Email Marketing Lead Remote

JOB REQUIREMENTS: Auto req ID: 23623 Title: Email Marketing Lead - Remote Job Function: Digital Location: Remote Company: Harley-Davidson Motor Company Full or Part-Time: Full Time At Harley-Davidson, we are building more than machines. It\'s our passion and commitment to continue the evolution of this storied brand, and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us? We maximize employee flexibility and well-being through a virtual mindset that supports our highly distributed, global workforce. We take an outcome-focused, people-centered approach to winning, including welcoming the best talent - wherever they may be. This remote role is not tightly linked to a physical location and provides flexibility in where, when and how you accomplish your work.Remote employees are expected to have a dedicated, quiet and distraction-free work space and an internet connection that\'s sufficient for completing their job remotely. Job Summary The Email Lead Analyst role is responsible for the development, management, and oversight of the email/SMS reporting and visualization for the email team, providing data-driven and actionable insights and measurement of email/SMS performance against targets driving email communications supporting the H-D commercial and brand objectives. This role helps to connect customer data to optimize content and performance in the email channel and within the digital eco-system. The individual in this role is responsible for supporting the Email Team in elaborating personalized journeys and campaigns, maintaining and strategically utilizing customer lists, analyzing customer data and behavior, and handling cross-functional communication to ensure CRM needs drive the business outcomes and objectives. Job Responsibilities Analytics Optimization Analysis of email impact and performance, including providing recommendations and business implications. Evaluate program performance and provide optimization recommendations to business, Digital Office, and analytics teams as necessary. Analyze email and campaign data to identify trends, insights, and areas for improvement. Generate actionable insights and reporting to stakeholders, highlighting performance and optimization impact and channel execution recommendations. Testing Define tests/hypotheses, partner with the content team to develop tests, configure tests in Adobe... For full info follow application link. Harley-Davidson is committed to recruiting and hiring qualified individuals in all job titles without regard to race, color, sex, age, national origin, religion, disability, genetic information, sexual orientation, gender identity, veteran status, or other classes protected by applicable law. Equal Opportunity Employer. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/A188603B4C584D8C