate new ideas to engage audiences.Measure and report performance of all digital marketing campaigns, and assess against goals.Manage and maintain Meta Business Manager and Google Analytics and Google Tag Manager accounts.Collaborate with our Audience Services Manager to manage the creation and segmentation of contact lists and facilitate integration between our website, our ticketing program, Spektrix, and our marketing email platform, DotDigital.Oversee Vineyard website management and updates and act as the point person for our web developers.Collaborate with outside advertising/marketing agencies and designers on a variety of projects.Develop and execute graphic design projects, including but not limited to: posters, show programs, direct mail marketing pieces, and more.Collaborate with our Development Department on departmental needs, including but not limited to fundraising email blasts, fundraising print pieces, and other graphic design needs.Other duties as assigned.Desired Experience, Skills & Qualifications:2-4 years of digital marketing experience, preferably in the performing arts.Demonstrable experience leading and managing email, social media, SEO/SEM, display advertising, and paid social campaigns. Working knowledge of DotDigital, Mailchimp, or other similar marketing email creation platform, WordPress, and Social Media platforms.Solid knowledge of Google and Meta Analytics.Strong written and oral communication skills, the ability to multi-task in a fast-paced environment, and ability to work in teams and communicate a coherent vision to a group while also incorporating feedback on those ideas is essential.General graphic design (knowledge of Adobe Photoshop and InDesign and Canva are a must).Knowledge of Spektrix, or other ticketing programs, a plus but not required.Preference given to candidates who have advanced skills in video content creation and editing, specifically for Reels and TikTok.A successful applicant will be able to articulate a history of advocating for diversity, equity, and inclusion in their work.Compensation Range:
$53,000-$62,000 (full time, exempt position)Full time benefits include health insurance (100% covered by Vineyard Theatre), vision and dental insurance (employee contributes), 10 days vacation, 11 staff holidays, 5 days full office closure around July 4 holiday (does not count towards vacation), 403(b) plan with 1% employer match after 1 year, life insurance, and commuter benefit packages. Current Vineyard staff policy includes working 3 out of 5 days in the office when not in production and 4 out of 5 days in the office during active producing periods, and remaining days from home.Vineyard Theatre is an equal opportunity employer and encourages women, people of color, people with disabilities, transgender or gender non-conforming individuals to apply. All Vineyard Theatre staff members participate in weekly anti-racism work as individuals, and as a team in partnership with Peoplmovr.Vineyard Theatre is a fully vaccinated workplace. Full vaccination is required of all employees with exemptions made for sincerely held religious beliefs and medical exemptions.To apply:
Send a cover letter, resume, design portfolio (if you have one) and three references to
jobs@vineyardtheatre.org
with the subject line:
Digital Marketing Associate
.SALARY $53,000.00 – $62,000.00 per yearAPPLY BY EMAIL jobs…
#J-18808-Ljbffr
Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.ABOUT THE ROLEThe Digital Marketing Associate will be a critical teammate for the External Affairs department, working closely with the Marketing Manager and Individual Giving Manager to execute marketing, membership, and fundraising campaigns to achieve revenue generation for the organization’s $3M budget. This role will work closely with the Director of External Affairs to utilize industry best practices in digital marketing strategy.ResponsibilitiesPlan and execute all digital marketing, including but not limited to: email blasts, social media, SEO/SEM optimization, and display advertising and paid social campaigns.Develop, manage, and execute content strategies for the company’s social media platforms.Develop and maintain an email and social media calendar as part of the overall marketing calendar.Generate key video and graphic assets and craft copy to drive marketing campaigns.Assist in producing in-house digital video content for social and a variety of other mediums.Assist with developing content strategy, key messaging, and drafting content copy for communications pieces for each production and other institutional projects.Identify trends and optimize spend and performance based on data insights.Stay up-to-date with developments in digital and social advertising practices and generate new ideas to engage audiences.Measure and report performance of all digital marketing campaigns, and assess against goals.Manage and maintain Meta Business Manager and Google Analytics and Google Tag Manager accounts.Collaborate with our Audience Services Manager to manage the creation and segmentation of contact lists and facilitate integration between our website, our ticketing program, Spektrix, and our marketing email platform, DotDigital.Oversee Vineyard website management and updates and act as the point person for our web developers.Collaborate with outside advertising/marketing agencies and designers on a variety of projects.Develop and execute graphic design projects, including but not limited to: posters, show programs, direct mail marketing pieces, and more.Collaborate with our Development Department on departmental needs, including but not limited to fundraising email blasts, fundraising print pieces, and other graphic design needs.Other duties as assigned.Desired Experience, Skills & Qualifications:2-4 years of digital marketing experience, preferably in the performing arts.Demonstrable experience leading and managing email, social media, SEO/SEM, display advertising, and paid social campaigns. Working knowledge of DotDigital, Mailchimp, or other similar marketing email creation platform, WordPress, and Social Media platforms.Solid knowledge of Google and Meta Analytics.Strong written and oral communication skills, the ability to multi-task in a fast-paced environment, and ability to work in teams and communicate a coherent vision to a group while also incorporating feedback on those ideas is essential.General graphic design (knowledge of Adobe Photoshop and InDesign and Canva are a must).Knowledge of Spektrix, or other ticketing programs, a plus but not required.Preference given to candidates who have advanced skills in video content creation and editing, specifically for Reels and TikTok.A successful applicant will be able to articulate a history of advocating for diversity, equity, and inclusion in their work.Compensation Range:
$53,000-$62,000 (full time, exempt position)Full time benefits include health insurance (100% covered by Vineyard Theatre), vision and dental insurance (employee contributes), 10 days vacation, 11 staff holidays, 5 days full office closure around July 4 holiday (does not count towards vacation), 403(b) plan with 1% employer match after 1 year, life insurance, and commuter benefit packages. Current Vineyard staff policy includes working 3 out of 5 days in the office when not in production and 4 out of 5 days in the office during active producing periods, and remaining days from home.Vineyard Theatre is an equal opportunity employer and encourages women, people of color, people with disabilities, transgender or gender non-conforming individuals to apply. All Vineyard Theatre staff members participate in weekly anti-racism work as individuals, and as a team in partnership with Peoplmovr.Vineyard Theatre is a fully vaccinated workplace. Full vaccination is required of all employees with exemptions made for sincerely held religious beliefs and medical exemptions.To apply:
Send a cover letter, resume, design portfolio (if you have one) and three references to
jobs@vineyardtheatre.org
with the subject line:
Digital Marketing Associate
.SALARY $53,000.00 – $62,000.00 per yearAPPLY BY EMAIL jobs…
#J-18808-Ljbffr