MSD
Associate Director US Oncology Consumer Marketing
MSD, North Wales, Pennsylvania, United States, 19454
Job Description
Make sure to read the full description below, and please apply immediately if you are confident you meet all the requirements.We are currently recruiting for an
Associate Director US Oncology Consumer Marketing
to work on our future launch strategy for the subcutaneous version of an immuno-oncology product, as well as pipeline indications with our alliance partner. This is an exciting time for a talented and passionate marketer who has an unwavering focus on the patient to join our team. This position will be responsible for leading key elements of the consumer marketing strategy supporting current and future business opportunities. The position will report to a Director, US Consumer Marketing.The Associate Director role requires outstanding leadership in many areas, including strategy development, problem solving, launch excellence, as well as the ability to work successfully in a fast-paced, ever-changing environment. This role also requires exceptional networking and partnership leadership skills to navigate a wide variety of internal and external stakeholders, including our alliance partner.Key responsibilities include, but are not limited to:Strong leadership in developing and executing consumer marketing strategy for both existing and future indications.Successfully define priorities for both patient activation and patient educational support.Closely collaborate among our company's internal stakeholders and with external collaboration partners, to ensure consumer strategy is integrated and aligned with overall brand and franchise priorities.Recognize and recommend market research needs, develop stimuli, and uncover insights to support strategy development.Serve as the subject matter expert for consumer insights and the patient journey.Leverage knowledge of market dynamics and competitive set to make strong go-to-market recommendations and shifts.Champion prioritized efforts towards the development and execution of consumer marketing strategy and facilitate internal resource trade-offs as needed. Escalate issues that represent significant barriers to execution and/or business impact.Effective agency and innovative partnership management to drive business impact.Solid understanding of social and digital media to evaluate recommendations that align to target audience.Ability to interpret consumer data, media measurement, and analytics to ensure ongoing optimization and success against strategy and campaign goals.Thinks innovatively, challenges the status quo, and gains sponsorship/support to address gaps.Successful promotional budget oversight as part of broader P&L.Responsibilities could also include, but are not limited to, go-to-market strategies for other future indications and combinations, as well as patient recruitment activities.Minimum Education required:Required: BA/BSPreferred: MBARequired Experience and skills:Minimum of 5 years of proven success in leading pharmaceutical brand strategy, implementation, and measurement.Product/Indication launch experience in the US market.Experience working with market research, message, and campaign development.Self-starter who exhibits ownership and accountability to successfully manage effectively in a complex environment and lead sub-teams in support of key marketing strategy areas.Leadership experience in fostering collaboration, driving results, acting with courage and candor with the underpinning of excellent communication skills.Strong understanding of integrated marketing across various channels.Knowledgeable of US commercial and regulatory requirements.Excels when addressing ambiguity, working outside existing processes and structures.Test and learn mindset to drive a culture of innovation.Experience influencing without authority and working successfully with cross-functional teams.Preferred Experience and skills:Oncology consumer marketing experience.HCP marketing experience.Experience with combination and/or co-promote brands.This role will require approximately 10% travel, including some weekends.Position Location
: Upper Gwynedd, PA with hybrid work model (3x onsite per week).Our employees are the key to our company’s success. We demonstrate our commitment to our employees by offering a competitive and valuable rewards program. Our company's benefits are designed to support the wide range of goals, needs, and lifestyles of our employees, and many of the people that matter the most in their lives.
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Make sure to read the full description below, and please apply immediately if you are confident you meet all the requirements.We are currently recruiting for an
Associate Director US Oncology Consumer Marketing
to work on our future launch strategy for the subcutaneous version of an immuno-oncology product, as well as pipeline indications with our alliance partner. This is an exciting time for a talented and passionate marketer who has an unwavering focus on the patient to join our team. This position will be responsible for leading key elements of the consumer marketing strategy supporting current and future business opportunities. The position will report to a Director, US Consumer Marketing.The Associate Director role requires outstanding leadership in many areas, including strategy development, problem solving, launch excellence, as well as the ability to work successfully in a fast-paced, ever-changing environment. This role also requires exceptional networking and partnership leadership skills to navigate a wide variety of internal and external stakeholders, including our alliance partner.Key responsibilities include, but are not limited to:Strong leadership in developing and executing consumer marketing strategy for both existing and future indications.Successfully define priorities for both patient activation and patient educational support.Closely collaborate among our company's internal stakeholders and with external collaboration partners, to ensure consumer strategy is integrated and aligned with overall brand and franchise priorities.Recognize and recommend market research needs, develop stimuli, and uncover insights to support strategy development.Serve as the subject matter expert for consumer insights and the patient journey.Leverage knowledge of market dynamics and competitive set to make strong go-to-market recommendations and shifts.Champion prioritized efforts towards the development and execution of consumer marketing strategy and facilitate internal resource trade-offs as needed. Escalate issues that represent significant barriers to execution and/or business impact.Effective agency and innovative partnership management to drive business impact.Solid understanding of social and digital media to evaluate recommendations that align to target audience.Ability to interpret consumer data, media measurement, and analytics to ensure ongoing optimization and success against strategy and campaign goals.Thinks innovatively, challenges the status quo, and gains sponsorship/support to address gaps.Successful promotional budget oversight as part of broader P&L.Responsibilities could also include, but are not limited to, go-to-market strategies for other future indications and combinations, as well as patient recruitment activities.Minimum Education required:Required: BA/BSPreferred: MBARequired Experience and skills:Minimum of 5 years of proven success in leading pharmaceutical brand strategy, implementation, and measurement.Product/Indication launch experience in the US market.Experience working with market research, message, and campaign development.Self-starter who exhibits ownership and accountability to successfully manage effectively in a complex environment and lead sub-teams in support of key marketing strategy areas.Leadership experience in fostering collaboration, driving results, acting with courage and candor with the underpinning of excellent communication skills.Strong understanding of integrated marketing across various channels.Knowledgeable of US commercial and regulatory requirements.Excels when addressing ambiguity, working outside existing processes and structures.Test and learn mindset to drive a culture of innovation.Experience influencing without authority and working successfully with cross-functional teams.Preferred Experience and skills:Oncology consumer marketing experience.HCP marketing experience.Experience with combination and/or co-promote brands.This role will require approximately 10% travel, including some weekends.Position Location
: Upper Gwynedd, PA with hybrid work model (3x onsite per week).Our employees are the key to our company’s success. We demonstrate our commitment to our employees by offering a competitive and valuable rewards program. Our company's benefits are designed to support the wide range of goals, needs, and lifestyles of our employees, and many of the people that matter the most in their lives.
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